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Photo Credit: A$AP Nast
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About Juice WRLD
Juice WRLD born as Jarad Higgins in 1998, grew up in Calumet Park playing piano, drums, and guitar, turning to rap freestyling in high school. Influenced by rock music and Chicago drill from Lil Durk and Chief Keef, Higgins initially began recording as Juice TheKidd, a moniker derived from his haircut, which resembled 2Pac’s in the film Juice. Juice WRLD became a Top Ten hitmaker delivering introspective lyrics atop melodic production, with echoes of Travis Scott and Post Malone. His heartsick 2018 debut Goodbye & Good Riddance (2018) which peaked at number 15 on the Billboard 200, home to his biggest hit “Lucid Dreams,” reflected a wide range of stylistic influences: R&B instrumentation, dreamy beats, and even indie rock melodicism. The momentum built by “Lucid Dreams” which is currently 11x RIAA certified platinum, helped land Juice’s sophomore effort, 2019’s A Death Race for Love, which topped the Billboard 200 and was soon RIAA certified gold. Months later, at the height of his mainstream popularity, he tragically passed away after having just turned 21. At the time of his death, Juice had three singles in the Hot 100 and both official LPs in the Top 100. His posthumously released album Never Die in 2020 crowned the Billboard 200 and was followed by Fighting Demons in 2021. His verses have been on collaboration records with the likes of Ellie Goulding, Benny Blanco, BTS, YoungBoy Never Broke Again, Halsey, Justin Bieber, Brent Faiyaz, Eminem, Marshmello and more. To date he’s been part of over 80 RIAA certified gold and platinum records. |
