<![CDATA[Ghanaian clothing brand Koshie O. will be launching “The Koshie O. Woman” campaign as part of the Spring/Summer 2013 collection. The Koshie O. brand is based on the strength women have and this can be seen in the Koshie O. logo which is a silhouette of an African woman carrying a load on her head while carrying a baby on her back. This logo shows that women are able to tackle various tasks at once while being graceful.
For “The Koshie O Woman” campaign, female celebrities who embody what the brand stands for will co-design a few pieces for the Koshie O Spring/Summer 2013 collection. Fans will be able to follow the design process of these celebrities through various social media outlets and the pieces will be available for sale in Spring 2013.
The brand Koshie O. is the flag-bearer for a new concept in luxury that teams urban aesthetics with refined African craftsmanship in an absolutely contemporary project. The designer focuses on premium fabrics selected, processed and hand-sewn by Ghanaian dressmakers and artisans. A unique mix of style and cultural references. www.koshieo.com]]>
