<![CDATA[The Nigerian entertainment scene received another boost following the announcement of a
partnership between TRACE Urban TV and Industry Nite™. The entertainment platforms joined forces
in February to bring premium experiences to Hip Hop, R&B and Afro Pop enthusiasts via the popular
weekly event and leading TV channel.
“This development further cements Nigeria’s role as a globally influential force as it
relates to every form of youth expression; in music, style, socializing and creativity.”
said, Mr. Sam Onyemelukwe, the Managing Director of Entertainment Management
Company, the exclusive licensee for TRACE in Anglophone East and West Africa.
“I just love it,” said Matthew Ohio, CEO, El Carnaval and also the creative force and
executive producer of Industry Nite. “The collaboration of our red hot weekly events
and the best music TV channel delivers a massive boost to Industry Nite’s potential
to reach music devotees. Fledgling artists are already eager for a chance to showcase
their skills on stage; but now, their performances may also appear on TRACE TV. You
can imagine the international exposure and global push they stand to gain. For
ardent musical devotees of Hip Hop, R&B and Afro Pop; this also a welcome
development; as there’s a larger pool of artistes and music genres to pick from.
The Maiden edition of Industry Nite with TRACE held in February at the African Bar in Oriental Hotel,
Now in its 5th edition, this joint effort has since been building a buzz and is one of the most popular
and respected events in the country. Since the beginning the partnership has presented MI and Loopy
Records, Rayce, Ikechukwu and many more.
TRACE films and airs the weekly party in 2-3 minute long “Sneak Peek” Insider Clips which air on
TRACE Urban (channel 325) on DSTV. A 30 minute show will broadcast on TRACE’s free to air blocks
on Galaxy TV, NTA 2 and soon to come on a TRACE “block” on the RealStars channel on Startimes.
The TV shows give viewers a VIP experience view into what, until now, was only accessible to 300
lucky people every week.
Now in its third year, Industry Nite has built a massive base and even bigger reputation for attendees
and creative types alike; artistes come from across Africa for the chance to perform. Industry Nite has
been baptized by almost every major Nigerian artist including M.I., 2 Face, eLDee, Lynxx, Ikechukwu,
Muna, Wizkid, Banky and Asa. Leading African acts, Les Nubians and Becca made a point of throwing
down at Industry Nite when visiting Nigeria. Don Jazzy, Jesse Jagz and public personas, Olisa Adibua
and Yvonne Vixen are among the faces you will likely see in the crowd.
“This collaboration enables us to share the industry scene buzz with music lovers
across Africa. We are proud to receive this stamp of credibility from a leading global
media brand, like TRACE. We have built a solid brand over the last 3 years and enjoy a
loyal fan base of artists, managers, etc. The “I-Niters” are like family; we share a
passion for creativity and expression. We are living proof that the youth of Nigeria
can create something great. Our industry is not only viable but a source of economic
growth, employment and empowerment. We want our young country people to know
that you can build a career doing what you love.”
– Matthew Ohio, Exec Producer Industry Nite
Industry Nite is a main stay of the music scene in Lagos and is known across Africa as the epicentre
of the Lagos music scene, the most vibrant and successful entertainment city on the continent. It is
the most sought after regular live music performance platform for the biggest stars and up and
coming artists alike. TRACE Urban is the leading music TV channel in Africa boasting ratings
dominance across Anglophone and Francophone Africa.]]>