“For years, Ballantine’s has celebrated authentic and pioneering artists who have stayed true to their passion, True Music. We are excited to create a platform for music lovers and True Artists to come together and share their art while enjoying Ballantine’s,” said Sarah Haman, Brand Manager of Premium Brands at Pernod Ricard Ghana.
King Promise took on to the stage with his signature dark shades singing R&B and Afrobeats hits off his ‘As Promised’ Album including “Bra”, “Tokyo” and “Commando”. Darkovibes climaxed the night and brandished his smooth vocals and hype rhymes on songs such as “Kpo KeKe”, “Stay Woke” and “Bless Me”. He was later joined on stage with La Meme Gang member, $pacely, and they performed together.
“Music is one of the ways where different people from different communities can come together and share the bond of oneness. I am grateful for the unique platform given to me by Ballantine’s True Music Africa to share my music in an unfiltered way,” said King Promise, Ghanaian highlife and Afrobeats singer-songwriter.
Ballantine’s and Boiler Room launched True Music Africa in Ghana earlier this year with a live-streamed party broadcast to more than 17 million people around the world featuring epic performances from exciting talents in Ghana’s buzzing hip-hop, rap, trap and R&B scenes.
Ballantine’s is the No.1 Scotch whiskey in Europe and the No. 2 Scotch whiskey in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827.