WHILE discussions about reviving the Ghanaian movie industry have revolved around financing, for Kumasi-based film producer, Adolf Adu Gyamfi, premieres may be one of the ways to get the industry on its feet.
Movie premieres have become very popular for filmmakers as it gives them a chance to recoup some of their investments, and for movie lovers, it’s an opportunity to get up close to their favourite actors.
Speaking with the Daily Graphic, Adolf Adu Gyamfi said: “Premieres are the way forward. Now, almost every movie producer is premiering their movies and the turnout is always encouraging. The Watch and Dine Cinema and other cinemas in Kumasi are always busy every weekend,” he said.
According to Mr Adu Gyamfi, premieres push producers to come out with high-quality movies as their productions will be rejected if they do not meet the standards of the cinemas.
“Every movie producer knows that their movie has to be of a certain standard before it will be accepted by the cinema and because of that they will go for the best cameras to shoot their movies.”
“I have personally been to some of the premieres and I loved the quality of acting and cameras used for the movies. We are gradually getting there and I know very soon things will be fine,” he said.
Talking about how premieres were turning around the fortunes of producers, Mr Adu Gyamfi, who has been in the business for the past 12 years, said they were being more productive now.
“When we make good money, then we can also pay the actors very well. One producer who is doing so well with premieres is Kofi Asamoah and I want to commend him for his efforts,” he said.
Mr Adu Gyamfi, who has produced movies such as Who is Who, Mogya Bi Akasa, Iron Man, Black Mercury, Awieyɛ Ne Asem, Onyame Bamu, No Retreat No Surrender, Cynthia, Maye Mistake, among others, appealed to the government to build more cinemas.
“Now, we need many cinemas to premiere the movies and get a lot of people to watch them. Many a time, the audience has to wait for about three hours before they go for a second or third screening but when we have many cinemas, a movie can be premiered at many places at the same time,” he stated.
The premiere of the most anticipated Ghanaian crime action thriller; The Agency, postponed to December 2
We wish to officially announce that Ghana’s most anticipated crime action thriller, The Agency, initially scheduled to premiere on October 1, 2022, has been postponed to December 2, 2022.
This difficult decision became necessary due to some challenges, including a planned renovation by Silverbird Cinemas, commencing two days after the premiere of The Agency movie and lasting about a week. Meaning that subsequent showings of The Agency in the cinema would have to be suspended for the entire duration of the renovation. From a business perspective, this is not prudent as a break in screening would water down the impact we anticipate audience reviews after the premiere will make, while potentially affecting revenue as well. Hence, the need to postpone to a more suitable date.
In considering suitable dates, we had to ensure that the new date was not set too close to or on the same day as any major local or international event and or movie releases. This is also important because it can adversely affect our premiere. After extensive consultations and careful consideration, it became clear that The Agency should premiere in December.
Coincidentally, the National Film Authority called on Cine-God Studios to discuss the Ghana Cinema Week slated for December 2022. The ten (10) day event seeks to revive the Ghanaian cinema culture by encouraging Ghanaians to watch Ghanaian films at various venues across the country. By supporting and participating in this initiative, we get a golden opportunity to access more screens; which means we get to bring the The Agency movie closer to more film lovers across Ghana faster than we initially scheduled.
In all, we believe that this postponement provides an opportunity for us to entertain film lovers without compromising on returns for our investor; a win-win situation.
The Agency is a crime-action thriller movie which tells the story of a very powerful government security agency, which was formed to handle the government’s top-secret operations but which gets corrupted under the leadership of a highly connected female government appointee who uses the agency for back-door business dealings, hence, causing the emergence of a group of highly skilled individuals to embark on a self-sanctioned perilous mission to end the corruption and abuse. It was Executive produced by Amin Ramart and directed by Abu Iddris.
We therefore take the opportunity to apologize for any inconveniences caused and encourage the public to turn out in their numbers on December 2, 2022 for the premiere at Silverbird Cinemas (Accra Mall and West Hills mall) and subsequent showings at venues near them.
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