The Best Digital Marketing Consultant in Sydney

No matter what type of enterprise you run, having a competitive online presence is crucial in modern-day dealings. If you’ve been in business for decades, you might be familiar with more traditional types of marketing — newspaper ads, billboards, mailbox drops — but what’s your grasp of digital marketing? Digital marketing’s core purpose is about maximising your online presence, capturing leads and converting them into sales. A digital marketing consultant can lend expertise in this realm and really elevate your digital marketing strategy. So, what do digital marketing consultants actually do? Let’s take a look.

What exactly is digital marketing?
Digital marketing is a collection of tactics to boost your online presence and also increase leads and create conversions. It includes tactics such as email marketing campaigns like eDMs; processes for search engine optimisation (SEO), social media campaigns and posts; content marketing such as blogs; digital advertising such as banners and of course detailed research and ongoing analytics.

Digital marketing versus traditional marketing
Traditional marketing has incredible reach — you can get a message out to a broad range of people and build brand awareness. But you’re also at risk of people missing your huge marketing efforts. Did they even notice the billboard on the way to the airport? 

On the other hand, digital marketing is trackable and precise. One of the huge differences between digital marketing and traditional forms of mass marketing is that digital marketing is so targeted and measurable. With sophisticated platforms such as Google Ads and Facebook, digital marketing channels can drill down on your target market — where they live, and their interests. 

In Facebook ads alone, you can focus on a particular location, or a certain age, and only target those in that group who’ve purchased a certain product in the last month. It’s incredibly precise. The other advantage of digital marketing is you can do A/B testing and see what’s working and what’s not, and constantly adjust your approach. 

The role of a digital marketing consultant
So, what does a digital marketer’s day look like? A digital marketing consultant uses various digital platforms and channels to advertise or market a product or service. They are usually experts at everything from digital strategy to data analytics, and finding opportunities to increase customer engagement through various digital marketing techniques. Blurn, a Sydney-based digital marketing consultant, pride itself on getting results through customised digital solutions. They’ve been in the game for more than 15 years and helped hundreds of brands across the globe, including Domain, Revel and Fairfax.

7 Tasks a Digital Marketing Consultant Can Do For You

• Perform digital marketing demographic research
• Create a comprehensive digital marketing strategy
• Build a social media campaign
• Design an SEO strategy
• Monitor analytics of all digital channels
• Design eye-catching digital banners 
• Build landing pages to capture leads and drive conversion.

Read More about Blurn, a top-tier Sydney-based digital marketing consultant.

Call Us: +61 (0) 2 8005 8005

Email Us: info@blurn.com 

Visit Us: Level 15, Unit 1504, 50 Murray St, Sydney, NSW 2000, Australia.