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WO1 Ashitey Hammond Donates To The Royal Commonwealth Ex-Service League

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WO1 Hammond

Warrant Officer Class One (WO1) Joseph Ashitey Hammond, has made a donation to the Royal Commonwealth Ex-Services League (RCEL) to provide relief for vulnerable veterans.

In early May 2020, WO1 Hammond embarked on a 14 mile walk to raise funds for essential workers fighting the COVID-19 pandemic, as well as providing relief for vulnerable veterans within the Commonwealth. This fundraising effort was successful and garnered considerable financial support.

Speaking on the donation, WO1 Hammond stated:

“The financial and moral support I have received during this initiative has been overwhelming and incredibly unexpected. My donation today could not have been possible without the generous contributions from the public. I am truly grateful to all who have supported me on this journey and I know the RCEL will utilize the funds efficiently.’

In acceptance, Secretary General of the RCEL, Lieutenant Colonel CF Warren added:

“I want to take this opportunity to thank you for all that you have done for the league and for donating the funds generated from your walk in support of vulnerable veterans across Africa. We are grateful that you believe the RCEL is your chosen organization to carry out this vital task. Your achievements have been remarkable and you are an inspiration to us all.”

WO1’s fundraising initiative has gained international recognition and acknowledgement. He was recently promoted from a Private to Warrant Officer Class One by His Excellency Nana Addo Dankwa Akufo-Addo, the President of Ghana and given a Commonwealth Points of Light Award by Her Majesty Queen Elizabeth II. Endorsement messages have also been received from His Royal Highness Charles, the Prince of Wales, Prince Harry and General Sir Mark Carleton-Smith as well as Sir Tom More who was the inspiration behind WO1 Hammond’s walk.

The Forces Help Africa and GUBA Enterprise on behalf of WO1 Hammond, express great gratitude for the generous support, donation and overall receipt of this initiative. The funds will continue to positively impact the society.

 

 

About GUBA Enterprise

GUBA Enterprise is a social enterprise organisation dedicated to the advancement of diaspora Africans and Africans back home through various socio – economic programs and initiatives. The organisation currently has various brand activities namely GUBA Awards, GUBA Foundation, GUBA Expo, GUBA Careers, GUBA Diaspora Card, GUBA Tours and GUBA Talks. Our goal is to provide an engaging network for promoting greater cultural diversity globally, as well as raising the profile of the African continent. GUBA Enterprise supports and engages the African diaspora, and aids in attracting investments into the African continent.

Contact: Claudia Andrews

Email: claudia@gubaawards.co.uk  Website: www.gubaenterprise.co.uk

 

About Forces Help Africa

We are a support to all pre independence veterans who served the crown or under the British command within all the commonwealth countries in Africa before their country gained independence who have become sick injured or fallen on hard times as a result of serving their country, and Ex-British African soldiers who are looking at relocating back home to the various African countries within the commonwealth.

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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Kobina Ansah and Wife

The first birthday of every child means a lot to their parents. It is, thus, usual to have such parents celebrate these birthdays with a party. In the case of Kobina Ansah and his wife, Elorm Ansah, they are doing something unusual. (more…)

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Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: Samsung’s Most Versatile Devices, Changing the Way We Interact with Smartphones

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Want to train your brain? Here are 5 top puzzle games to flex your logic and strategic thinking skills

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More than 2.8 billion active mobile gamers around the world are benefitting from improved memory, increased problem-solving capabilities and enhanced learning by developing several skills for today’s digital world. There’s no arguing the fact that mobile gaming can help train your brain in ways you’ve never thought of. (more…)

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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The failure of Xherdan Shaqiri at Inter

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How to Make Money From Non-Fungible Tokens: Tips and Tricks

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