“No one will ever have as much passion for your craft as you would!” Lex MacCarthy on Aim Higher Africa Ignite Series.
As the new sound of Afrobeats continues to sweep through the African continent, the music industry is experiencing a facelift attracting talented individuals from all walks of life. One such creative is Lex MacCarthy, founder of Lex MacCarthy Media, a leading content production company-creating award winning visuals for top artists in Ghana.
He shares his remarkable story on the Aim Higher Africa Ignite series, which is backed by Barclays and features successful Youngpreneurs who have started their own businesses highlighting what it took for them to make it to the top.
As Lex puts it, your passion for your craft is the only thing that will make you a success and from his entry into the music video scene just a few years ago, that passion has certainly cemented him as a visionary. Find out his tips to the top.]]>
Sho Madjozi Releases Cinematic Director’s Cut Of “Toro” Music Video
Delivering an impressive cinematic statement, award-winning South African rap disruptor Sho Madjozi just shared the special Director’s Cut of the music video for her latest single “Toro” [feat. DDG]. Watch “Toro (Director’s Cut)” HERE exclusively via Clash Magazine. Listen to “Toro” [feat. DDG] HERE via Epic Records.
The extended version of “Toro” now includes over two minutes of prologue, setting the stage for the action to follow and contextualizing her journey. In the new footage, she and a friend stroll through their neighborhood at night until Sho notices a glowing pendant. In her head, a voice declares, “This is your gift. Look after it.” Her companion notes the power of this artifact as the girls return to Peshy with newfound confidence and charisma to slay in ultimate underground dance-off.
The Director’s Cut adds even more weight and heft to the already knockout visual. Clash praised, “Sho is a true force of nature, someone who has taken the organic street sounds of South Africa to a global audience. A true multi-hyphenate, she crosses over into visual arts and fashion, all while retaining her unique flavour”.
Last month, Sho dropped “Toro” to critical applause. OKAYAFRICA. proclaimed, “Over the years, the rapper has continued to push the envelope and sonically break barriers by experimenting with her flow, cadence, and structure.” Meanwhile, GRUNGECAKE applauded, “Meld the dramatic visuals with a raving Amapiano groove and Sho Madjozi’s half-polished care-free delivery, and you get a perfect jam to start the day. One for the haters.” Not to mention, it has already tallied north of half-a-million cumulative streams and counting.
The track formally introduces the United States to this international force of nature.
About the song, she commented, “‘Toro’ is short for ‘Mtoroki’ meaning an ‘escaper’. I’ve escaped bad managers, bad lovers, and sill come out as me. I even defy convention because I say and do what I like. However, this music video is part 1 of this story. The thing around my neck stands for my gift—the thing that has given me my success. The video makes a statement about how isolating fame can be: how friends, manager, etc., have back-stabbed me. By the end of this video, I’m disillusioned with fame and wishing I didn’t have this gift at all because it’s made me lose touch with closest to me and probably even myself.”
Right now, she’s supporting Stromae on tour across North America. This massive arena run kicked off with a two-night stand at Madison Square Garden in New York, NY November 21-22 before three shows at Bell Centre in Montreal Canada November 25-29, stops in major markets, and its conclusion back at Bell Centre on December 14. Check out the full confirmed itinerary below.
Get ready for more from Sho Madjozi in 2023, including her full-length debut for Epic Records!
Sho Madjozi has come a long way from the two-room rondavel she called home as a child in South Africa. Since making her debut in 2017, she quietly emerged as a global force renowned for head-spinning wordplay, ear-perking Xitsonga lyrics, and eye-popping colorful fashion. Powered by bangers like “John Cena” [1.8 million Spotify streams] and “Huku” [1.2 million Spotify streams], she took home “Favorite African Star” at the Nickelodeon Kids Choice Awards, “Best New International Artist” at the BET Awards, “Entertainer of the Year” from Forbes, and more. This year, she’s been nominated once again for a BET Award in the category of “Best International Artist.”
She graced the global covers of magazines such as Elle, Cosmopolitan, and Bona. Not to mention, she shared the stage with Beyoncé and Ed Sheeran at the 2019 Global Citizen Festivaland joined forces with Diplo for a much talked-about Super Bowl party performance in the same year. Plus, she met actor and WWE legend John Cena during a viral moment on The Kelly Clarkson Show. In addition to widespread acclaim from Vogue, BBC, OkayAfrica, and more, The New York Times praised how “She pays homage to her heritage while updating it for the moment, cutting across continents and genres.”
Now, she’s on her way to the forefront of popular culture worldwide on her own terms.
SAT 12.3: Stromae Tour @ The Anthem | Washington DC (SOLD OUT)
TUE 12.6: Stromae Tour @ Agganis Arena at Boston University | Boston, MA
SUN 12.11: Stromae Tour @ Videotron Centre | Quebec, Canada
WED 12.14: Stromae Tour @ Bell Centre | Montreal, Canada
Field Marshall drops “Stamina” video to encourage African Men to naturally satisfy their women
For Field Marshall, creating music goes beyond just putting lyrics together or just rhyming on any beat. He puts in the works every time and it’s evident in all of his song releases from past years to present.
“Stamina” his last released song just got served with audience thee most appropriate and hottest video stemming from Ghana.
Serving very raunchy lyrics but yet playing his maturity game with his diction through puns and similes, Field Marshall defines himself in this video is a Ladies’ Man with a lot of stamina.
Purpose of the song is to encourage (more, African) men to engage organic ways of preserving stamina to make love to their women. In recent times, there has been quite a high number of conventional aphrodisiacs on the market, many of which Field Marshall thinks have a bad side effect in later life or after long use.
“Stamina” video defines that as well as sell the beauty of African women ’indoors’. He also subtly touches on the topic of polygamy or Gallis life — a man openly declaring affection for more than one lady and staying responsible with them — a thing he says is the embed of African heritage.
The song was produced by MOG Beatz and Video was directed by Kojo Myles.
You might want to watch the video here on YouTube (below):
Stream “Stamina” on Digital Stores below: https://fieldmarshall.lnk.to/StreamStamina
Listen on Audiomack: https://audiomack.com/fieldmarshallmusic/song/stamina-mogbeatz
Listen on Spotify: https://open.spotify.com/track/1Dk8gd9OqSlMYIIVv1rxPJ
Listen on Apple Music: https://music.apple.com/gh/album/stamina/1581907839?i=1581907840
Artiste: Field Marshall
Models – @annabel, @efuamodel, @togoborga @trinitydancers
Prod. Design: @elorm
D.O.P: Bimpong Kojo Myles
Make-Up Artist: @Clarksglam
Directed by: @kojomyles
Future Releases Music Video For “712pm” Directed By Travis Scott
Kwaw Kese delivers electrifying performance at Suhum Odwira Festival 2022
The Mad-Time Entertainment frontman sent the crowd at the Suhum Odwira Festival 2022 into a frenzy last Saturday with electrifying performances that saw him deliver back-to-back hits of his masterfully. (more…)
E Boafo inserts song for Ghana Black Stars
Burgeoning crooner, Emmanuel Boafo widely known in showbiz as E Boafo has inserted a thumping new tune dubbed, We Are Great Ghana Black Stars in a bid to cheer on the National team at the ongoing Qatar 2022 FIFA World Cup.
The passion of the nation, Ghana Black Stars has so far proven their patriotism and focus to either win or leave an indelible mark at the ongoing world cup as witnessed in their match with Portugal.
Hence, E Boafo has put together this high morale tune to stir up hearts and rally support for the team. In his own words, he states, “Prior to the world cup, I had this nudge that we’ll do really well and it pushed me to enter the studio and cook up something to aid our victory”.
We Are Great Ghana Black Stars has since its release gained massive airplay and rotation in the media space and also amongst football fanatics and on the streets especially on days the Black Stars are on show.
Stream the banging new single on Audiomack and get interactive with E Boafo across his socials here:
New amapiano jam “Fire” served HOT to Ghanaians by Ijekimora and Busiswa – LISTEN
Nigerian Afrobeats Artiste, Ijekimora, shares her latest single “Fire” with her Ghana fanbase. She featured South African Music Icon, Busiswa, on it. An official video was shot for it too along with the official release of the song.
Stream “Fire” featuring Busiswa here on Digital Stores: Azuri.lnk.to/Fire
About Creating The Song “Fire”
“We came up with the title ‘Fire’ because of the way Busiswa came wild and unapologetic on the beat and it was so steamy we had to name it ‘Fire’, and the chorus had that melody in it too; the song already defined itself and you get to feel the energy and power behind it when you’re listening to it.” – Ijekimora
“The concept of the song is just 2 girls taking over, literally, empowering ourselves as 2 fierce women in the music industry living the best of our lives and making money as well,” Ijekimora added. The song is Amapiano inspired.
Why Busiswa for a feature?
Ijekimora was looking forward to breaking into the South African market, thus, needed an artiste she could work with; coincidentally Busiswa came through as the one. Busiswa had a show in Lagos and Ijekimora’s Team connected with her; and everything took off from there. “It wasn’t stressful at all getting her to jump on my song”, she says.
Ijekimora is still experimenting sounds to put together her debut EP she announced as “Kimorality”. She promises her fans to expect the EP to be out some time in 2023 though there were delays. She is a perfectionist and makes sure she gets her things right hence the little delay but off the cuff she has alreay released fire singles “Sexy Papa”, “Temptation” and a previous sensation “Stand By Me” featuring Seyi Vibez.
Ijekimora, grew up in Dallas but hails from Nigeria. She often shuffles between Nigeria and Ghana; she says Ghana is like a second home to her so she frequents Ghana grounds to do her promotions each time she drops a new song.
Busiswa Gqulu, known mononymously as Busiswa or Busi, is a South African singer-songwriter and poet. Born in Mthatha, Eastern Cape, South Africa, she gained public recognition for her feature on DJ Zinhle’s song, “My Name Is”, after being discovered by Kalawa Jazmee’s CEO Oskido. She is a vibrant artiste known across Africa and beyond and has rocked many stages locally and internationally.
Watch “Fire” Video on Youtube: https://www.youtube.com/watch?v=VdIKUm9dlks
Follow them on Instagram & Twitter: @Ijekimora and @Busiswaah
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