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WolfPack Women Of Worth (WOW) Campaign celebrates fashion designer, Aisha Obuobi

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<![CDATA[Aisha Ayensu (nee Obuobi), the the award-winning fashion designer behind the Christie Brown fashion brand, is being celebrated under the Women Of Worth (WOW) Campaign by The WolfPack Group.  From dressing up her dolls with the shreds of African print she found at her grandmothers workplace, Aisha Obuobi now dresses up the likes of Alicia Keys & Michelle Williams on and off the runway with her award winning label/brand Christie Brown. Still in her twenties, Aisha is another fine example of a passionate young lady who never lost sight of her goals and her hard work has undoubtedly put Ghana on the fashion map. Her work has grazed catwalks all over the world whiles magazines such as The UK Times, Glamour, Vogue Italia, Forbes Afrique and New African Woman to name a few have recognized and applauded her work. Her brand (Christie Brown) also has a self-titled feature on CNN’s Inside Africa. It is Aisha’s mission to give a piece of Africa to the world through her fashion; to build a fashion brand that represents the audacity of Africa, a continent rising, a people with immense zeal, a people with immense passion.   She has become a key player in the industry and with her level of ambition Ghana can continue to expect great things from her. The Wolfpack Women Of Worth (WOW) Campaign is a yearly campaign to applaud, promote and celebrate 10 young pioneering Ghanaian women for their passionate work and the contribution they have made to inspire the younger generation of women. Every year a different batch of 10 “WolfPack Women Of  Worth (WOW)” will be chosen to headline the campaign.

With this campaign WolfPack aims to enhance the aspirations and the pride of young African women by artistically exhibiting successful young innovators, in a series of images with inspirational quotes from each personality. The main aim of this campaign is to inspire up and coming young women across the country and Africa to break the status quo, which tends to be the general saying “it’s a man’s world”.  The campaign will be broken down into two 6 month segments.
The focus for the first six months will be on above the line marketing which will include media, print, TV, billboards, radio and various social media platforms (facebook, twitter, instagram etc). The second segment will focus on events such as award shows, banquets and a school tour. The school tour will entail seminars, with our WOW ladies giving motivational speeches to female students in various schools as well as more intimate sessions with those students that have aspirations of entering the same industries as our WOW.
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