Which is the fastest growing Ghanaian sports betting market?

<![CDATA[Even the most casual observer cannot have failed to notice the sports betting boom that Ghana has experienced in recent years. Across the continent, many of the big-name European based sportsbook companies have been setting up local services – and Ghana has attracted more interest than most thanks to having a sports crazy population willing and able to use online betting apps. With dozens of sports betting sites now available in Ghana competition for customers is extremely high – which is great news for the punter who can take advantage of very generous sign-up and loyalty bonuses. But which company is the biggest and fastest growing? Let’s take a look at the two largest players. Betway Sports Betway Ghana online sports betting has taken the market by storm since launching their Ghana specific app back in 2016. Acknowledged even by their rivals as the best in the business when it comes to setting up their service in new territories, they offer a superb app that is identical to that which has been enjoyed for years in European markets. Free to use/download and offering a staggering range of sports to bet on, football is the focus and Ghanaian fans can follow and bet upon matches from around the world ‘in-play’. What also sets Betway apart from the rest is the effort they put into marketing their company within the local market. For example, while many other companies remain very Euro-centric with little but passing regard for domestic African competitions, Betway encourages their client base to take interest in the local leagues as well as the top European nations. They have launched plenty of sponsorship and development schemes to improve the infrastructure of the Ghanaian football scene, even going as far as to launch a nationwide ‘search for a star’ competition offering European trials with Betway affiliates to the winner. When it comes to the overall quality of the betting app and the positive impact that Betway has so far exerted over Ghanaian football, it is easy to see why they are regarded as one of the biggest betting companies with arguably the fastest growing market share. The only downside is that at time of writing Betway Ghana only accepts currency transfer via the likes of Airtel or Tigo in USD. This slight inconvenience doesn’t seem to be putting off many Ghanaian sports fans so for though! 1XBET If Betway represents the clean-cut, upfront and professional side of online sports betting then 1XBET offer a rather more controversial side of the business. Despite being registered and regulated by Cyprus, they have attracted a lot of criticism from customers around the world who claim that they are shy to pay out, change odds at will and basically aren’t very pleasant to deal with. So why has it become one of the most popular and fastest growing Ghanaian betting sites? While the critics are very vocal the fact remains that they are very much in a minority. 1XBET may not have much of a profile in Western Europe but is very popular in other markets, and offers an enormous range of sports to bet upon. As ever, football is king with a staggering range of bets and markets on offer, but perhaps their extremely generous sign-up bonuses are the key to why so many Ghanaians have opened accounts. Regardless of how much anyone chooses to deposit when opening their account, they will match it with a welcoming bonus of 100% even if depositing just $1 (also the size of their minimum bet). Don’t think that this is ‘free money’ – as with 99% of sign up bonuses there are strict wagering requirements to unlock these funds – but this is standard across the industry. They also offer a wide range of member bonuses across their sports network, even including the brand new world of e-sports. Deposits can be conducted straight from Ghanaian bank account and in local currency which they can convert on the site. Which Site Is Best & Most Likely To Become #1? Let’s face the facts – both Betway and 1XBET are in the game to make money, and it easy to see why many Ghanian sports fans may well have betting accounts with both of these operators. Betway is certainly the more polished and ‘expert’ bookie which offers a superior user experience in terms of both betting and customer service. However, 1XBET offers superior perks for new and loyal customers who can match the betting requirements. If we’re taking a punt and looking into a crystal ball we’d expect Betway to eventually establish itself as most sports fans go-to choice for regular betting, however 1XBET do play a close game and if they continue to market themselves well via their promotional efforts then it could be very close to call which will lead the way in a couple of years]]>