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KwaMedia launched to bridge the gap between brands across Africa and the diaspora

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US based media expert Kwame Darko has launched KwaMedia — a multimedia agency bridging the gap between brands across Africa and the diaspora in the United States.

Providing integrated marketing solutions, KwaMedia serves as a conduit between African brands and the most influential advertising platforms in the US. Services include digital media strategy, buying, creative development, campaigns analysis, video production +more.

Kwame’s previous work includes senior brand partnership roles at some of the world’s leading media companies like CBS, Spin Media, Gimlet Media and Townsquare Media to name a few. Throughout his career he has managed and strategically placed tens of millions of advertising dollars across various platforms (major websites, podcasts, social, influencers, etc…) for brands to drive awareness and sales.

“Over the 10 years spent planning and executing media campaigns for some of the world’s biggest companies, I realized that I (an American of Ghanaian descent) wasn’t being exposed to African brands and services with tremendous growth potential. Navigating the US multimedia landscape can be a daunting task but there are millions of consumers within the diaspora eager and willing to spend money in support of businesses back home.”

The firm will take on a select number of clients across a wide range of verticals to ensure each partner receives the attention they deserve. From alcohol, to clothing, entertainment, cosmetics, travel/tourism and more KwaMedia looks forward to serving as a valuable resource to brands in Africa looking to expand into the US.
For more information, contact Kwame Darko, (240) 994-8894, kwame@kwamediaagency.com .

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Tech Talent Wars: Strategies to Retain Top Employees in a Hybrid World

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The hybrid work model, a blend of in-office and remote working, has reshaped how businesses operate and compete for top tech talent.

As technology companies embrace this approach, they’re also facing intense challenges in retaining skilled employees. The rise of remote work has broadened the competitive landscape, and companies must adapt their retention strategies to secure the best talent. This article explores how tech companies can retain top employees in a hybrid world, focusing on the challenges to hire Solana developers and the role of the best recruitment agencies in Perth.

The Hybrid Work Environment and Tech Talent Retention Challenges

A hybrid work model offers flexibility, but it also introduces new challenges:

  • Remote Burnout: Blurring lines between work and home can lead to overwork, fatigue, and eventual burnout, making employees feel disconnected.
  • Lack of Engagement: Reduced face-to-face interaction can cause disengagement, diminishing collaboration and morale.
  • Increased Competition: Hybrid work allows companies worldwide to recruit across borders, intensifying competition for specialized talent.
  • Strategies to Retain Top Tech Employees in a Hybrid World

To overcome these challenges, businesses can implement specific strategies to retain their tech workforce:

  • Flexible Work Policies: Allow employees to choose when and where they work best, providing them with the autonomy they value.
  • Career Growth Opportunities: Establish clear career paths and offer training programs that align with individual goals, helping employees visualize their future with the company.
  • Recognition and Rewards: Create recognition programs to celebrate achievements and offer tangible rewards for exceptional performance, whether through bonuses or additional leave.
  • Fostering Connection: Organize virtual team-building activities and maintain regular check-ins to nurture a sense of connection despite the physical distance.
  • Inclusive Culture: Embrace diversity and implement policies that prioritize employee well-being to foster a supportive environment.

Hiring Solana Developers: A Niche Challenge

Blockchain technology, particularly the Solana platform, is experiencing rapid growth, making the search to hire Solana developers competitive. Retaining these specialists requires a thoughtful approach:

  • Training and Upskilling Opportunities: Offer opportunities for continuous learning and skill enhancement to keep Solana developers at the forefront of their field.
  • Innovative Projects: Provide challenging and creative projects that push developers’ boundaries and satisfy their desire for meaningful work.
  • Community and Collaboration: Encourage collaboration and create opportunities to share knowledge and insights within a supportive developer community.

Best Recruitment Agencies in Perth and Their Role in Retaining Talent

Perth has become a competitive tech market, and the best recruitment agencies in Perth are pivotal in helping businesses find and keep top talent:

  • Deep Market Knowledge: They provide insights into local market trends, emerging skills, and salary expectations.
  • Networking and Candidate Relationships: Agencies build strong relationships with candidates to understand their goals and find roles aligned with their career aspirations.
  • Consulting Services: They guide companies on best practices for onboarding, engagement, and retention, offering strategies tailored to each company’s specific needs.
  • Final Tips and Recommendations for Retaining Top Tech Talent

To ensure businesses retain their tech talent in a hybrid work world:

  • Prioritize Communication: Keep communication lines open between leadership and employees, ensuring clarity about goals and expectations.
  • Continuous Feedback: Conduct regular surveys to gather employee feedback and address concerns promptly.
  • Employer Branding: Promote a strong employer brand that emphasizes company values, growth opportunities, and a supportive culture.

Conclusion

In today’s competitive hybrid work environment, retaining top tech talent is critical. This requires businesses to tailor their retention strategies to address remote work challenges and specialized roles like Solana developers. Companies can rely on local recruitment agencies, such as the best recruitment agencies in Perth, to find and retain the talent needed to succeed. Proactive communication, career growth, and a supportive culture will help businesses adapt and win the tech talent wars.

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Don’t Take Any Risk – Protect Your Car During Break-ins!

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With the crime rate rising daily, you must exercise caution and learn how to protect your car from burglars. It has been reported that more than 810,000 vehicles were stolen in 2023, which is a high number.

So, if you do not want to face a similar situation or become a victim of car theft, follow the simple steps we discuss.

1. Keep the doors and windows of the car locked

This is one of the simplest yet effective tricks to protect a car from theft—you must always lock the door and windows, even when you are not using the vehicle. Open windows attract thieves, who can easily access the car. A locksmith Portland Oregon, can customize locks for car windows.

2. Have access to the keys

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Always be careful when you have a car. Never leave the keys lying around, and always be cautious to avoid losing them. Always keep spare keys so you are kept in the car when you lose one. Be mindful of not storing the car key inside or outside the vehicle, as it makes it easier for thieves to steal it.

3. Choose a secure car parking

You must be careful when choosing secured car parking. Do more than park it anywhere. It can be dangerous. To ensure complete safety, park the car where it does not have public access, and you can invest in building your garage or renting a garage. When parking outside, you must select a well-lit space, never choose a remote area, and choose a spot with CCTV camera access or any other security device.

4. Never keep valuables inside the car

If you keep valuables in the car, thieves can be tempted to break into or steal them. Valuables, including your purse, any expensive buy, or luggage, are easily visible in the vehicles. Even grocery bags can be enough to attract burglars, as they signal that there are more items inside the car. You can use a cargo cover based on your vehicle’s model.

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5. Activate the car alarm

Most advanced cars have a built-in alarm system that triggers when anybody tries to open the car door. You must activate this alarm whenever you leave the car in the parking lot or garage. With just one intruding attempt to open the car, the alarm activates with a loud noise, which deters the thief. However, if your vehicle lacks one such alarm, you can buy a car alarm from the market and install it to keep it safe. These alarms are available in multiple options, allowing you to choose from various models and prices.

Summing it up

If you live in a safe location, then simple steps are enough; however, to maintain extra protection, install a few devices to prevent thieves, such as a vehicle immobilizer and steering wheel lock to discourage thieves. You can get help from a professional locksmith Gresham Oregon, to protect your car without any inconvenience. Find out who the leading professionals are and keep their contact details on your phone.

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The Psychological Impact of Colors and Graphics on Online Gambling Behavior

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If you are familiar with casinos, you already know how colorful they are. The physical ones are filled with bright buttons, colorful chips, and neon lights. Their online counterparts are no exceptions.

Online gaming and casino apps and sites have kept up with the trend, and you can see that in any such platform. Like just try the Betway Zambia login, and you will see what I am talking about. Today, we will take a vibrant ride learning how the colors and graphics can impact the games and gaming behaviors.

  1. How Colors and Graphics Impact Psychotically Impact the Online Gambling Behaviors of the Users

The web design behind online casinos depends on various factors that can psychologically affect gamers. This includes colors, sounds effects and music, bonuses and rewards, and even user interface. 

Now, let’s look at the role of colors and how various shades can impact the user’s psychology.

1.1) The Classic Red and Green

The bright reds and greens are undoubtedly the first shades that come to your mind when you hear the word ‘casino.’ Primarily associated with cards, pools, and roulettes, these hues give players the casino vibes.

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While red is linked with risk-taking, the greens are related to money and winnings. Both attract the players and make them excited for the games.

1.2) Happy Yellow and Orange

The happy shade of yellow boosts your dopamine, while orange demands attention. Combining them reminds us of the buzzing environment of casinos and the excitement of playing the games and placing bets. This makes the players more eager and excited to play.

1.3) Black and Gold for the Royalties

The classy black and shiny gold background symbolizes special features and quality. These are particularly hit among the rich and loyal VIP customers and reward them with luxury gifts and rewards.

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1.4) A Touch of Blue for Trust

Finally, safe and trusted online casinos try to encourage faith and trust in users by using calm shades of blue. 

Especially for the navigational keys, the cool hues make you feel that each click is safe. It promotes the most crucial element of building successful user relations – trust.

  1. The Role of Graphics 

Along with the rainbow of shades, visual graphics also enhance the gaming experience to a vast extent. These can be done with:

  • Signs, symbols, and icons
  • Animations 
  • Dynamic visuals

The flashing icons, spinning reels, and entertaining animations make games enjoyable.

However, you must remember that the best application of colors and graphics is with moderation and subtlety. The key is to find the balance. The graphics should excite the gamers but never overwhelm them. So, it has to be done correctly and with much care. That way, the gaming experience can become much more than slots, spins, and wins – it transforms into a real adventure!

The design behind online casinos and other gaming sites is an intricate combination of complex psychology, advancing tech, and unique creativity. 

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With the continuous evolution of technology and ingenious creative trends, it is equally important to focus on the psychology of gaming and how graphics can affect it. Along with cool sound effects, easy navigation, and attractive rewards, the proper application of colors and graphics can positively impact the gaming behaviors of the users.

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Met Gala 2024: See fashion highlights and best looks

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The Met Gala’s red carpet never fails to deliver unforgettable moments in celebrity fashion, and this year’s event in New York City, themed “Sleeping Beauties: Reawakening Fashion,” was no exception. (more…)

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Social Trends: Elite Prom Night: Ugandan High Schoolers Arrive in Choppers & Supercars

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Entebbe, Uganda – Elite High School’s prom night showcased opulence as students arrived in helicopters, Tesla cars, Mercedes-Benz, and Lamborghini, sparking social media buzz and discussions on the source of such wealth in a developing country.

Elite High School typically attracts attention from a wide range of people due to their extravagant Prom parties. The 2024 Prom party followed suit and garnered attention from government officials. On May 4th, a Saturday, students were eager to attend their Prom, which occurs before candidates start their final exams.

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Most students arrived dressed in their best attire, while some even hired luxurious cars. One student arrived in a helicopter with his date. After getting out of the helicopter, they were escorted into a luxurious car that transported them to the Prom venue.

According to an interview with our presenters, Pam Malaika, and MC Ollo, sources revealed that the helicopter was hired from Bar Aviation at $1200 (approximately Ugandan Shillings 4.5 million), while the car, a V8 2022 Model, was hired for 6 hours at 3 million Ugandan Shillings.

Minister John Muyingo, however, expressed dissatisfaction with the Prom trends, stating, “Are these things happening in Uganda? Where are we going? Money is a scarce resource; it shouldn’t be given out and spent like that.

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Social Trends: Ghana’s ‘Beans’ Dilemma: Prices Surge to 50 Cedis

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Ghanaians have taken to social media to express their disbelief and frustration over the recent surge in bean prices, with some reporting costs as high as 50 Ghanaian cedis for a single serving.

The conversation, filled with humor and sarcasm, has highlighted the broader issue of the rising cost of living in Ghana, including the increased prices of other staples such as gari and plantain.

Read Also: Several uprooted trees cause damage to properties in parts of Accra after downpour

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Despite the serious underlying issue, the posts have provided a light-hearted take on a challenging situation.

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