Johnnie Walker partners Tidal Rave to deliver unforgettable experiences for Ravers

Johnnie Walker, part of Guinness Ghana’s
portfolio and world-renowned Scotch whisky brand, has announced an exciting new
partnership with Tidal Rave, one of Africa’s largest and most popular beach
festivals. This collaboration promises to deliver an unforgettable experience
for ravers and whisky enthusiasts alike, blending premium drinks, music, and
entertainment.

This three-year
partnership marks Tidal Rave Festival’s first-ever multi-year brand
collaboration. Known for its vibrant energy, top-tier performances, and
unforgettable beachside experiences, Tidal Rave is set to reach new heights
with Johnnie Walker as a key partner. The iconic brand will enhance the
festival atmosphere, bringing its bold spirit and legendary “Keep Walking”
mantra to the celebration.

The partnership extends
beyond the festival itself, with both brands hosting a series of pre-event
activities designed to engage the Tidal Rave community. A standout event was
the Fireside Chat on Music and Content Creation, held on August 10, under the theme
“Becoming A Star.” The panel featured industry icons like Kojo Manuel, Dancegod
Lloyd, and Baba Saddiq.

Additionally, Johnnie
Walker will headline Tidal Rave’s Sunny Side Events—daytime gatherings designed
to bring the community together before the festival. These exclusive previews
will take place at prime locations, including Alora Beach Resort, Rehab Beach
Club, and Garage Lounge and Bar, featuring vibrant atmospheres with mixology
demonstrations and live entertainment.

One of the most exciting
elements of this three-year partnership is the creation of the Johnnie Walker
Flavor Code Experience, a dedicated zone at the festival that will immerse
Ravers in the brand’s world. This space will offer an elevated, interactive experience,
with premium seating, stylish decor, and unique activations to showcase Johnnie
Walker’s distinct flavors.

“We are thrilled to
partner with Johnnie Walker for the next three years,” said Awo Somuah, Event
Director of Tidal Rave Festival. “Their commitment to innovation and
exceptional consumer experiences aligns perfectly with our mission to create
unforgettable memories for Ravers.”

Nana Yaa Amoah-Owusu,
Marketing Manager, Spirits and RTDs at Guinness Ghana said: “We are thrilled to
partner with Tidal Rave to bring something truly unique to festival-goers.
Johnnie Walker has always stood for progress, boldness, and celebrating life’s
milestones, and this partnership allows us to connect with a community of
young, dynamic individuals who embody that same spirit.”

The Ghana edition of Tidal
Rave Festival will take place on Saturday, October 12 at La Palm Royal Beach
Hotel, marking the beginning of an exciting three-year journey with Johnnie
Walker at the helm of the festival’s premium experiences.