Africa Rising Music Conference (ARMC), teamed up with Nando’s creativity at this year’s conference to bring Fired Up experience for its range of A-list speakers from across different sectors of the music business.

Africa Rising Music Conference, a female led music conference started by Sarah Jane Nicholson, focused on bridging the gap between African music and its connection to the European market, came back in grand fashion this year.    

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ARMC Featuring XXC LEGACY Powered by Nando’s: 

ARMC is focused on bridging the gap between African music and amplifying connection to the worldwide market. In May, ARMChosted a range of A-list speakers from across different sectors of the music business and 2 evenings of showcases across the hip hop and electronic music sector.

“Nando’s creativity” is passionate about nurturing and showcasing Southern African creativity. As we share the same values, it was natural that we joined forces. Thanks to Nando’s for keeping our team ‘going’ fired up’ with delicious assortment of lunch options including vegan! Both the local and international members of the ARMC team got to enjoy the taste of South Africa’s most loved flame grilled chicken, adds ARMC founder Sarah Nicholson.

Commenting on the collaboration Nontobeko Sibiya, Marketing Manager shares “Creativity is at the heart of everything we do at Nando’s. We recognise that music has the power to move people, to convey emotion and to tell powerful stories. We’re delighted to have been involved in ARMC, and we pride ourselves on delivering Fired Up experiences.”