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WATCH: Kweku Bizkit honors late J.J Rawlings in new song ‘Soldier Vio’

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It’s definitely one of the records you will always remember. They say it’s one thing to do music and
another thing to do it in honor of someone. Using the impactful run of the late Jerry John Rawlings as a
measure, its right to say he deserves this treat.

Afrobeat artiste Kweku Bizkit honors Ghana’s late president at large with his new single christened “SOLDIER VIO”.

Bizkit in an interview with Lakers of Starbuzz TV, shared with us the inspiration behind this song. The US
Based singer said; “Flt. Lieutenant Jerry John Rawlings came into power as a military ruler and had so
much charisma and charm that he was adored and loved by many. Coincidentally, we share the same
hometown” he reiterated.

“With the demise of the late president on November 12, 2020, I felt it right to pay tribute to him as one
of the best statesman Ghana has ever had through the sound that's basically how "Soldier Vio" came
about”.. he added

Kweku Bizkit recruited veteran singer Zeal of the legendary music group VVIP to help him create this
masterpiece.

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The multiple award winning musician, Zeal is the lead singer of the group VVIP.

The song [Audio and Visuals] is out on all streaming platforms. The video was shot
in Ghana and US by Juice Bigfellow, a video director based in Atlanta.

Production credit goes to the award winning and multiple hits producing engineer, Beat Master Garzy.
With the credibility of Garzy on deck you can only imagine a banger.

Watch the video below:

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Parts of Medikal’s public statements are a great departure from truth – Fella Makafui

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Ghanaian actress and entrepreneur,  Fella Makafui, has publicly expressed her distress over recent comments made by her ‘ex-husband’, Samuel Adu Frimpong, popularly know as Medikal. (more…)

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Fella Makafui physically abused me many times, says Medikal

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Watch: Medikal and I might pull a surprise at VGMA - Fella Makafui.

Ghanaian rapper Medikal is opening up about being a victim of domestic abuse at the hands of his now ex-wife and baby mama, Fella Makafui. (more…)

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The Role of Communication in Coaching Sales Teams to Success

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An image of a person taking notes in a conference room on the best practices for coaching sales teams.

Effective communication is the cornerstone of any successful sales team. When sales leaders harness the power of clear and constructive interaction, they create an environment where trust prospers, and their effectiveness soars through the roof in terms of coaching sales teams. From active listening to personalized feedback, each conversation shapes the future of sales engagements. This impacts not only the team’s cohesion but also its ability to close deals and foster client relationships. In this article, we explore how communication channels and styles can significantly impact sales team dynamics and outcomes.

Understanding the Impact of Effective Communication in Sales Team Performance

Effective communication fosters a culture of transparency, enabling a sales team to operate as a united front. When sales representatives understand the goals, strategies, and tactics at play, they are better equipped to function cohesively. Clear guidelines and expectations mitigate confusion and provide a solid foundation from which sales teams can rise to the occasion.

Beyond clarity, effective communication also involves empathy and understanding. Sales managers who listen to their team’s feedback and concerns can make informed decisions that boost morale and productivity. Acknowledging achievements and addressing challenges head-on shows a level of engagement that encourages team members to strive for excellence.

Leveraging Active Listening to Identify Sales Opportunities

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Active listening extends beyond simply hearing a client’s words; it involves understanding the underlying needs and desires that drive their actions. For sales professionals, this skill is critical in identifying opportunities that might otherwise be missed. Active listening can reveal the subtle nuances of a sales conversation, leading to more effective positioning of products or services.

Sales coaching often highlights the importance of active listening in building rapport with clients. When team members demonstrate that they truly understand a client’s situation, it builds trust and credibility—two essential components in any sales relationship. By mirroring and validating client concerns, sales professionals increase the likelihood of a successful transaction.

However, beyond understanding the client, active listening within the team itself is also vital. When sales leaders listen to their representatives, they capture valuable insights into frontline experiences, customer feedback, and product pain points. This internal intelligence is instrumental in refining strategies and addressing market challenges.

The Power of Constructive Feedback in Sales Team Development

Providing constructive feedback is one of the most significant contributions a manager can make to a salesperson’s growth. Constructive feedback celebrates strengths while also addressing areas for improvement in a supportive manner. This approach encourages continuous personal and professional development, which is essential in the fast-paced world of sales.

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To be truly effective, feedback must be timely and relevant. This means highlighting specific instances where a sales representative excelled or could use improvement, rather than vague generalizations. In doing so, sales leaders set clear benchmarks for performance and create a roadmap for individual and collective progress.

Tailoring Communication Styles to Enhance Sales Training