Buzz
Beats and AMBUSH reveal special-edition, glow-in-the-dark earphone
Beats by Dr. Dre (Beats) and AMBUSH® today announce a special-edition Powerbeats–designed to take you from day to night with its glow-in-the-dark capabilities, high-performance sound, sweat- and water-resistance and co-branded, ripstop pouch. The release marks the first official collaboration by Beats and AMBUSH®, as well as the first glow-in-the-dark product ever by Beats.
Yoon Ahn, the co-founder and creative director for Tokyo-based label AMBUSH®, is known for her non-traditional, unisex designs that elevate every-day objects and merge together unexpected elements of streetwear, jewelry, luxury fashion and the local subcultures of her city. With this partnership, Yoon was inspired by the creative spark that can come from your nocturnal side — especially when living in a city like Tokyo, which comes to life at night with a particular energy.
“I live in the middle of Shibuya and I am always inspired by how the city just glows at night time,” said Yoon. “I thought it would be really cool to design a product that could capture that same city energy when you’re outside late at night listening to music. This collaboration was designed for everyone who is confident, having fun, being creative and trying new things — those kids always seem to glow the brightest.” Learn more about Yoon’s creative process HERE. |
To accompany the collaboration, Beats and Yoon tapped Burna Boy, a Nigerian artist celebrated for his genre-blending Afro-fusion music, to star in the campaign. While the spot’s visuals play on the transcendence of night, Burna Boy discusses how music is unifying on a global scale, his positivity about the future and his hope for the future generation of Africans to know themselves and be proud of who they are. The spot also features Burna Boy’s song “Way Too Big” from his recently released album Twice as Tall. |
ABOUT POWERBEATS – AMBUSH® Special Edition
- Wireless, high-performance earphones with glow-in-the-dark capabilities. A contrasting red “b” badge and AMBUSH® logo are featured on each earbud.
- Co-branded ripstop pouch for security and easy portability
- Powerful, balanced audio, delivering pure sound reproduction, enhanced clarity and dynamic range
- Equipped with a rounded cable that is routed from the rear of the ear hooks for a natural, ergonomic contour around the neck
- 15-hour battery life on full charge
- IPX4 rating sweat and water resistant
- Powered by the Apple H1 chip, enabling for faster setup, pairing, and switching time between iCloud devices
- Hands-free with “Hey Siri” on iOS devices to effortlessly change volume, switch tracks, and make calls Class1 Bluetooth® provides extended range and fewer dropouts
- Includes Fast Fuel technology, a 5-minute charge gives up to 1 hour of playback when battery is low.
- Two-way volume rocker and playback controls directly on the earbuds to power on/off, play/pause, activate Bluetooth, change tracks, activate voice assistant and take calls
- Dual beamforming microphones and a speech-detecting accelerometer to target voices and filter out external noise
- Eartips with four size options and lightning to USB-A charging cable are included
Buzz
Jah Lead releases new song ‘Shame on You’
Buzz
Oheneyere Mercy Aseidu, Gifty Anti, Stacy Amoateng, and other celebrities grace Akwaboah Jnr’s Traditional Wedding
The traditional wedding of Renowned Ghanaian Highlife singer-songwriter Akwaboah Jnr and his wife, Theresa was a star-studded affair, with a constellation of Ghanaian celebrities gracing the occasion to celebrate the union of love and culture. (more…)
Buzz
Medikal’s Indigo O2 show officially sold out
Ghanaian rapper Medikal’s debut Indigo O2 show in London has officially sold out, confirmed by the venue. (more…)
Buzz
Watch: Exclusive videos and photos From Akwaboah Jnr’s Colourful Traditional Wedding
Award-winning Ghanaian singer-songwriter, Gladstorm Akwaboah Jnr is celebrating a significant milestone in his life as he ties the knot in a beautiful traditional wedding ceremony. (more…)
Buzz
Kwadwo Sheldon expresses disappointment in the NPP Gov’t; says engaging in politics never helped him
Well-known Ghanaian Youtuber and content creator, Bernard Kwadwo Amoafo, professionally known as Kwadwo Sheldon has voiced his deep disappointment in the governing New Patriotic Party (NPP) asserting that engaging in politics has never benefited him personally. (more…)
- Buzz1 week ago
Some Wealthy Ghanaians Lack Philanthropic Spirit – Michael Blackson asserts
- Buzz2 days ago
Ghanaian blogger Sika Official stabbed at a pub
- Buzz1 week ago
Dress decently to the gym; some men want to make it to heaven – Williams Uchemba tells ladies
- People & Lifestyle3 days ago
Techiman-to-Accra: Seidu Rafiwu’s Record-Breaking 380km Walkathon
- Buzz7 days ago
Funeral arrangements announced for late Nollywood actor Junior Pope
- World News4 days ago
Former US Army Servicemember, Sanda G. Frimpong Sentenced to Prison in Money Laundering Romance Scam
- Buzz5 days ago
Taking the HIV test in public was my suicidal note to the world; I couldn’t take it anymore. – Joyce Dzidzor Mensah
- Buzz1 week ago
Ghana’s rap scene declining; most hardcore rappers now turned singers – YPee
- World News7 days ago
Iraqi TikTok star Om Fahad shot dead outside Baghdad home
- Buzz1 week ago
Jeremone Otchere shares story of how he met his wife to mark their 10th anniversary
- World News4 days ago
US Army Major Kojo Owusu Dartey Found Guilty After He Smuggled Guns to Ghana in Blue Barrels of Rice and Home Goods
- Watch1 week ago
From Dansoman to the World: Kush Keef lights up the Afro-Dancehall scene