WordPress SEO: How Do the Hosting Provider and Keyword Searches Influence Your Website?

WordPress is one of the leading open-source website creation platforms as it does not require coding, is easy to use, and lets you manage your website on the go. The website management tool has been around since 2003 and has become a sought-after CMS for those who would like to build a website from the ground up.

Among the benefits of using WordPress are its open-source formatting and flexibility. It lets you create elegant websites without in-depth knowledge of HTML coding. Instead, WordPress revolves around the PHP platform, an efficient and extremely flexible programming language. 

Although WordPress cannot substitute for a Sydney SEO agency. But, there are ways to enhance your website’s performance with the use of WordPress SEO techniques. In addition, there are proven ways to optimise your WordPress site, increase organic traffic to help your website rank better. 

Read Also: How can we optimize SEO and social media content for a better marketing campaign? A complete guide

Website Reliability and Performance

One critical factor that can affect website ranking is the hosting provider with which your website is launched.  And, some of the elements you need to be aware of include site speed, security, and uptime. 

Of the three factors, site speed has the biggest influence on your WordPress website performance. Website speed and response time have become a primary component of reliability and credibility in the online world. 

Poor uptime or website availability is seen as a primary factor that affects search engine ranking. An inaccessible website caused by outages or internal error goes beyond making a website unreliable.  You can read more on website visibility by going here. 

Although sometimes, poor uptime is beyond the control of a hosting provider as it can be caused by external factors. A malfunctioning website will suffer a greater loss because of weak performance, which negatively impacts your brand’s reception among the target audience. 

Make the Effort of Carrying Out Keyword Researches

Aiming to get higher rankings with your website means being able to see beyond your website’s normal design and functioning. Doing keyword research is a practical technique of WordPress SEO (or SEO in general) that helps you plan content creation and carry out on-page optimisation techniques. 

Without keyword research, you are depriving your website of all possible searches people make.  It will not only affect your website ranking, but your business will also miss out on revenue-generating leads. 

Keyword research is a standard in SEO regardless of the platform you are using to create a website. And whether you are building a website from scratch or creating content, having an idea of the keywords you are trying to rank for is essential. If you go to this website, you will see a list of keywords to use in your articles. 

It would help if you had a solid understanding of what people commonly type in the search bar to understand how to formulate your content creation and on-page optimisation. However, it is one practical solution to ranking your WordPress website and maintaining the equilibrium on your SERP standing. 

Several other factors will affect your SEO initiative, particularly when you have your website built on the WordPress platform. These external elements are more on the non-technical side of the website building process but have a significant effect on its overall performance. 

When it comes to online reliability, factoring in the hosting provider and your keyword search initiatives before website building and content creation is a must. It will help you achieve your goals, improve organic traffic faster, and expand your content so you can acquire better rankings.