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Yaa Naa Abukari II endorses rebranding of Damba festival for tourism and Sustainable development



Yaa Naa Abukari II endorses rebranding of Damba festival for tourism and Sustainable development

In a historic moment at his royal palace in Yendi, Yaa Naa Abukari II, the revered Overlord of Dagbon, bestowed his blessings and endorsement upon the rebranding of the cherished Damba festival, igniting hope for sustainable development and tourism in the region.

The festival, an age-old tradition in Dagbon, has long been a symbol of cultural heritage and unity. However, recognizing the evolving dynamics of the modern world and the immense potential the festival holds for the region’s growth, Yaa Naa Abukari II took a monumental step forward by endorsing its transformation.

The endorsement was made when the rebranding committee lead by Dakpem Tuma Naa Chief Awudu Nashiru-Deen, alongside Leibgimsim Naa paid him a visit at his palace in Yendi.

In his speech to the committee, Yaa Naa Abukari II expressed his profound vision for Dagbon. He emphasized that the rebranding of Damba was not just about celebrating culture and tradition but was a holistic approach aimed at fostering unity, peace, education, technological advancement, cultural preservation, sustainable development, healthcare, tourism, and employment opportunities.


“I have a broad vision for Dagbon’s future,” he declared, “and it is our collective responsibility to work diligently to ensure that our generation achieves the prosperity and recognition we rightfully deserve.”

Dakpem Tuma Naa Chief Awudu Nashiru-Deen also shared his thoughts, expressing gratitude for the leadership and wisdom of Yaa Naa Abukari II. He spoke optimistically about Dagbon’s bright future, highlighting the region’s immense potential for greatness.

“Dagbon is incredibly fortunate to have a king of such wisdom, surrounded by Paramount chiefs, sub-chiefs, and elders who are dedicated to our shared vision,” remarked Dakpem Tuma Naa. “With the rebranding of Damba and the holistic development approach, I firmly believe that Dagbon is on the path to reclaiming its historic greatness.”

The rebranding of the Damba festival is expected to not only preserve cultural traditions but also enhance tourism opportunities, stimulate economic growth, and provide employment for the youth of Dagbon. It is seen as a transformative step toward making Dagbon a hub for sustainable development and a must-visit destination for tourists seeking rich cultural experiences.

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