Price Releases New Single & Music Video “Curtis” Featuring Big K.R.I.T.

Today After posting up millions of streams independently and receiving acclaim from Billboard, Rap Radar, HotNewHipHop, and more, PRICE shares a new single and music video entitled “Curtis” [feat. Big K.R.I.T.] today via CLRD Entertainment/Motown Records. Listen to “Curtis”—HERE. Watch the music video for “Curtis”

Uplifted by simmering horns and a groove-laden beat, PRICE shows out with an instantly chantable chorus, “Looking like Curtis Mayfield on the block,” between funky bars rife with quotable lyrics. In the visual, he channels classic seventies style with his cinematic fashion on point. Meanwhile, he busts a move outside by a traffic signal and paces around an empty field before Big K.R.I.T. makes a downright royal cameo with booming soulful rhymes and no shortage of his own swagger.

It continues a prolific year for PRICE. Billboard praised his independent project F.O.E.S. as “compelling,” and Rap Radar dubbed it “introspective and powerful.” Meanwhile, HotNewHipHop urged “it’s hard not to believe the talented rapper.”  It boasted highlights such as “Rank” [feat. Bino Rideaux], “Issue” [feat. Vince Staples], and “Selfish” [feat. Bas & Wyclef Jean], which racked up over 1.2 million Spotify streams.

Speaking to his business acumen as an entrepreneur, he linked up his company for CLRD Entertainment with Motown to release this music. He continues to make more business moves too!

“Curtis” just paves the way for more music to come from PRICE soon. Get ready!

PRICE has left an imprint on the culture from nearly every angle. Behind-the-scenes, he co-wrote and produced for, including Wyclef Jean, Travis Scott, Lil Wayne, Mariah Carey, Brandy, Kanye West, Hit-Boy, Ty Dolla $ign, Rick Ross, T.I., and many more. In 2020, he stepped back into the spotlight solo with CLRD. However, he captured widespread acclaim with the 2021 follow-up F.O.E.S., garnering praise from Billboard and piling up millions of streams. Joining forces with Motown now, he kicks off what promises to be his biggest chapter yet with “Curtis” [feat. Big K.R.I.T.].