February by Serwaa Launches New Collection “NOSTALGIC BLUES”

The “NOSTALGIC BLUES” collection is a delightful homage to the iconic style and grace of the mid-20th century. Inspired by the timeless glamour of 1950s fashion, this collection encapsulates the essence of an era where women’s clothing exuded a sense of sophistication, femininity, and charm.

The 1950s were a remarkable period in fashion history, marked by post-war optimism and the desire for a fresh start. This era celebrated the hourglass silhouette, with cinched waists, full skirts, and emphasized busts, creating a flattering and elegant look that became emblematic of the time. The fabrics used were often luxurious, with silk and satin reigning supreme. This attention to detail and material quality is a key aspect of the “NOSTALGIC BLUES ” collection.

One of the notable features of this collection is the careful incorporation of vintage patterns and prints that defined 1950s fashion, and they have been revived in a modern context, offering a nostalgic yet contemporary twist to suit the February by Serwaa woman. The colour palette draws inspiration from the pastel hues that were prominent during this era, with colors being pink, mint green, turquoise, pale yellow, and blue. 

The collection includes a range of silhouettes that cater to various occasions. From swing dresses that capture the exuberance of the dance floor to the timeless beauty of flowing maxi dresses in moonlit nights. Each piece is designed to make the wearer feel like a classic Hollywood starlet. 

The “NOSTALGIC BLUES ” collection pays homage not only to the fashion of the 1950s but also to the spirit of resilience and optimism that characterized the post-war era. It’s a celebration of women through fashion, showcasing how women of that time used clothing as a means of self-expression and self-assurance.

“In producing this collection, our team was deeply inspired by the history and the cultural significance of 1950s fashion. We aimed to capture the essence of an era where women’s fashion symbolized both grace and strength. The attention to detail, choice of materials, and commitment to preserving the spirit of the 1950s has allowed us to create a collection that evokes a sense of nostalgia while remaining relevant and stylish in today’s world” says Felicity Serwaa Amankona, founder & creative director of February by Serwaa. 

Ultimately, the “NOSTALGIC BLUES” collection is not just about clothing; it’s a journey back in time, a celebration of the enduring appeal of vintage fashion, and a reminder of the timeless beauty and confidence that women have embraced for generations.

Creative Director & Stylist : @felicity_serwaa.a

Production & Direction : @bra_qwabyna @kobina_benyarko

Makeup : @anaviosi

Hair : @phuus_wig_stall

Photography : @ousu_sakyi @curlynsphotographyy

Videography : @grandeaglemotion

Fitting & BTS Videos : @vibesnspells