Soulja Boy Teams Up With Sprayground To Take Us On An Underground Fashion Journey

Grammy-award nominee Soulja Boy is going to have his millions of fans riding high for his upcoming collaboration with the renowned fashion brand Sprayground. The highly-coveted capsule collection is an amalgamation of Soulja Boy’s legacy in the realms of music, culture and fashion that have only elevated the rapper’s reverence over the past two decades. Transcending any form rules, the NYC born label adds its recognizable streetwear flare into this collaboration to continue its explosive growth as the world’s most innovative travel-fashion brand. 

Sprayground’s founder and Chief Creative Director David BenDavid (DBD) brings a high dose of fashion disruption with a collaboration that combines Sprayground’s reputation for pushing boundaries of design while taking Soulja Boy’s fashion and music legacy to a whole new level. Determined to create a collection that celebrated the rapper’s legacy, DBD used Soulja Boy’s personal style and turned it into reimagined and modern pieces that complement Sprayground’s iconic stud designs with a modern ode to Soulja Boy’s artistry in the form of two backpacks, a limited edition teddy-bear backpack that Sprayground has become known for over the past few years and a jewelry case. To continue bringing new excitement into this collaboration, Sprayground created an animation-packed video that features Soulja Boy proudly showcasing the epic collection with a far-from-ordinary twist that Sprayground is known for.

The exclusive pieces are accented by Soulja Boy’s highly-recognizable on-brand elements and details that give fans a touch of heaven with his most up-close-and-personal fashion collaboration to date. The collection stays true to the brand’s signature aesthetics, featuring a comic-book style backpack and a carefully graffiti-inflected backpack for added oomph, a teddy-bear backpack carries a Soulja Boy inspired look that hits the heel to round out the co-branding, and a one-of-a-kind jewelry box that doesn’t sacrifice accessibility or looks. 

To celebrate the launch of the collaboration, rap sensation Soulja Boy and Sprayground’s founder David BenDavid will be hosting an in-person signing on December 15th at Shoe Palace in the Fairfax District of Los Angeles. 

Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 10 years ago. Sprayground founder, David BenDavid (DBD),

had high hopes to create a brand that he felt represented his childhood and upbringing. Exposed to streetwear, art and a variety of cultures from a young age, DBD took all this inspiration and turned it into creativity that is now admired worldwide. 

The Soulja Boy collection will be available online at www.sprayground.com and exclusive boutiques nationwide on December 15th, 2022.