Connect with us
NOT IN USE

People & Lifestyle

What is a national development bank and why does Ghana need one?

Published

on

PHOTO 2021 06 16 12 30 13

How is the establishment of Development Bank Ghana going to contribute to Ghana’s economic transformation and job creation?
Find out more about the Development Bank Ghana this Thursday, 17 June 2021 from 10am to 12pm on a virtual forum on the topic: The role of the Development Bank in Ghana”s Economic Transformation with Alex Asiedu, Sampson Akligoh, Nora Bannerman-Abbot, Dr. Richmond Atuahene, and Jerry Parkes, moderated by Bernard Avle.

To join this exciting and informative forum via Zoom, kindly contact 0243838173 or 0557587624.

The event will be streamed live on Citi FM’s Facebook page

Advertisement

People & Lifestyle

Influencers brace for impending recession

Published

on

Ameyaw Debrah phone

Economists around the world are warning that a recession is looming. But as we move toward greater economic uncertainty, influencer marketing will remain a key differentiator for brands, according to marketing expert Assil Dayri “Social media marketing is expected to weather the impending recession.

The latest social trends reports predict that social media will top marketing budgets in 2023 as marketers turn to new strategies. Business plans already consider the imminent recession, and the marketing and social media sectors would be the first to see reduced resources, although work carried out by influencers through these channels is still on the rise. With this financial uncertainty, marketing investments will probably decrease, but brands will have to be smart since a total cut is not a viable option.

According to specialist Assil Dayri, influencer marketing is essential for the consumer, who will also feel the impacts of this economic instability. After all, as these difficulties settle in, the public turns to content producers they trust to seek references on where to safely put their money. Collaborating with key personalities to promote your brand will become even more essential based on the trust and credibility they have.

“In tough economic times, you don’t want to make any mistakes when selecting the influencers, you work with. One of the great advantages of working with influencers is that regardless of the size of the brand or the audience you want to reach, there are nano, micro or macro influencers who are skilled at reaching that target market and can work within your budget.” says CEO from the AMD Consulting group ,

Recent research shows that more brands are finding success with smaller influencers, thanks to their hyper-focused audience with very specific interests. Since smaller influencers are seen as more genuine and trustworthy, their followers tend to put more faith in the products or services they promote.

Consumers also begin to have less confidence in macro influencers, as they understand how many of them think more about the financial aspect and not the value that the brands they promote brings to the public.

Instagram still leads the influencer marketing space in terms of professionals using the platform, as well as the amount of budget they invest. You also see a lot of content being posted on Instagram that comes to be repurposed from TikTok. However, with the significant growth that TikTok is seeing, we could see a shift soon as more brands are now entering the TikTok space.

To prepare for these changes, influencers need to find ways to make their content relevant and genuine. Considering the cut in marketing budgets we could see in the next year; Influencers need to be consistent and creative to be chosen to collaborate with brands in these uncertain times.

“Being faithful to your niche and producing quality content to have a solid, strong and influential image becomes essential, because companies will start being even more selective” comments specialist Dayri.

On the positive side, this line of work is still on the rise. Even with the recession, the world still needs influencers. Dayri predicts that brands will continue to invest in influencer marketing in 2023 despite the economic downturn and revised marketing budgets. Influencer partnerships help reduce overall marketing costs and allows businesses to build more brand awareness.

Continue Reading

People & Lifestyle

Start-ups and Facebook: A Perfect Match

Published

on

Picture 1 31

2022 was a turning point in our lives and work. We use social media sites like Facebook more than ever to learn about new things, find new jobs, and build our brands. Statistics from Data Reportal shows 2.934 billion active Facebook users worldwide (July 2022). There are 1.968 billion people who use Facebook every day (July 2022).

Also, Facebook Messenger makes it easy for people to talk to each other one-on-one or in groups and use video chat, which shows how important social media marketing is. The Digital 2021 Global Overview Report says that with 1.3 billion users, Facebook Messenger is the world’s fourth most popular social platform. Facebook has the most users, followed by YouTube (2.29 billion) and WhatsApp (2 billion). Because of this, many start-ups turned their attention to Facebook for promotional campaigns.

Spend some time setting up your Facebook business page the right way.

If you have a small start-up and want to promote it on Facebook, your business page is your entry point to the social network. It tells new customers about your brand and the services you offer. The page for your business should be easy to find. Also you can get SMM panel services to promote your brand or services. Smm panel services help you to promote your business via social media platforms and give a boost to your business growth. You should seek this service for your success in the business.

How to Set your FB Business Page Up for Success?

Are you In the process of creating your first FB Business Page? Make your start-up a success by using these Facebook business page tips:

  • Make your profile picture your company’s logo.
  • Use your storefront, staff, product in use, or current promotion as a cover photo.
  • Provide your complete contact details, including your most up-to-date website URL, email address, and phone number.
  • Explain what you do in the company’s “About” section.
  • Choose the template that best reflects your company’s identity and modify it to your liking.
  • Adjust the appearance of the CTA button to your liking.
  • Once your page has 25 followers, you may request a vanity URL.

Identify the various forms of material you’ll be working with.

Most users interact with a post more often if it is a video. Additionally, visual postings get more likes and comments than link or plain text posts. You should use various content types on Facebook, each with its own strengths and weaknesses based on your goals.

  • Simple text updates
  • Shared links
  • Picture Sharing
  • Video-based content
  • Stories

Share material directly on Facebook.

You should share material directly on Facebook whenever feasible, even if your ultimate goal is to drive visitors to another location, such as a blog or website.

Facebook’s algorithm prioritizes content created and shared inside the platform rather than external links.

Discuss your work with your followers.

Creating meaningful connections with your audience is more important than ever in the age of social media. Connect with your audience!

Keep the discussion rolling by giving likes and replies to their remarks. It’ll get folks more interested in continuing their conversations with you on Facebook.

Get a Cheap SMM Panel from Smmpanel.Co 

Every start-up must have a Facebook page. But if you’re just starting with Facebook and feel like there’s a lot to handle at first. You don’t have to worry because of Smmpanel.Co has your back!

Smmpanel.Co has the cheapest SMM Panel, which can help your business get more attention on Facebook without breaking the bank. If you use an SMM Panel, you’ll have more time to run your business and see it grow.

 

Continue Reading

People & Lifestyle

Discount Codes a Major Factor in Attracting US Consumers

Published

on

Picture 1 30

A recent survey of American consumers found that 80% of the respondents answered that a promotion or discount made them buy from a company for the first time. Two-thirds of consumers have made purchases they otherwise wouldn’t have made “solely because they got a coupon or discount.” If you use a coupon code, you may be able to convince more than 66% of hesitant buyers to make a purchase.

Additionally, Insider Intelligence predicts that this year there will be 177.9 million consumers of digital coupons in the United States. The use of digital discounts is boosted by smartphones, especially when made possible via store apps.

Digital Coupons and Voucher Codes 

A digital coupon or voucher code is just a string of numbers and letters that usually describes the offer. This code is easily found on the product page. Digital vouchers and coupons are a common way for online stores to offer consumer deals.

Some brands will be on sale for a short time, and you can use the voucher to get the discounts that go with the sales. They are added to your final bill and help you get what you want for less money.

How do they work?

You may save money on certain goods using a unique digital coupon or voucher code at checkout. Online vouchers and coupons do the same thing that paper vouchers and coupons do: get people to buy something. Using a digital coupon or voucher code may lower the price of an item at a store, saving you the trouble of looking for an off-brand or cheaper alternative.

Below are some of the advantages of using digital coupons and voucher codes:

Helps you become a better shopper 

You will become a better shopper using discount codes to find the lowest possible price rather than visiting the brand’s official website.

You can rest assured that even though you’re saving money by taking advantage of a discount partnered with a well-known brand, you’re still getting the genuine article. It’s an intelligent way to discover new things to buy without breaking the bank. With a promo code attached to every product, you can shop confidently, knowing you’re getting the best deal possible while still getting exactly what you want.

Makes redeeming hassle-free and easy

Vouchers and coupons are much easier to redeem now than they used to be. To get a discount, you would have to show a voucher to a salesperson and hope they carried your favorite clothing brand. There are still physical coupons, but now you can get money off with online coupons and voucher codes without going to the store or looking for a lost coupon.

No worries about expiration dates and promo deadlines

You don’t have to worry about the coupon’s expiration date and promo deadlines when you use a promo code to get a discount when shopping online. Most coupons and vouchers have a time limit for using them.

If you’re shopping online, you can look for a discount code to see if it’s still good. For example, valid coupon codes will always be highlighted on the product page. This quick way to see discounts means you won’t have to read the fine print to determine if and when the deal will end.

Get the best online offers, coupons, and voucher codes for free at Bummelwelt.De.

You might save a lot of money buying your favorite things online using a reputable discount coupon site like Bummelwelt.de.

Bummelwelt.De. offers coupons and vouchers on hundreds of popular brands such as:

  • Lenovo
  • Amazon
  • Adidas
  • Acer
  • Airbnb
  • Crocs
  • Giordano
  • Ikea
  • Lego

If you want to save cash while treating yourself to some retail therapy or buying a loved one’s preferred brand, check out Bummelwelt.De for discount coupons and voucher codes. If you’re shopping for something unique without paying a premium price, visit Bummelwelt.De for the most sought-after coupon and voucher codes to help you save big on your purchases.

 

Continue Reading

People & Lifestyle

betPawa host inclusive media roundtable event to discuss future initiatives and ways to elevate the betPawa Premier League

Published

on

betPawa Media Roundtable Media Leaders

betPawa, in collaboration with notable sports media journalists and editors, held a media roundtable to discuss ways in which both stakeholders can come together to uplift football in Ghana and specifically, the betPawa Premier League.

During the media roundtable, betPawa reiterated that their investment in the betPawa Premier League is for the long haul to support and elevate the Ghana football community, the players, the clubs and the fans. Key media leaders also shared their ideas and insights to modernise the league through storytelling, impactful content and coverage.

Renowned sports journalist, Collins Atta Poku commented, “The betPawa Media Roundtable was a great experience and I’m optimistic that this will help. The media have a great responsibility in how we deliver news and stories about sports in this country and especially, football. We need to deliver stories of impact and showcase the league, our players and even the fans in the best way possible. The world is watching, and we need to own our stories and tell them passionately”.  

betPawa are the official sponsors of the betPawa Premier League which is reviewable at the end of each season. betPawa have a presence across 10 countries on the continent, together with aspirational partnerships that empower the youth through sport and community-based initiatives .

Speaking at the event, betPawa’s Country Consultant, Jesse Agyepong commented, “betPawa believes that creating a world of possibilities together with our partners inches us closer to our collective dreams. For a business that specialises in football-related experiences, we will continue to care about the sport and deliver quality platforms and services to modernise the league. Our goal for the betPawa Premier League is to work with all stakeholders to become the best league in Africa!”

betPawa are sponsoring the betPawa Premier League to make a lasting difference in the sports and football industry. Their goal is to transform and modernise the league by ensuring it achieves the success it should always have and creating opportunities to change lives.

Speaking at the event, betPawa’s Head of PR and Sponsorship, Nii Armah further added, “We are happy to be partnering with the media to elevate Ghana’s BIGGEST sporting competition. The impact is bound to have a ripple effect through job creation, youth engagement, and contributing to the Ghanaian economy. In fact, in our view, the media and betPawa Premier League walk hand in hand.”

The betPawa Premier League is important to young players, and a chance to achieve their dreams of playing on the international stage. Although the clubs and players have faced numerous challenges throughout the years, betPawa want to ensure they are empowered; which will lead to a better league and bring renewed pride to it.

Key initiatives include the betPawa Locker Room Win Bonus and betPawa’s commitment  to transforming football in Ghana, including through the construction of the betPawa Football Arena in Prampram. The stadium that is under construction will become a FIFA Star Grade 1 surface with a 3,000-capacity stand, two changing rooms for teams and match officials, and storage and media rooms at the Ghanaman Soccer Centre for Excellence.

The betPawa Premier League is the top professional football division of the league system in Ghana and was officially formed in 1956. The league is organised by the Ghana Football Association and was ranked as the 11th best league in Africa by the International Federation of Football History and Statistics (IFFHS) from 2001–2010, and 65th in the IFFHS’ Best Leagues of the world ranking in the 1st Decade of the 21st Century (2001–2010).

Continue Reading

People & Lifestyle

Zenwag Offers Tips for Identifying Signs Your Dog May Be Stressed

Published

on

ZenwagDoginTravelBag

Surveys show that half of U.S. pet owners report using CBD products for their pets

Zenwag, a CBD Oil Tincture for pets, is seeing more pet owners using calming aids to soothe pets dealing with pet anxiety brought on by owners returning to work. Two recent industry surveys found that more than 50 percent of pet owners report using a CBD-based product for their dog or cat, usually based on a veterinarian’s recommendation.

Noise, separation anxiety, and what is called reactivity, such as seeing deer in the yard or encountering another dog, are some of the most common stressors for dogs. Common stressors include plane trips, car rides, vet visits, being left alone, storms, and fireworks.

Zenwag has identified the following signs that your dog may be experiencing stress:

  • Abnormal Eye or Ear Position – When a dog pulls their ears back and flat against their head or pulls their eyelids back so that the whites of their eyes are showing. they might feel threatened or anxious.
  • Abnormal Posture – A dog’s tail tucked between its legs signifies a stressed-out dog. Other posture signals include curling tightly into a fetal position or crouching low to the ground. Other dogs may become extremely tense and rigid yet remain standing.
  • Accidents Inside the House – When a potty-trained pet begins to have accidents in the house, stress is a frequent cause.
  • Aggressive Behavior – Even friendly dogs act aggressively when feeling stressed or anxious.  Usually, they will growl as a warning that they are feeling nervous or threatened. If the growl is ignored, they may try to snap or bite uncharacteristically.

·         Decreased Appetite – Dogs are food-motivated. Refusal of food by a food-motivated dog can signal that your dog is feeling stressed.

·         Destructive Behavior – Eating the couch, tearing up the carpet, shredding bedding, or scratching up a door are signs of stress in dogs.

  • Diarrhea – Many dogs suffer from what refer to as stress colitis, a form of diarrhea that often contains blood or mucous and can be alarming for pet owners.
  • Drooling or Licking – Excessive licking or drooling can signal that a dog is stressed.

·         Hiding or Escaping – Dogs often hide in stressful situations or slink under a table or cower behind a chair.

·         Pacing – The inability to sit still or stand in one place is a sign of stress in dogs.  Dogs frequently pace while waiting for the veterinarian or walk in circles around the couch at home if left alone.

·         Panting – Dogs pant to release heat and when overly excited or stressed. If your dog is panting but hasn’t been exercising or playing, the panting may signify stress.

·         Shaking – Full body tremors are a sign of a dog experiencing stress.

  • Shedding – Sometimes, dogs who become stressed or overly excited will begin shedding an abnormal amount.
  • Tense Lips – A stressed-out dog often has tense lips that are pulled back. Some stressed dogs will even lift their lips, showing their teeth, warning that they feel unsafe and anxious.

·         Whining/Vocalization – Whining can indicate stress in dogs. Dogs whine when they are uncomfortable, and many whine throughout the duration of a stressful event. Atypical barking, like barking at nothing in particular or relentless barking, also signals dog stress.

zenwagdogwithtincture

  • Yawning – Repeated yawning, or long or drawn-out yawns can signify a stressed dog.

Manufactured in the United States, Zenwag, is a CBD Oil Tincture for pets formulated with Ashwagandha and Valerian root extracts that promote mental well-being today. The company sources the highest quality ingredients using 100% natural organic CBD with organic Ashwagandha and Valerian extracts. The result is that Zenwag’s CBD Oil Tincture for pets is THC free and non-psychoactive. Non-GMO, dairy and gluten-free, Zenwag is available in a 30 ML bottle in 3 different strengths depending on your dog’s weight and can be purchased online at the company’s website: www.zenwag.co

Continue Reading

People & Lifestyle

African sides at the World Cup round-up

Published

on

Why you should bet on the Ghana Black Stars at Qatar 2022

African sides at the World Cup always bring joy, nearly as much as using this site, but they also prove a difficult task for many who face them. With five nations at this year’s World Cup, there is an expectation for one of them to make it out of the group. With all the teams having played at least one game let’s evaluate what we know about each side and their chances of escaping the group.

It has been a tough journey for the AFCON nations to make this World Cup and they will want to stamp their authority onto the 2022 Qatar World Cup in some sort of capacity. It has been exciting seeing the teams take part in their first game.

At the time of writing Senegal, Tunisia and Morocco have all played twice but Ghana and Cameroon have only played once.

Senegal

The Senegalese entered the tournament handicapped straight away as star man Sadio Mane was ruled out through injury. However, a good resistant showing against the Netherlands (which unfortunately ended in a loss) was followed up by an emphatic 3-1 win over the hosts.

With Senegal left with one more game to play in their group it will be a winner takes all game against Ecuador on Tuesday!

Tunisia

It has not been a great World Cup for Tunisia who were hoping to build on a 0-0 draw against Denmark but against Australia, they were poor which leaves them needing a big win against the favourites France.

Tunisia could use the Manchester United starlet Hannibal Mejibri more to gain some creativity and he could be the key to surprising some teams in this tournament.

Ghana

Ghana came up against Portugal and produced one of the most thrilling second halves that the tournament has thrown up. They were even close to snatching a point but Inaki Williams lost his footing at the most vital of times.

Ghana are in such a tough group that they will need to carry on with the attacking presence they have as they extended their run of scoring in their last six World Cup games.

Morocco

Morroco enjoyed a good game against Croatia and were unlucky not to pick up all three points. However, things were much better against Belgium as they defeated the European giants in a thrilling game where Hakim Ziyech was sensational.

Morocco now stands an excellent chance of progressing out of a problematic group as they are second and face Canada, who have not won yet.

Cameroon

Cameroon came up against a tricky Switzerland side who eeked out a 1-0 win. Cameroon enjoyed good spells in the game and were unlucky not to have profited from some excellent wing play down the right-hand side.

Next up with Cameroon will be Serbia and they will be hoping to profit from their star players such as Eric Choupo-Moting, Bryan Mbeumo, and André-Frank Zambo Anguissa. Cameroon have the capability to beat Serbia but the Serbians will be a physical outfit, especially with Aleksandar Mitrovic up front.

Continue Reading

Trending