Connect with us

Buzz

VGMA: A Decade of Empowering Artistes and Transforming the Music Industry

Published

on

Chief Executive Officer at Vodafone Ghana, Patricia Obo-Nai
Chief Executive Officer at Vodafone Ghana, Patricia Obo-Nai

When telecommunication giant, Vodafone Ghana took over as the title sponsor of the Ghana Music Awards, observers as well as industry people were not sure how long the union would last.

However, given that the union is in its 10th year, it is safe to say the mutual respect between Vodafone Ghana and organisers of the Ghana Music Awards, Charterhouse has waxed stronger yielding many fruits for the partners, Ghanaian musicians and the entertainment industry at large.

Vodafone has delicately nurtured the union and fulfilled its financial obligations for the yearly VGMAs to celebrate deserving Ghanaian and African musicians.

Since assuming the reigns of the VGMAs, the awards celebration has been characterized by innovation, creative concepts and unique programmes designed to empower Ghanaian artistes, enhance their craft and project them onto the world stage.

From Vodafone powering seminars where professionals with requisite knowledge share insights for the artistes to make compelling music, get abreast with technical side of the business such as royalties, copyright and protocols for sampling to general investment tips to avoid squandering wealth, it’s clear the telco giant is keen for artiste empowerment which is integral for the transformation of the music industry.

National Dialogue on Music             

One of such initiatives is the VGMA Music Summit, which has become one of highlights of the celebrations. The Summit forms part of efforts to foster a national broad-based conversation towards the growth of the local industry.  It is a stakeholder engagement, drawing on musicians, managers, music producers, distributors, promoters and others. With Ghana’s music industry still facing the phenomenon of artistes unable to fully commercially live off their craft because of a poor ecosystem, discussions focused on the route to redemption. A communique which captures the insights and recommendation is presented to the Ministry of Tourism and Creative Arts.

Bridging the Music Gap

In bridging the gap that exists between the art and academia, the organizers created the VGMA in Schools project. The project seeks to work with schools, offering students interested in a career in music, an opportunity to dialogue with professionals. Artistes including Camidoh, Epixode and Kuami Eugene are some artistes who have mounted the entertainment stages of various Senior High Schools, performing and engaging the animated students.

Rewarding Music with Purpose

Vodafone has also demonstrated commitment to supporting music with real dept and purpose. The telco introduced the Green Awards to celebrate artistes contributing and using music to drive awareness of the need to save the environment. This is in line with the Telco’s purpose-led agenda to promote a sustainable music industry, the company sought to significantly help minimise the insidious impact of the VGMA despite inevitable ecological footprints being left behind at its large music events. A number of eco-friendly initiatives including properly recycling plastics from the tonnes of waste the event produces and promoting e-ticketing were some of the initiatives introduced ahead of the pandemic.

Red Lounge Experience

Besides the glitz and glam of the red-carpet reception and awards ceremony, one key aspect of the celebration that patrons anticipate each year is Vodafone’s Red Lounge. The Red Lounge is a unique display set-up at the foyer of the event venue which provides a rich experience for all customers and stakeholders. The set-up also provides an opportunity for patrons of the event to interact with artistes on a personal level before the show begins and party continues after the show.

A Strong Online Presence for Artistes

Continuously committed to bringing value to Ghana’s music space, Vodafone Ghana has availed its new creation ‘Your Business Online’ to enable musicians and industry players to own a personal website. Designed by Vodafone Business, the platform provides all the elements required to build a special brand and grow one’s business online. The platform will create a digital space for artists and industry players to promote their works online. With as little as GHC99, experts will design, build and maintain your online presence – tailoring it exactly how artistes want it and helping them reach a much wider customer base.

The VGMA22, slated for June 25 and 26, 2021 sees Adina, KiDi, Diana Hamilton, Kuami Eugene, Medikal and Sarkodie battle it out for the Artiste of the Year   category.

From 2011 since Vodafone Ghana became title sponsor, the Artiste of the Year trophy has been lifted by VIP (2011) – Hiplife, Sarkodie (2012) – Hiplife/Hiphop, R2Bees (2013) – Hiplife/Highlife/Hiphop, Shatta Wale (2014) – Reggae/Dancehall, Stonebwoy (2015) – Reggae/Dancehall, EL (2016) – Hiplife/Hiphop, Joe Mettle (2017) – Gospel, Ebony (2018) – Dancehall/Afropop, No winner (2019) and Kuami Eugene (2020) – Highlife.

Advertisement

Buzz

Ghanaian rapper Medikal remanded in prison custody for 5 day

Published

on

Ghanaian rapper Medikal has been ordered by an Accra Court to be remanded in prison custody for 5 days. (more…)

Continue Reading

Buzz

Photos and Videos from Sika Osei’s stunning Ghana/Naija traditional wedding

Published

on

Ghanaian actress and TV presenter, Sika Osei on Thursday, October 21 2021 tied the knot in Accra with her Nigerian fiancé in a beautiful traditional wedding ceremony. (more…)

Continue Reading

Buzz

Showmax Premiers Ghana Jollof

Published

on

Ladies and gentlemen, lunch is served!

Showmax premiers its first comedy-drama series in West Africa, Ghana Jollof, which premieres on the African streaming service on Friday, 22 October 2021.

Ghana Jollof tells the sizzling story of two young Nigerians, Jasper (Funnybone) and Romanus (Akah Nnani), who move to Ghana in search of greener pastures.

In the trailer, things start up with a first-time meeting between Nnamdi (Uzor Arukwe, who starred as dreaded crime boss Knight in Sugar Rush), Jasper (AMVCA-winning actor/comedian Funnybone), Kweku (heartthrob James Gardiner from Ghana’s popular telenovela Dede) and Romanus (AMAA nominee/Youtuber Akah Nnani). Subsequently, Jasper and Romanus head out to Ghana to jollof, kicking off a series of adventures… and misadventures.

Executive produced by Nigeria’s King of Comedy, Basketmouth, Ghana Jollof serves up a delicious ensemble cast from both Nigeria and Ghana. This includes the likes of AMAA nominee Joselyn Dumas, leading comedienne Jacinta Ocansey, Mawuli Gavor (Chief Daddy), popular reality star Portia Freelove, model and actress Brihanna Kinte, veteran actor Jackson Albert Davies (Beasts of No Nation), actress Korkor Oyeba Mensah, and multiple award-winning comedian/actor, Kalybos, not to mention Basketmouth himself.

“I’ve always wanted to create something that would be a collaboration between Nigeria and Ghana, and Ghana Jollof is a realization of that dream,” says Basketmouth. “From the cast to the crew, everyone gave of themselves to create a show deserving to be Showmax’s first comedy-drama from West Africa. We all can’t wait for the fans to see what we’ve cooked up.”

Ghana Jollof is directed by AMVCA nominee Diji Aderogba, whose debut feature film About A Boy won the Audience Choice Award at Nollywood Film Week in Paris, France.

Ghana Jollof will be available for streaming across Africa and in the UK. The show will have 13 episodes to devour, with new episodes dropping every Friday from 22 October 2021.

Watch and embed the trailer:

Continue Reading

Buzz

You asked for the country to be fixed and it is being fixed- Prince David Osei reacts to Shatta/Medikal arrests

Published

on

Ghanaian actor Prince David Osei has opined that the current arrests of Shatta Wale and Medikal are true examples of the country being fixed.

Earlier on in the year, there were several social media protests led by Efia Odo and others asking the government of the day to fix the country.

While the protest has gone silent over the last couple months, the current actions by the new IGP has Prince David Osei agreeing that indeed the system was being fixed.

On Tuesday and Thursday night, Shatta Wale and Medikal were both arrested by the Police for committing various crimes.

Reacting to their arrests, Prince David Osei, who is a staunch member of the NPP, on Thursday evening shared on his Instagram stating that Ghanaians asked for the country to be fixed and that’s exactly what they’re getting.

“Did I hear someone say fix the country? Well the power that be heard your plea and is fixing the country. Ghana will prosper. Good night,” he shared.

He added; “In a country where the law works, the people prosper. 24/7 the system is working.”

See screenshot of his post below;

Continue Reading

Buzz

Medikal arrested for flaunting gun on social media

Published

on

medikal

Rapper, Medikal has been arrested for brandishing a gun in a video on social media.

Medikal was with his wife, Fella Makafui, at the Accra Regional Police Command charge office.

He was brought to the station by police and is currently in police custody.

One of the lawyers who represented Shatta Wale, Jerry Avenogbor, was sighted at the police command but it remains unclear if he is going to represent Medikal in this case.

This comes a few hours after dancehall artiste, Shatta Wale, and four other people were remanded into police custody following an alleged gun attack that turned out to be a hoax.

They were remanded by an Accra Circuit Court on Thursday, October 21, 2021, during their first appearance in court.

Medikal was at the court premises to offer support to Shatta Wale.

Shatta Wale was picked up by the police for spreading false news about an assassination attempt at his residence in Accra on October 19, 2021.

 

Source: Citinews

Continue Reading

Buzz

Watch: Medikal reportedly arrested for brandishing a gun in a video on social media

Published

on

According to a CITI TV report, Ghanaian rapper, Samuel Adu Frimpong, aka Medikal, has been arrested for brandishing a gun in a video on social media. (more…)

Continue Reading

Win

Watching gossip makes playing online a much more enjoyable experience. A good show can certainly improve any immersion. The bitcoin casino scene has exceptional games available for you to play while watching your shows. Crypto casino is a great way to mix gaming, and gossip, as you can watch all your shows, and it will be an enjoyable experience.

Trending