ENRICH in Africa Center and Incomedia Partner to Empower African Entrepreneurs with Easy Website Creation Tools

ENRICH in Africa Center (EiA-C) is proud to announce its new  partnership with Incomedia, an innovative Italian software company specialising in web development solutions. This collaboration will provide user-friendly, cost-effective website-building tools to African entrepreneurs, enabling them to create professional websites and online shops that can compete in both local and global markets. This partnership is poised to bridge the digital divide and help African entrepreneurs enhance their brand positioning for expanded market reach.

A Shared Vision of Technological Innovation

Founded in 1998 by brothers Federico and Stefano Ranfagni, Incomedia is rooted in the belief that technology should exist to serve people. This principle has driven the company’s mission to develop accessible and powerful digital solutions that democratise technology. At the core of Incomedia’s offering is WebSite X5, a versatile and easy-to-use website builder that allows anyone, regardless of technical expertise, to create a professional online presence in just five simple steps.

With over 1.9 million users in 120 countries and in 21 languages, WebSite X5 has become a trusted tool for entrepreneurs and SMMEs globally, helping them embrace digitalisation and harness the power of e-commerce to grow their businesses.The software has been instrumental in enhancing the digital inclusion of businesses that lack coding experience, offering a straightforward solution for website creation, blog development, and launching e-commerce shops.WebSite X5 will equip African startups, small businesses, and entrepreneurs with the capability to create professional websites, establish online stores, and increase their visibility.

“Incomedia has always sought to make technology accessible to everyone, regardless of technical expertise. Through our partnership with ENRICH in Africa Center, we are thrilled to support African innovators in their journey towards digital transformation,” said Federico Ranfagni, CEO of Incomedia.

Enriching Africa’s Digital Future

At the heart of this collaboration is the shared goal of fostering digital inclusion and empowering Africa’s entrepreneurial ecosystem. ENRICH in Africa Center and Incomedia will work together to provide subsidized access to WebSite X5, making it affordable for African entrepreneurs and enabling them to create websites and online businesses at a fraction of the usual cost.

“At ENRICH in Africa Center, we are always focused on providing African entrepreneurs with the tools and resources they need to succeed. This partnership with Incomedia opens up new opportunities for African businesses to expand their digital footprint and reach global audiences,” said Zandile Ntuli, EiA-C’s Center Manager.

Looking Ahead: Strengthening EU-Africa Innovation Linkages

This partnership will play a significant role in advancing the AU-EU Innovation Agenda, which emphasises digitalisation and innovation as key drivers of Africa’s socio-economic growth.The benefits of affordable website creation tools will extend to EiA-C’s portfolio of startups, allowing them to enhance their digital presence, enter new markets, and access global opportunities.

Through the Champions Network, EiA-C’s community of incubators, accelerators, and innovation hubs, the partnership aims to help 1,000 African startups and small businesses establish a professional online presence within the first year. These efforts are expected to unlock further opportunities for technology-driven growth in key sectors across Africa.