Kojo Junior: The Ghanaian Influencer bridging youth and cultures through content creation

“His vibe is easy to catch and his sense of humor is great,” says a fan.

Ever seen those humorous and relatable Twi voice-overs from Ghanaian influencer Kojo Junior? His content seamlessly bridges the gap between various segments of Ghanaian youth, where he combines entertainment, cultural insights, and culinary skills.

Kojo Junior, whose real name is Peter Kojo Appiadu, is known for his humorous and catchy Twi voiceovers from popular events. His brand appeals to the corporate world, leading to collaborations with top brands such as Vodafone, KFC, Maggi, Bolt, Indomie, Kivo, Star, GoTV, ALX Ghana, and others.

One of his standout events, the monthly “Kojo Junior and Friends” cookout, has garnered over 1.5 million views. Originally an intimate gathering where Kojo prepares and serves meals with friends, the event quickly went viral and has since evolved into a regular.
The event has featured numerous influencers and serves as a platform for celebrities to debut new projects,” Kojo notes. He has hosted guests like Kojo Cue, Gyakie, OliveTheBoy, and Dancegod Lloyd.

Reflecting on his journey, Kojo Junior said, “I never thought of becoming an influencer. It all began on Twitter during the lockdown. I was just posting voice notes about my life and began getting noticed, although I was still doing my 9-5 job. It all blew up with one of my videos where I visited a bank I didn’t even have an account with. I went to chill in their air conditioner, drank some water, recorded a video, and shared it. People loved it.”

@kojojuniorr

When asked why he chose to use his mother tongue, Kojo explains, “I wanted to be unique. I realized everyone was using English, but I’m from Kumasi and speak Twi very well. Besides, no one was doing voiceovers in Twi. I then recorded the first one and people loved it too.”

He continues, “It got to a point where anytime I stepped out, people would tell me how I made them happy and smile with my videos. Even if I was going through a rough patch in my life, my videos could still make people smile. That was when I decided to make content creation a part of me.”

“It took me a long time to find my direction. Initially, I was just creating videos, but later I wanted my content to tell my story and also resonate with people ,” Kojo reflects.

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