A look at the street style ALPHA collection by Marayah.O

Marayah O, a growing Nigerian fashion/lifestyle brand has been creating chic and funky female ready-to-wear clothing since 2010, and continues to do so with its latest street style ‘ALPHA’ collection. According to Bola Yinka-Obebe, CEO/Creative director of Marayah O, the collection was inspired by the idea that we live our lives mainly on the street.

She comments: “Nothing is ever fully achieved within the walls of our rooms only. The street is a major part of our daily existence. Going to work, school, lunch/dinner dates, business meetings, hangouts etc all wouldn’t exist without the streets. The collection is about being fashionable while living our lives.”

Marayah O designs are eclectic, avant-garde, refreshing, comfortable and very wearable. It is designed for the free spirited, fun-loving, confident and happy woman. In the nearest future, Marayah O hopes to be a fully integrated fashion and lifestyle brand ranging from clothing to accessories and homes.

Bola Yinka-Obebe, a graduate of Economics from the University of Ilorin, delved into fashion out of a need to satisfy her unique sense of style and petite body size. She took a course in design, pattern making and Garment construction at Ginani Fashion School in Surulere, Lagos. She moved to TAE as a designer/ pattern maker, and soon became the product line manager for the design house. She also worked at Perception Management/PR firm untill she launched the Marayah O label in February 2010.