Connect with us
NOT IN USE

Buzz

Watch: Ballantine’s True Music Accra celebrates pioneering artists in Ghana

Published

on

King P
Some of Ghana’s hottest music stars including King Promise, Darkovibes, DJ Vyrusky, DJ MicSmith, and iPhone DJ thrilled an ecstatic crowd with live performances at the Ballantine’s True Music Accra held at the Carbon Night Club last weekend.

The Glow in the Dark party that celebrated pioneering Ghanaian artists and DJs that “do it their way” was fueled with sounds from Africa and was attended by over 1200 attendees including musicians and media personalities Ova Wise, EfyaNana Fofie, Efia OdoMoesha Buduong, Official Kwame, and BrownBerry.

efia odo

“For years, Ballantine’s has celebrated authentic and pioneering artists who have stayed true to their passion, True Music. We are excited to create a platform for music lovers and True Artists to come together and share their art while enjoying Ballantine’s,” said Sarah Haman, Brand Manager of Premium Brands at Pernod Ricard Ghana.

True Music Accra kicked off with tattoo artists and Ballantine’s hostesses who painted guest’s faces and bodies with glow paints and escorted them to the dance floor and avant-garde photo booths at various corners of the club for photo opportunities. MC Kojo Manuel stirred the crowd with a special homage to Sarkodie for winning International Flow Act at the 2019 BET Hip Hop Awards after an impressive performance from rapper Yaw Bema. DJs for the evening, DJ MicSmithDJ Vyrusky, and iPhone DJ kept the crowd on the dance floor with best mixes of Afrobeats, Hip-hop, Highlife and Dancehall.

Mic Smith

King Promise took on to the stage with his signature dark shades singing R&B and Afrobeats hits off his ‘As Promised’ Album including “Bra”, “Tokyo” and “Commando”.  Darkovibes climaxed the night and brandished his smooth vocals and hype rhymes on songs such as “Kpo KeKe”, “Stay Woke” and “Bless Me”. He was later joined on stage with La Meme Gang member, $pacely, and they performed together.

IMGL0182 1

“Music is one of the ways where different people from different communities can come together and share the bond of oneness. I am grateful for the unique platform given to me by Ballantine’s True Music Africa to share my music in an unfiltered way,” said King Promise, Ghanaian highlife and Afrobeats singer-songwriter.

Ballantine’s and Boiler Room launched True Music Africa in Ghana earlier this year with a live-streamed party broadcast to more than 17 million people around the world featuring epic performances from exciting talents in Ghana’s buzzing hip-hop, rap, trap and R&B scenes.

About Ballantines
Ballantine’s is the No.1 Scotch whiskey in Europe and the No. 2 Scotch whiskey in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827.
Watch video below.
Advertisement

Buzz

Audiomack’s Recent “Premiere Access” Feature Enables Artists to Reward Supporters With Early Listening

Published

on

Audiomack Logo

In less than a month of launching its Premiere Access feature, Audiomack has recorded a ground breaking result with Nigerian rapper & songwriter Laycon. During the first week in his Premiere Access release, Laycon’s song “God Body V2” generated 5x revenue vs streaming alone. Premiere Access which was launched recently by Audiomack is a first-of-its-kind feature that allows artists to reward their biggest fans by making a yet-to-be-released song or album available on Audiomack before its wide release.

Premiere Access provides a new way for artists on Audiomack to generate revenue beyond the traditional form of streaming. Now, artists can upload their work to Audiomack, select the Premiere Access feature if they are enrolled in the Audiomack Monetization Program (AMP), and select the period of exclusivity for their release’s supporters. The Premiere Access feature was launched with Laycon and several other top-performing artists such as Nigerian super producer Pheelz, Starboy Producer and DJ Tunez and U.S. singer Almira Zaky.

“As a leading player in the music industry, we recognized the opportunity and obligation to enable creators to explore diverse means of monetization and help realize the financial potential of their work. This feat recorded with Laycon is a testament to more wins we aim to realize with artists that take advantage of the Premium Access feature”, said Jason Johnson, VP of Brand Marketing & Brand Strategy for Audiomack Africa.

Premiere Access builds upon Audiomack Supporters, which the platform launched in December 2021, to allow fans to directly contribute to songs and albums from the artists they love. To be eligible for Supporters, artists must apply for and gain access to the Audiomack Monetization Program (AMP), or distribute their music to Audiomack through one of many participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem and Vydia.

Audiomack has found that over half of all independent artists using the Supporters feature have increased their earnings by at least 30% via direct fan contributions. Since the feature’s launch eight months ago, over 25,000 artists on the platform have received direct support.

Continue Reading

Buzz

Watch: Melcom unveils new logo and rebrands to enhance retail shopping experience

Published

on

melcom

Melcom, Ghana’s largest chain of retail department stores has rebranded and unveiled its new corporate logo. (more…)

Continue Reading

Buzz

Watch: Vic Mensa sings Nkasei’s “Tuabodom” perfectly

Published

on

By

vic Mensa

Grammy award-winning American rapper, Vic Mensa has proven that he’s very familiar with his roots in Ghana.  (more…)

Continue Reading

Buzz

Daddy Lumba takes fans on a tour inside his new radio station

Published

on

By

Screenshot 2022 09 23 at 16.47.25

Veteran Highlife musician, Daddy Lumba has taken his fans on a tour inside his newly opened radio station in the heart of Ghana’s capital. (more…)

Continue Reading

Buzz

Global superstars Usher, Stormzy and SZA arrive in Ghana for Global Citizen Festival

Published

on

tems

Global superstars, Usher, Stormzy, and SZA have arrived in Ghana for the Global Citizen Festival. (more…)

Continue Reading

Buzz

Usher visits Chorkor Community ahead of his performance at the Global Citizen Festival in Accra

Published

on

By

50191517

Grammy-winning American singer, Usher has arrived in Ghana for the Global Citizen Festival in Accra. (more…)

Continue Reading

Trending