Buzz
Olivetheboy signs with Sony Music’s Columbia Records
Ghanaian Afrobeats singer Olivetheboy has inked a lucrative new deal with Sony’s Columbia Records through subsidiary, Bu Vision Ent. He joins an impressive list of African icons to have signed to Sony Music, including D’Banj, Davido, Wizkid, and the decorated legend Angelique Kidjo.
Led by Bu Vision founder and Columbia’s Executive Vice President Bu Thiam, with Olivetheboy’s management, Loop Music/FulLCircL Management Ltd, the monumental partnership was signed over the weekend but will be made official during a special unveiling event for the rising star on Friday, August 24, 2023.
Olivetheboy first came to the attention of Sony/Columbia Records through Bu Vision in May 2023 following the release of his international hit single, Goodsin. The song was deemed the most streamed Ghanaian single of 2023, earning the young virtuoso recognition as Ghana’s hottest artiste of 2023 so far, according to a midyear report by Chartmetrics.
Columbia EVP Bu Thiam personally flew down to Ghana in June, before finally sealing the game-changing deal last weekend after three months of talks.
And now, Bu Vision will oversee the crooner’s A&R while all licensing, promotion and distribution of creative works will be managed by Sony/Columbia Records. The partnership suggests that Loop Music/FulLCircL Management Ltd will likely retain ownership of his recordings, as has been done to date.
Olivetheboy’s deal with Sony/Columbia, the second major music label in the world, is truly revolutionary. It is only the second time the label has poached from the Ghanaian market, having first signed Gyakie in 2021. Apart from cementing Olivetheboy as one of Africa’s foremost talents, the feat continues Ghana’s rapid upward trajectory on the global music map.
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Buzz
Musician Edem, VRMG Announce Exclusive Release Partnership with Audiomack for New EP “ACTIVADO” on 4th JUNE
Versatile Ghanaian musician Edem Gogetem and VRMG are thrilled to announce an exclusive release partnership with Audiomack for their new extended play (EP) titled “ACTIVADO” which comes out on the 4th of June.
This partnership marks a significant milestone for both Edem and VRMG as they continue to expand their reach and provide fans with more access to their music.
Edem Gogetem, known for his dynamic style and captivating performances, expressed his excitement about the collaboration with Audiomack.
“I am incredibly excited about this partnership with Audiomack. It means that all my fans will get access to more of my music and the amazing work coming from VRMG. Audiomack is a fantastic platform that aligns with our vision of reaching music lovers worldwide.”
The partnership will see the release of four new singles from VRMG. These releases include works from Edem himself as well as from reality superstar and new signee of VRMG, Byno Ayoni. This collaboration is set to bring a fresh wave of music to the fans, enhancing the presence of VRMG in the global music scene.
Edem Gogetem is calling on all his dedicated fans, affectionately known as Gogetters, to support this exciting venture.
“Gogetters, this is a big moment for us! I need you all to go out there, download Audiomack, follow me, Edem Gogetem, and get ready for a whole lot of new music. Let’s make this partnership a success and show the world the power of our music.”
The “ACTIVADO” EP will be available exclusively on Audiomack on June 4th, providing fans with an immersive and unique listening experience. Stay tuned for the release dates and more exciting updates from Edem and VRMG.
Ahead of the release, listen to the first single off the VRMG X Edem X Byno Ayoni EP titled Stand Firm exclusively on Audiomack below:
https://audiomack.com/iamedem/song/stand-firm?share-user-id=702395
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TGMA 2024: My song ‘Truth’ is the best written song in the Songwriter of the Year category – DSL
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