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Keche says Ghana’s music industry is unattractive to investors
Music duo, Keche has said that the Ghanaian music industry lacks investors because musicians have over the years not treated music as a business.
The music duo in a Twitter chat stated that most Ghanaian artistes cannot prove to investors the return on their investment hence investors always shy away from investing in the music industry.
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” Well we think because we’ve not been able to treat the music as business. We’re not able to convince investors on ROI”. the ‘alugutugui’ hitmakers said.
Keche signed a GHC2.5 m record deal with Golden Empire Legacy in April this year. the 2-year contract comes with a fully furnished 3-bedroom apartment and two Hyundai Elantra saloon cars.