Nigerian heartthrob and latest R&B/Soul hot-shot Jasën Blu takes his presence in the Nigerian/African music-sphere a whole big notch higher with the Valentine’s Day release of “Already”, his sultry new record which vividly depicts the antics of a super-confident male voicing his intimate advances to an apparently single, independent but seemingly lonely woman. Known to be a prolific and explicit storyteller on wax, as could be judged from his previous indie releases, “L.A.S.G.I.D.I.”, “Song About You”, or perhaps even more importantly, the super short-and-sweet album teaser “The Prelude”, Jasën Blu sonically paints over an all-familiar, easily relatable situation with a new type of raw but subtly controlled emotion, with an alarming simplicity in both lyrics and delivery. Written, produced, arranged and performed by Jasën Blu himself for his production company Mental MagiQ (per ’90s/2000s R. Kelly style), “Already” is a sweetly dark-tinted, ambient and semi-filtered composition seated neatly on a hybrid framework of native African percussions, new wave custom Trap drums, breezy synth pads, soft piano, and a backdrop of harmonized Yoruba, Pidgin English, Croatian and Indian flavored vocals. Jasën Blu comes through delivering his message in a flawless lingual mix of Yoruba, Pidgin English and English with precisely primed vocals brimming with confidence and a solid but still laidback sensuality which will definitely make him not just a bold voice for the single fella trying to get that lady, but all the more a popular choice with ladies of all class.
