THE RECENT INTERNET BLACKOUT AFFECTED MY STREAMS – KiDi

Multiple award-winning Ghanaian artiste, Dennis Nana Dwamena, well-recognized by the stage name KiDi recently expressed frustration over the recent internet blackout in the country, highlighting its adverse impact on his streaming numbers and online engagement. 

The blackout, which occurred due to undersea fibre optic cable damage, disrupted internet services across the country, affecting businesses, communication, and entertainment sectors.

The renowned crooner, who is known for his chart-topping hits and vibrant online presence, relies heavily on digital platforms to connect with his fans and promote his music. 

In an exclusive interview on Hit FM, the ‘Thunder’ hitmaker revealed that the internet outage significantly hampered his ability to engage with his audience and promote his latest releases. Streaming platforms play a crucial role in the modern music industry, providing artists with a platform to reach a global audience and generate revenue.

He detailed that he was astonished by the events of March 14, which sent Ghana into an abrupt and unplanned internet blackout, since most people’s everyday activities depended on having access to the internet.

“I didn’t know how much of our lives were controlled by the internet. Everything was at a standstill,” he said.

He clarified that because many were unable to access streaming sites, the three-day blackout had an impact on his music streams.

“It did (impact my streams). I mean, if you don’t have electricity and you don’t have the internet to even pay your light bill, you need the basics first. But we’re happy that the internet is coming back small,” he said.

KiDi went on to say that he could not picture a future without the internet and acknowledged its influence on people’s daily life.

“It’s crazy because a lot of the work we do now is influenced by the internet. If that ever happens, it will be serious. I can’t even imagine it because we have to go back to the old days when we wrote letters and rode horses,” he said.