Bontle Modiselle’s #Bloodsisters dance takes centre stage at the 2023 Global Citizen Festival!

Procter & Gamble (P&G), a global leader in consumer-packaged goods, took center stage at the 11th edition of the Global Citizen Festival, a renowned international event during UN Week. This year’s festival, which was streamed globally, shining the spotlight on the company’s commitment to addressing period poverty and providing access to sanitary pads for underprivileged girls. South African actress and global activist Nomzamo Mbatha and Chantal Alison-Konteh, founder of Her Village and Always Period Hero, introduced the pivotal on-stage moment during the event.

P&G brought the Always #Bloodsisters movement and call to action to the global stage in Central Park, New York, amongst tens of thousands of concert goers and millions of viewers worldwide. The movement, which has gained global recognition, was choreographed and curated by Bontle Modiselle, the South African Always Keeping Girls in School ambassador.

Through the Always Keeping Girls in School initiatives, the organization has already empowered over 1 million girls through the donation of 50 million pads across Sub-Sahara Africa. These donations have empowered young girls with the necessary education to overcome the stigmasassociated with menstruation.

Bontle Modiselle also lent her voice at the festival alongside fellow activists Nomzamo Mbatha, Chris Rock, Charlize Theron, Katie Holmes, Patrice and precious Motsepe. Modiselle is a passionate advocate for helping the less fortunate, bringing awareness to the fact that 1 in 3 girls miss school as a result of their period.

“P&G South Africa believes that we are all global citizens responsible for making the world a better
place and the time to do so is right here, right now,” says Cassie Jaganyi, Communications Leader of P&G Sub-Sahara Africa. “We recognize the challenges, especially in a region with high poverty and we strive to play our part to effect positive change.”

P&G has partnered with other Global Citizen organizations, including World Vision and the UN Foundation, for the festival to address various pressing issues, including poverty and education. The United Nations’ Sustainable Development Goals (SDGs) aim to eradicate global poverty by 2030 as its first goal. Specifically, SDG Goal Five calls for gender equality within the same timeframe. “Participating in the Global Citizen Festival allows us to shed light on these urgent issues,” concludes Jaganyi.

About Blood Sister Campaign

Procter & Gamble (P&G) — home of Always sanitary products — launched its new campaign in South Africa Always #BloodSisters, working to break down the barriers to education caused by period poverty.

Watch the full P&G stage moment and check out the #BloodSisters movement