YouTube is what is feeding filmmakers now – Ruth Kadiri

Well-known Nollywood actress and movie producer, Ruth Kadiri has detailed reasons for uploading her movies on YouTube.

According to Ruth, she began uploading her films on YouTube as she sought a platform where she could freely express herself and tell her stories. She recalled how she was discouraged while starting out but decided to give it a try.

She made this known during a recent interview with BBC pidgin.

“I have been a producer for a long time but there are too many rules and regulations during production. So I called my team and told them that I want an opportunity to express myself. For instance, if I see something online I want to learn it and after learning, I want to upload it somewhere.

“When I traveled to give birth, I was bored and started watching a lot of musical videos and noticed that some people put their films on YouTube. I told myself that I’ll come back to try it. Some people discouraged me and told me that there is no money in it. But because I needed a platform to express myself and tell my stories, I decided to try it. I told my team that we should shoot and if the film is not good enough, we will learn and use it as a learning process,” she said.

The renwoned thespian also stated that she is not bothered about competition in the YouTube space, emphasizing on the abundant opportunities available on the platform.

“Personally I don’t worry about competition and I feel like as filmmakers, we are at the fore front and we hustle. If you remove YouTube from the industry, apart from filmmakers and content creators, people will go hungry.

“YouTube is an opportunity for a lot of filmmakers to make money and that’s what is happening now. Because YouTube is what is feeding people now,” she said.