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GTP rebrands to a premium brand, set to train over 5,000 Ghanaian tailors
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Ghana’s first indigenous textile brand, GTP, has announced that it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer.
The announcement was made at the official unveiling of the new GTP Brand and its tagline from “Timeless” to “Life. styled.” at the GTP’s factory premises in Tema on Monday, August 8.
She said: “As a group, we are very excited about the business outlook after the repositioning as it will give us the opportunity to do more for our loyal customers. We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready-to-wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.”
“Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added.
After the ceremony, Miss Doro spoke to the media and emphasized GTP’s efforts to support the growth of Ghana’s textile and apparel industry.
She stated: “We want to sustain our growth and become innovative and always come up with new designs to redefine our business. We are also going to provide support for about 5,000 Ghanaian tailors in about 5 to 6 years to come.”
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The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments by focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors, and waste management programs.
Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life”, we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class, and exclusivity, which are attributes that premium people are passionate about.”
GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched onto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.
Watch highlights from the relaunch fashion show below.
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Kofi Asamoah selected for professional exchange program managed through the US Department of State
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Ghanaian award-winning filmmaker and Creative Director, Kofi Asamoah, has been nominated and selected by the U.S. Embassy in Accra to participate in a professional exchange program managed through the US Department of State in partnership with Meridian International Center and UNESCO.
The fully funded program entitled, “Intellectual Property Best Practices for Creative Entrepreneurs and Policy Makers”, takes 8 individuals from Kenya, Nigeria, Ghana and Côte d’Ivoire to the United States for a two-week program, June 22 to July 3, 2024. The program will travel to DC, Atlanta and LA focusing on meeting with experts in the creative industry, specifically film and music, as well as have a dedicated focus on copyright law and application.
The Department of State has outlined the following specific objectives for the project:
• Exchange best practices with U.S. policymakers, at the state and local levels, to improve the operating environment, drive employment growth, and attract global investment into their local creative markets;
• Examine the creative industries’ infrastructure and business ecosystem; with input from IP experts, film and recording studios, industry associations, and other thought leaders; and
• Gain exposure to key business tools used by members of the creative economy to scale work globally.
Kofi Asamoah, who is also CEO of Kofas Media, describes the opportunity as ‘ golden ‘. In a Facebook post, he thanked The US Embassy in Accra and The US department of state for recognizing the need to impact the local Creative ecosystem.
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Tribute Night held in honour of Mr.Ibu ahead of Final Funeral Rites
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A touching tribute event was organized on Wednesday, June 26, 2024 in Enugu State to honor the late Nollywood legend, John Okafor, fondly known as Mr. Ibu. (more…)
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Apple Music Releases Country Covers of Beyoncé’s Songs by Black Emerging Artists
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Ghanaians turn to me for love songs – Dr Cryme
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Ghanaian artist Dr. Cryme recently appeared on Ameyaw TV’s One-on-One with VJ Scaro to discuss his musical journey and his latest single. (more…)
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I’m done with NDC’s campaign songs for December election – Nacee
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Ghanaian gospel singer and songwriter, Nana Osei, professionally known as Nacee has disclosed that he has completed composing and submitting a campaign song for the opposition National Democratic Congress (NDC) in preparation for the upcoming December general election.
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