2 YouTube Algorithm Hacks to Increase Engagement

Cracking the algorithm is an extremely important part of success for creators as it determines what viewers see on their home page, trending page, and suggestions bar. While the YouTube algorithm remains ever-changing, we know viewing history, past searches, subscriptions, and previous engagement with other videos are important attributes.

You will never have complete control over what viewers watch, but you can impact how YouTube handles your videos.

Below are 2 algorithm hacks every creator should know to increase engagement.

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1. Increase Click-through Rate with Strong Thumbnails and Titles

A high-quality thumbnail is captivating, yet straightforward and not too complicated at first glance. As the initial advertisement for your video, it should accurately express what your video is about.

A complementary title that supports your thumbnail should be under 70 characters, and similarly, reflect the content of your video. Together, a well created thumbnail and catchy title boosts the click-through rate of your video.

Study your analytics to see if people are watching your video or if they are clicking off your video within the first few seconds. If they are clicking away, it might be a signal to check your thumbnail and or title to make sure they are both engaging and accurate. Misleading viewers without delivering the content you promise creates a high bounce rate on your video which will adversely impact the algorithm.

2. Increase Watch Time by Giving Your Audience More of What they Love

You want to make sure that your viewers are watching and enjoying your content. Prioritize audience retention by studying your analytics and understanding what other videos your audience has watched. This can help you zero in on specific moments that retain your audience and those that deter them. It can also help you understand what broader or related topics your audience cares about.

To further increase watch time, direct your viewers to your other content. You can link to other videos on the end screen, create playlists or place links to them in your description. This creates a convenient way for viewers looking to binge-watch your content, thus increasing engagement across multiple videos on your channel.

While the exact make-up of YouTube’s algorithm is unknown, strong click rates and retention are key drivers for success on the platform. Keep focusing on your content and giving people more of what they love with these tips.

We hope you enjoyed this blog.

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