People & Lifestyle
NFL Super Bowl commercial showcases Accra, Ghana’s bustling market
The NFL is set to spotlight its global initiatives in the upcoming 2024 Super Bowl commercial.
The teaser, revealed during Sunday’s AFC championship game on CBS, features star players Saquon Barkley, Justin Jefferson, and Cameron Jordan navigating the vibrant ‘Kantamanto’ market in Accra, Ghana. Directed by Andrew Dosunmu, the teaser, part of the “Born to Play” campaign, pays homage to the NFL’s international endeavors, emphasizing its commitment to developing local talent worldwide and expanding fan engagement.
This initiative aligns with the NFL’s broader strategy, including the Global Markets Program, which involves 21 teams across 14 international markets. The league’s 2024 Super Bowl commercial aims to showcase not only thrilling football moments but also the NFL’s dedication to fostering a global fan base.
Set to air after the Apple Music Halftime Show on Feb. 11, this commercial reflects the NFL’s ongoing efforts to drive fan growth beyond U.S. borders.