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Strategy To Launch a New Product Online that will provide Positive ROI

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In order to increase the percentage of return on investment, you must consider how and where you invest your resources. The idea is to use the budget very well to increase the chances of recovering the investment made. Before choosing E commerce marketing agency, pay attention to these strategies:

  1. Identify your objectives correctly before starting your campaign

Many companies do not measure the ROI of their campaigns because they do not set clear objectives. You must set long-term goals that can be met by achieving small goals like “increase conversions.” They must be SMART objectives:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Limited in time

An example of a SMART objective to start your campaign can be “Convert 25% of prospects into customers within 6 months”. Of course, both the target percentage and the estimated time should be carefully calculated and consistent with the main objective of your digital marketing strategy.

  1. Choose KPIs that relate to your goals

To know if you approach your goals you must consider a series of metrics related to each of them. For example, if one of your goals is to increase your conversions by 25%, the sales level will be one of your most important KPIs, which will allow you to measure the conversion rate. The key performance indicators (KPI) are the ones that will help you know whether or not you are approaching your goals. The measurements will tell you if you should execute improvements in the middle of your strategy that correct any deviation.

  1. Focus your efforts towards the right audience

When starting an advertising campaign on social media platforms, companies generally want to reach their entire target audience through the same ad. However, you should know that this is not possible, because although a group of people meets the demographic characteristics of your target, you are probably not analyzing their context.

Within your target audience there are different types of preferences, aspirations and needs, in addition to being at different points in the purchase process. That is why you must diversify your ads for each audience you want to reach. It sounds complicated but it is increasingly easier to collect and analyze this type of information about your contacts. Through these tools you can build subcategories within your target that allow you to more and more personalize your campaigns such as:

Potential Prospects

New clients

Regular customers

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Customers who have not made any purchases in months

  1. Perform tests to identify the strategies with the best results

Having a defined budget to invest in marketing, it is normal that you want to have all the numbers first before making any effort. Testing can help you to discover new perspectives that you had not considered improving it. It is an excellent way to detail which elements may be affecting or strengthening your marketing strategy in order to correct or support them.

Simple tests can be to change the font style of your website, its colours, the feed of your social networks and the location of your contact information. Although they seem small details they can give you clues about what may or may not work in your strategy. In this way you can identify at what stage it generated more conversions and decides to change it or keep it as it was.

  1. Maintain an attitude of constant improvement

Although it seems that your ROI has reached a desired percentage and you are ready to carry out your campaign, do not lose the willingness to apply improvements. If you must adjust your strategy do not be afraid to do so. Data and measurements will be your guide to grow your brand.

Paying attention to them will allow you to determine new trends and areas that you can develop further.  In addition, you must calculate how your campaign changes on each platform and customize it according to the user. For example, the strategy you use for mobile devices should be focused on those who use it the most, that is, young people. The same applies to promotional campaigns in person, by phone, email, etc.

 

 

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Hayati Vape Series: Unveiling the Pro Ultra 15000, Pro Max 4000, and Remix 2400 Models | Vape Online Store

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The vaping landscape is evolving with an array of devices designed to cater to diverse user preferences, and among the many contenders, the Hayati brand has established a notable presence. The Hayati Vape line includes a variety of products, such as the Hayati Pro Ultra 15000, the Hayati Pro Max 4000, and the Hayati Remix 2400. The Hayati Pro Ultra 15000, known for its high puff count, incorporates innovative double e-liquid tank technology, satisfying the needs of users who value longevity and convenience.

 

In addition to the impressive capacity, the Hayati Pro Ultra 15000 characterizes versatility through a broad spectrum of over 30 flavors, catering to a wide range of taste preferences. Smaller devices in the lineup, such as the Hayati Pro Max 4000 and the Hayati Remix 2400, provide users with more compact options while still delivering a quality experience. These devices demonstrate the brand’s commitment to meeting the diverse requirements of its user base, from those seeking extended vape sessions to those favoring portability and flavor variety.

 

Key Takeaways

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Hayati offers a range of disposable vape products catering to different user needs.

The Hayati Pro Ultra 15000 is notable for its high puff count and flavor variety.

Smaller devices like the Hayati Pro Max 4000 and Hayati Remix 2400 offer portability and convenience.

Overview of Hayati Vape Products

Hayati Vape has established a diverse lineup of disposable vape products, catering to a broad spectrum of preferences and vape experiences. Their offerings include the high-capacity Pro Ultra Series, the conveniently sized 4000 products, and the Remix Series, designed for portability and flavor variety.

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Hayati Pro Ultra Series

The Hayati Pro Ultra Series stands out for its high puff count and advanced technological features. The Hayati Pro Ultra 15000 offers an impressive 15000 puffs per device with a rechargeable 550mAh battery. It is known for its double E-liquid tank system, providing an extensive range of over 30 flavors. Some devices in this series come with a visual display panel allowing users to easily monitor their vape usage.

 

Hayati 4000 Products

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Hayati 4000 represents a more compact product range in comparison to the Ultra Series, featuring a smaller form factor while still delivering a satisfactory number of puffs. The Hayati Pro Max 4000 and similar variants include a prefilled 10ml e-liquid capacity and maintain the quality vaping experience Hayati is known for.

 

Hayati Remix Series

The Hayati Remix Series is designed with portability in mind. Devices like the Hayati Remix 2400 are smaller and more discreet, geared towards vapers who prioritize ease of use and flavor experimentation. With a puff count of 2,400, these devices offer an enjoyable vaping experience for those on-the-go.

 

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Detailed Analysis

In this section, we provide a comprehensive examination of the key features, comparative aspects, technical specifications, and the variety of options across various Hayati vaping devices.

 

Hayati Pro Ultra 15000 Features

The Hayati Pro Ultra 15000 distinguishes itself with a high-capacity 550mAh rechargeable battery and a unique double E-liquid tank. Users can enjoy an impressive up to 15000 puffs from this device, which also boasts a visual display for monitoring and control.

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Battery: 550mAh (Rechargeable)

Capacity: Up to 15000 puffs

E-liquid Volume: Dual 12ml tanks

Display: Visual monitoring panel

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Hayati Pro Max 4000 Comparison

When comparing the Crystal Pro Max 4000 to its 15000-puff counterpart, one observes a reduced puff count yet it maintains-user friendly features. Marketed as a more accessible option, it serves well for those seeking a compact and efficient device.

 

Puff Capacity: Lower than Hayati Pro Ultra 15000

Market Position: Accessible for casual use

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Hayati Remix 2400 Specifications

The Hayati Remix 2400 is tailored for portability and convenience, with a spec sheet focused on delivering a satisfactory vaping experience for individuals on the move. It maintains a balance between functionality and size.

 

Portability: Compact design

Usage: Ideal for on-the-go users

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Hayati Pro Max 10ml Options

Offering various e-liquid options, the Hayati Pro Max 10ml caters to a broad palette with its diverse flavor profiles. Users have the flexibility to choose from a multitude of tastes, which enhances the overall vaping experience.

 

E-liquid Variety: Wide range of flavors

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Customization: Multiple flavor profiles available



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Several uprooted trees cause damage to properties in parts of Accra after downpour

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Rains on Monday, May 6, 2024, which lasted several hours, brought more worry than relief to the city of Accra, with several uprooted trees blocking roads, and destroying people’s cars.

The heavy rains this morning resulted in flooding of roads and houses with the uprooting of trees in areas such as Airport, and Cantonments.

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It’s being reported that an individual is in a critical condition after the uprooting due to the the heavy downpour which lead to blocking of roads at Cantonments.

In area such as Airport its being reported that cars parked nearby the landing restaurant have been demolished by the uprooted trees.

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Nigerian Superstar Fireboy DML Makes History as the First Cover Star of Apple Music’s Afrobeats Hits Playlist in Celebration of Africa Month

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Apple Music kicks off Africa Month celebrations with the introduction of cover stars on its Afrobeats Hits playlist, starting with Nigerian singer-songwriter, Fireboy DML who just released his new single “Everyday.”  Apple Music has also released the Top Artists and Afrobeats Hits for the past year with the likes of Davido, Asake, Bnxn, Omah Lay  and Rema coming out tops.

Apple Music is celebrating Africa Month with a special focus on Afrobeats, highlighting one of the most eclectic and influential sounds in music today

“As the first artist to be featured on this Apple Music playlist, I feel incredibly honoured and grateful,” Fireboy DML tells Apple Music. “Since 2019 I’ve had incredible support from Apple Music and I’m sure the whole African music scene can say the same. I’m excited to see where this leads and what it will do for the culture.”

Speaking about his new single “Everyday,” Fireboy DML adds: “This new era of my career is about reconnecting with one’s roots, old self and focusing on the things that truly matter — love, family, personal health. I think that’s where success truly lies. ‘Everyday’ is a song that reminds you of the days when we used to make celebratory love songs, of simpler times. From the moment the instrumental starts playing, you can already tell what you’re in for. I’m excited to share this record with the world!”

Apple Music is also featuring “The Story of Afrobeats in 20 songs,” a written editorial feature highlighting the music and artists that helped the genre grow from a West African staple into a global phenomenon.

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Towards the end of the month of May, Apple Music will also be launching a new Viral Afrobeats playlist, as well as an new Afrobeats category page that will house new releases, playlists and essential albums from the genre.

Apple Music has also released the Top Artists and Top Countries by streams of Afrobeats Hits for the past year.

Top Artists by streams on Afrobeats Hits

  1. Davido 
  2. Asake 
  3. Bnxn 
  4. Omah Lay 
  5. Rema 
  6. Burna Boy 
  7. Ayra Starr 
  8. Adekunle Gold 
  9. Kizz Daniel 
  10. Zinoleesky 

Top Countries by streams of Afrobeats Hits

  1. United States 
  2. United Kingdom 
  3. France 
  4. Canada 
  5. Nigeria 
  6. South Africa 
  7. Germany  
  8. Ghana 
  9. Australia 
  10. Switzerland

Discover Afrobeats Hits here: https://apple.co/AfrobeatsHits

Discover Afrobeats in 20 songs:  https://apple.co/Afrobeatsin20Songs

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BLISS GVS PHARMA WITH THEIR ACT FOR AFRICA CAMPAIGN DONATES TO RIDGE HOSPITAL, ACCRA

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Bliss GVS Pharma Ghana, a leading pharmaceutical company committed to global health initiatives, has extended a helping hand to Ridge Hospital in Accra, Ghana, as part of their ongoing ACT for Africa Campaign aimed at combating malaria.

The Ridge Hospital, located in the heart of Greater Accra, serves as a vital healthcare institution in the region, facing the persistent challenge of malaria, a prevalent mosquito-borne disease in many parts of Africa.

In a commendable demonstration of corporate social responsibility that has been ongoing for the past four years, Bliss GVS Pharma Ghana has donated a substantial quantity of antimalarial medicines, including Lonart, Gsunate, Gacet, and others, to Ridge Hospital. This donation further bolsters the hospital’s efforts to provide effective treatment and care to patients battling malaria. 

Medical Representative Bliss GVS Pharma Ghana, Kingsley Boateng asserted that “The ACT for Africa Campaign, spearheaded by our Managing Director, Mr. Gagan Sharma , is a proactive initiative designed to expand access to life-saving antimalarial treatments across the continent”. He added that “By partnering with healthcare facilities like Ridge Hospital, the campaign aims to make a tangible impact in the fight against malaria, ultimately saving lives and improving health outcomes for communities in need”.

Dr Ralph Armah, Medical Director at Ridge Hospital, expressed his gratitude for the generous donation, emphasizing its significance in addressing the malaria burden in the region. “This donation will help improve our pharmacy stock and also help us in our fight to eradicate malaria amongst various age groups especially the under-five,” he remarked.

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Bliss GVS Pharma Ghana’s commitment to supporting healthcare initiatives in Africa reflects its dedication to making a positive difference in the lives of individuals and communities. Through partnerships with local healthcare providers and ongoing investment in innovative healthcare solutions, the company strives to contribute to the advancement of public health across the continent.

The donated antimalarial medicines will be integrated into Ridge Hospital’s malaria treatment protocols, ensuring that patients receive timely and effective care. This donation not only addresses an immediate need but also reinforces the importance of collaboration between the private sector and healthcare institutions in tackling pressing health challenges.

As the fight against malaria continues, initiatives like the ACT for Africa Campaign serve as beacons of hope, uniting stakeholders in a shared mission to eliminate this preventable and treatable disease. The partnership between Bliss GVS Pharma and Ridge Hospital exemplifies the power of collective action in advancing towards a malaria-free future for all.

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Fido Takes Over Kaneshie Market With Launch Of FidoBiz

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Fido, a pioneering name in financial solutions, is thrilled to announce the successful launch of FidoBiz, a transformative new service to empower local businesses and entrepreneurs.

The vibrant launch event at the bustling Kaneshie Market marked a significant milestone in Fido’s commitment to fostering economic growth and entrepreneurship.

The event featured various engaging activities designed to introduce market women, hawkers, and local business owners to the benefits of FidoBiz. The Fido team was on-site, providing invaluable education on how to register and leverage FidoBiz to enhance their business operations.

Highlights included a spin the wheel game, where participants won numerous prizes such as cash and FidoBiz-branded merchandise, including t-shirts, keyholders, caps, and the crowd favorite—branded aprons.

Adding to the excitement, Delay, Fido’s esteemed brand ambassador, shared her entrepreneurial journey, offering insights and advice on how Fido loans can help both individuals and businesses when they need access to loan. She also shared with the audience best practices for running successful businesses.

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The event reached a crescendo with a stellar performance by Kwame Eugene, who thrilled the audience with his hit song “Monica” and signed a one-year ambassadorial contract with Fido live on stage.

Kofi, the Head of Marketing at Fido Ghana, expressed his enthusiasm about the launch: “This event is just the beginning of what FidoBiz plans to offer.

We look forward to supporting a flourishing community of businesses and entrepreneurs, helping them expand and improve with our tailored financial solutions.”

FidoBiz is set to empower local businesses’ access to financial services, simplifying processes and providing the tools and support needed for substantial business growth.

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Trustees of Children’s Heart Foundation Ghana Celebrated for Outstanding Achievement at the 2024 Africa Healthcare Awards

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In a glamorous evening at the Accra Conference Centre, the dedicated trustees of The Children’s Heart Foundation Ghana were honoured with the prestigious 2024 International Africa Healthcare Award by the Zenith Global Health Network.  (more…)

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