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VGMA 2022: Ghana’s biggest music stars connect with fans at Twitter’s Blue Zone

This year’s Vodafone Ghana Music Awards (VGMA) was a one-of-a-kind experience that brought fans and their musical idols closer than ever, in collaboration with leading social media network Twitter. Together, they introduced Twitter Blue Zone, a bespoke red carpet experience that allowed fans to interact directly with the biggest names in music and entertainment, during the landmark annual celebration of Ghanaian and African music.
The Blue Zone
From the red carpet and into the Twitter Blue Zone, the night was filled with fashion moments, amazing banter and conversations, which fans were able to experience through near real-time interactions with the stars, via Twitter. Fans also had front row access to the thrilling performances, the wins, disappointments and suspense of it all, through trending conversations on Twitter.
Keep your tweets coming with the hashtag #VGMA23 and they may just get featured on @TwitterGhana 's Blue Zone stationed on the VGMA red carpet with @FlavaFlavswife #VGMA23
Watch this space! pic.twitter.com/718cUE73RE
— Ghana Music Awards (@GHMusicAwards) May 7, 2022
Ahead of the big night, Ghana Music Awards posted a Tweet inviting fans to send in questions for their favourite artists, who got to interact directly with the Tweets and questions as they sat in conversation with host and TV personality, Helen Appiah- Ampofo. This generated a lot of reactions from people on Twitter.
Hiplife star Edem’s had a hilarious reaction as he read AccraGuy1’s Tweet in the Twitter Blue Zone.
.@AccraGuy1 , check out @iamedem response when he read your tweet on the #BlueZone at the #VGMA23 @TwitterGhana https://t.co/g6ed0I2Y78 pic.twitter.com/HGrk6TNLud
— Ghana Music Awards (@GHMusicAwards) May 9, 2022
Contemporary Gospel Musician Akesse Brempong also opened up about Twitter’s influence on his career.
"…twitter got me close to some of the big names"
.@Akesse_Brempong having a chat with @FlavaFlavswife at @TwitterGhana 's Blue Zone at the #vgma23 pic.twitter.com/m9k6Z1YLXf— Ghana Music Awards (@GHMusicAwards) May 8, 2022
A major conversation driver
Music continues to be a major conversation driver on Twitter in Ghana and across the continent, and the VGMAs were no different this year. According to Twitter, there were 28,612 unique Tweets related to the awards show, with 8,519 unique authors between the 6th and 8th of May. It was also revealed that, the most talked about artists on Twitter, during the awards weekend were KiDi, Black Sherif, Stonebwoy, Sarkodie and Kuami Eugene
To make conversations even more accessible to fans, Twitter launched a custom emoji which could triggered by Tweeting#VGMA, #VGMA22, #VGMA23, #VGMA2022 or #VGMAONTV3. The Hashmoji evidently drove a high-level of engagement among followers of the show on Twitter, with the number 1 trending hashtag being #vgma23 with 18,522 Tweets.
With a specially curated and dedicated event page, Twitter further amplified VGMA content and real-time coverage to keep people on Twitter well informed about all the happenings and goings-on before, during and after the awards show. And the first ever “#TapInWith VGMA Nominees” Twitter Spaces, hosted by entertainment journalist Olele Salvador, was held on 6th May in conversation with music icons including KiDi, Sefa, Mr Drew, Black Sherif and Celestine Donkor, as seen in a Tweet from the Ghana Music Awards.
Take flight into the 1st ever #VGMA Twitter Spaces to connect you with @KiDiMusic, @s3fa_gh, @mrdrewofficial, @blacksherif_ and @gospelsoja as @OleleSalvador asks your burning questions! drop your questions and set your reminders ⤵️ https://t.co/2w2RNLQbps pic.twitter.com/tFhXBNuy1D
— Ghana Music Awards (@GHMusicAwards) May 6, 2022
Commenting on the partnership, Bernard Sokpe, Senior Partner Manager at Twitter noted, “Twitter continues to grow as the digital market square during our most significant cultural dates, where all the most important and exciting conversations happen. Our partnership with the VGMAs, allows us to support and amplify these conversations with exclusive content, connecting fans directly to the biggest names in music and entertainment today”.
Data compiled by Twitter also revealed Ghana Music Awards, TV3 Ghana, KiDi Music, Black Sherif and Stonebwoy as the top five mentioned handles during the awards weekend.
About Twitter, Inc.
Twitter is what’s happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let’s talk.
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Baaba J’s Sophomore “Okay Baby, Let’s Do This!” Showcases the Power of EmoEon and Self- Discovery

Baaba J is ready to allow the rest of the world into her universe once again. Her highly an?cipated sophomore project, “Okay Baby, Let’s Do This!” has finally hit streaming plaCorms. This exci?ng release follows the success of her 2020 EP, “Lumumba Street,” which received cri?cal acclaim for its hearCelt themes and soulful melodies. Baaba J, known for her unique style and empowering messages, con?nues to establish herself as a force to be reckoned with in the music industry.
“Okay Baby, Let’s Do This!” features a stellar lineup of producers (MERK, 4play, Guiltybeatz, NiiQuaye, and Loudaa) who lend their canvases to help Baaba J execute her ar?s?c vision. The project explores themes of love, self-discovery, resilience and the pursuit of personal growth. Drawing inspira?on from her own experiences, Baaba J invites her audience to reflect on the choices they make and the sacrifices necessary to achieve their goals.
Baaba J’s versa?lity, poe?c storytelling and emo?onal depth are on full display on the project. The opening song, “Kaakpa” is an introspec?ve anthem that sees Baaba J reflec?ng on the choices we face in life and the importance of making decisions. With poignant lyrics such as “How many things are a waste of @me? How many @mes do you need a sign?,” Baaba J encourages listeners to seize the moment and embrace their true selves. Another standout track is “Last Drop,” which addresses the resilience and determina?on needed to face the struggles and challenges of life. Baaba sings “waking up is hard enough, nuff. You goGa fight for your life” inspiring listeners to persevere through adversity and make the most of every opportunity. On “Different,” Baaba J celebrates individuality and emphasizes the importance of embracing diversity. The song’s catchy hook and thought-provoking lines, such as “Like wine, roses are red for a reason,” highlight the ar?st’s belief in the power of unity and acceptance.
“Okay Baby, Let’s Do This!” makes it obvious that Baaba has grown, both in status and in mindset. The talented ar?ste has already achieved significant milestones in her career, including being recognized as part of the Spo?fy Radr and Spo?fy EQUAL programs joining the ranks of other influen?al notable names such as Nikita Kering’, Sio, Tiwa Savage, Ayra Starr, Aṣa, and FAVE. The EQUAL campaign ended with a billboard in Times Square, solidifying her status as a rising star in the global music landscape. Baaba J is also a passionate advocate for gender equality. Her recent mee?ng with US Vice President Kamala Harris during her visit to Ghana highlights Baaba J’s commitment to crea?ng more opportuni?es and safe spaces for women in music. She envisions a future with women producers, women-owned studios, and a music scene that thrives on diversity.
“Okay Baby, Let’s Do This!” is now out on all music plaCorms. Fans can stay updated on Baaba J’s latest releases and upcoming projects by following her social media plaCorms; Twider (@baaba_jj) and Instagram (@baaba_j).
For more informa?on, interviews, or media inquiries, please contact: [Ar?st/Management/ Public Rela?ons contact informa?on]
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