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Vodafone sponsors Skyfall premiere at Silverbird



Vodafone Ghana is offering their customers the ultimate loyalty reward with an exclusive premiere of the most anticipated film of the year, SKYFALL.  The 23rd spy film in the James Bond series, ‘SKYFALL’ will premiere on 2 November in Ghana and, will coincide with the 50th anniversary of the James Bond movies famously brought to life by the original writer Ian Fleming. Vodafone’s Loyal customers will be the first people in Ghana to watch it in Accra’s entertainment hub, Silverbird Cinema.    Skyfall is directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade. The plot for the legendary spy movie tests James Bond’s loyalty to M as her past comes back to haunt her. After an operation in Instabul ends in disaster, James Bond is missing and presumed to be dead, and the identities of every active M16 undercover agent are leaked onto the internet. In the aftermath, questions are raised over M’s ability to run the Secret Service, and she becomes the subject of a government review over her handling of the situation. When the service itself is attacked, Bond’s sudden reappearance gives M the pretext she needs to seek out Raoul Silva, a dangerous villain claiming a personal connection to both of them – but as he follows a trail from London to the South China Sea, Bond soon finds his loyalty to M challenged over secrets from her past. Vodafone has partnered with Silverbird in the Vodafone Loyalty Rewards Scheme to reward their customers with extra value at the movies.  Customers who have been on the network for over four months and have registered for the loyalty scheme are eligible to receive the Vodafone Movie Card, which allows customers to watch movies at half price from Mondays to Thursdays.  Customers will also be treated to one premiere event every quarter at Silverbird cinemas. Julius Owusu Kyerematen, Head of Consumer Value Management at Vodafone Ghana spoke on the loyalty reward scheme “the Vodafone Movie Card is our first step in showing our appreciation to our customers who continue to share our ‘power to you’ brand promise.  We are very excited to roll out the reward scheme which will only get bigger and better –members are already enjoying extra value from Samsung, Delta, Da Viva, EPP books and many more brands courtesy of Vodafone.  Our aim is to extend the value our customers get on our network to other well-known brands.’]]>

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