GTP rebrands to a premium brand, set to train over 5,000 Ghanaian tailors

Ghana’s first indigenous textile brand, GTP, has announced that it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer.

The announcement was made at the official unveiling of the new GTP Brand and its tagline from “Timeless” to “Life. styled.” at the GTP’s factory premises in Tema on Monday, August 8.

She said:  “As a group, we are very excited about the business outlook after the repositioning as it will give us the opportunity to do more for our loyal customers. We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready-to-wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.”

“Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added.

After the ceremony, Miss Doro spoke to the media and emphasized GTP’s efforts to support the growth of Ghana’s textile and apparel industry.

She stated: “We want to sustain our growth and become innovative and always come up with new designs to redefine our business. We are also going to provide support for about 5,000 Ghanaian tailors in about 5 to 6 years to come.”

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The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments by focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors, and waste management programs.

Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life”, we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class, and exclusivity, which are attributes that premium people are passionate about.”

GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched onto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.

Watch highlights from the relaunch fashion show below.