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Zeepay – changing the remittance narrative via fintech disruption

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Andrew Takyi Appiah CEO of Zeepay Ghana 1
Andrew Takyi-Appiah, CEO of Zeepay Ghana

It is a paradox that a continent that is often described as having very little to offer, can produce such consistent and persistent giants that take on the world every day. The narrative of Zeepay is simple and yet powerful: it is an African fintech start up that is changing lives and making a positive impact on the continent on a daily basis.

As a continent, Africa’s billion consumers have emerged in several markets, making it the most exciting beginning in the new 100 years we just entered. As I roam through Africa, I have come across a striking narrative that stays outside the experience of the average urban home.

It is a simple truth, that 80 percent of the population live in rural communities and have to travel long distances for access to financial services. What caught my eye while traveling to these rural areas, is that many people walk for over 20 kilometers to get to the nearest bank or financial services point to pick up remittances of amounts as low as US$100 from their friends and family abroad.

It poses a huge challenge and yet we are in a new millennium where problems like these shouldn’t exist. Given these pressing socio-economic issues, I was excited when I came across the Zeepay narrative which had established a real solution.

Zeepay is a start-up that has come into the ecosystem to disrupt the archaic process of walking long distances to withdraw money. Many people in the rural areas also have to deal with encountering poor customer service at some point in their withdrawal process, a problem they would never encounter with Zeepay.

Zeepay changed the narrative by making it possible for remittance receivers to now receive their remittances from money transfer companies such MoneyGram, Taptap, Small World, Ria, Transfast, among many others. People are able to receive their funds directly onto their Zeepay mobile money wallets instantly and also have the option of withdrawing from a local agent nearby.

What I found most interesting is that the start-up developed an engineering system that makes it possible for the receiver to not only receive in their Zeepay mobile wallet but also be able to withdraw from all mobile money merchants regardless of which network they are using whether it is MTN, AirtelTigo or Vodafone Cash. This powerful narrative is what makes Zeepay a consumer choice brand.

After five days of travel across Ghana, Ivory Coast and Guinea, I now find that the narrative of Zeepay is not only centralized in and confined to Ghana but can also be identified in many other African countries as far as Mozambique. In all of these corners of Africa, Zeepay’s partners aim to be the solution to the problem of financial inclusion.

Zeepay is providing this service to millions of Africans through a simple, disruptive force lead by a group of young disruptive men and women. A surprising statistic that I have come across in my research into the challenger fintech is that the mean average age of a ‘zeepayian’ is only 28 but what I found to be most incredible is that while the company has only 23 full time staff but currently serving over 2.4 million Africans across the continent.

On the other hand, banks have been offering remittances for over 30 years and have not seen or been able to provide this level of support or convenience to consumers.

The million-dollar question then is, what comes next for Africa and how will young Africans help improve the narrative of mother Africa? I believe Zeepay is a hot number to follow and a true beacon of hope in the digital age.

I believe 2021 will see a lot more excitement from Zeepay as its takes on more and opens up the economy with new and exciting products such as Beneficiary Micro Insurance. This new product is centered around the remittance receiver and gives senders the opportunity to purchase life insurance for as low as 2.50 pesewas that provides receivers with a cover of up to GH¢5000 monthly.

In this period of COVID-19 the introduction of this service is timely and exciting and comes as a relief to the continent and to the people who need it most.

 

 

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People & Lifestyle

WATCH: Mercy Aseidu cuts sod for ICT Project in Kunsu

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Mercy Aseidu Cut sod for Kunsu ICT Project

Ghanaian movie star and co-host of Obra at Nhyira FM, Ohene Yere Mercy Aseidu on Saturday 6th August 2022 cut sod for the construction of a modern ICT Center at Kunsu. (more…)

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People & Lifestyle

Renault Ghana, Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

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Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Premium Motors Limited, the authorized distributors of Renault vehicles in Ghana, has sponsored the celebration of this year’s Asafotufiami Festival by the people of the Ada Traditional Area. The sponsorship forms part of Premium Motor’s commitments aimed at celebrating the promotion of Ghanaian culture and heritage.

 Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Speaking at a grand durbar to celebrate the festival, the General Manager of Renault Ghana, Lilian Augusto, reaffirmed her company’s commitment to the country. She said “Ghana’s deep and rich cultural heritage and festivals such as the Asafotufiami present us with a unique opportunity to preserve and celebrate the rich Ghanaian culture. We are happy to have celebrated alongside the Chiefs and people of Ada this year. Ghana remains a key Renault market and we will continue to play our part in projecting Ghana and supporting development across the country.”

 Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

In his remarks, Marketing Manager of Renault Ghana, Christopher Attipoe, said it is a part of the company’s purpose to positively influence the communities in which they operate. According to him “As a company, we are committed to the societies and communities in which we operate and it is part of our objectives to positively influence, grow and promote Ghana’s rich and indigenous culture.”

Read Also: Sangu Delle Foundation honours Nana Dufie Addo, former COO of GIPC, with leadership award in job creation in Africa

 Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Celebrated by the people of Ada, the Asafotufiami festival aims to remind the Ada people of the great wars they survived and to honor their soldiers, ancestors and former chiefs, all of whom contributed to the successful establishment and survival of the Ada kingdom. This year’s festival, which is the first to be held after the lifting of the ban on large public gatherings, was held under the theme ‘Uniting the Ada State in Peace and Harnessing our Individual Potentials through our Cultural Heritage and Usage of our Natural Resources”.

 

Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival7 Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival4

 Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

Premium Motors Limited Join People Of Ada To Mark Asafotufiami Festival

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People & Lifestyle

The astonishing rise of VR video quality

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The astonishing rise of VR video quality

It’s no secret that video quality has been improving at an astounding rate over the past few years. This is especially apparent in the world of virtual reality, where immersive, high-quality video experiences are becoming more and more common. So what’s driving this rapid improvement in VR video quality? (more…)

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People & Lifestyle

Sangu Delle Foundation honours Nana Dufie Addo, former COO of GIPC, with leadership award in job creation in Africa

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Sangu Delle Foundation honors Ms. Nana Dufie Addo, former COO of GIPC, with leadership award in job creation in Africa

The Sangu Delle Foundation (SDF) presented the former Chief Operating Officer of the Ghana Investment Promotion Centre (GIPC) with a Leadership Award in Job Creation during its inaugural fundraising gala held at Kempinski Hotel in Accra on July 31, 2022. (more…)

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People & Lifestyle

How to Make Money on YouTube in 2022

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Kwadwo Sheldon 1

Below are 4 best ways to monetize your channel. (more…)

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People & Lifestyle

Sermorelin and Ipamorelin Blend And Muscle Growth

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Sermorelin and Ipamorelin Blend And Muscle Growth

Growth hormone-releasing peptides (GHRH) like the Sermorelin-Ipamorelin combination stimulate the pituitary gland to produce more growth hormones. (more…)

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