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Africa Rising – Op-ed: Driving The Local Content Agenda

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The world is waking up to Africa’s creative power, and it is more important than ever for us to take this opportunity as we continue developing our creative industries.

As we mark Africa Week, Yolisa Phahle, CEO General Entertainment and Connected Video at MultiChoice, emphasises the economic benefits of investing in our local industry and the need for people to see themselves represented in the entertainment they watch.

Africa’s star is rising. The continent is taking its place on the global stage as demand for our unique and exciting contribution to the world increases. Africa’s presence is finding expression in numerous fields, but in few areas has it been as pronounced as in the creative arts and entertainment.

Who did not celebrate the appearance of African brands like Maxhosa by Laduma at New York Fashion Week?

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Who, indeed was not excited to see our cultures taking pride of place in movies like Black Panther, or in Beyonce’s extended video for Spirit + Bigger?

Listen to the Beyoncé’s Lion King: The Gift featuring African greats like Shatta Wale (Ghana), Davido, Tiwa Savage, Major Lazer, Burna Boy and tell me it doesn’t warm your African heart!

These are real signs of African achievement, and an acknowledgement of the rich culture that has inspired people in so many other parts of the world. Authentic representation matters: global audiences are hungry for new voices and being positively acknowledged at home and abroad inspires us to create even more.

However, these are small steps and there remains a lot to do to ensure that Africa’s true potential is realised. While seeing ourselves on screen is certainly progress, it is not yet true representation when it is through the eyes of others. It is unbelievable that our pre-colonial history has still barely been told from the African perspective.   The story of Vikings, of Columbus and many western historical dramas have been used to educate audiences whilst so many of our stories remain untold.

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There is much work to be done to ensure that Africa’s people see themselves accurately reflected in the content that they consume. And that’s where we as consumers, producers, broadcasters, teachers and as a community have a role to play.

Much as Africa is underrepresented in the rest of the world, there is still room for more African content to be shared on Africa’s own media platforms.

At Multichoice, we are proud to be a part of this journey, helping to create platforms and make investments that support this evolution.

As content producers, we also understand how critical it is that we not only tell our own stories, but that we do so using the highest possible standards and production values. We need to raise the bar so that we can also play on the international stage alongside countries like Brazil, India, Turkey, and South Korea. But more importantly we need to be the best we can for our audiences who deserve nothing less and are highly appreciative of the added enjoyment that quality, locally resonant storytelling provides. Quite rightly they are also unforgiving of anything that falls short of the high standards they have come to expect.

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To help to realise this vision, we take a “hyperlocal” approach, producing relevant content within the respective regions of our continent, as opposed to a one-size-fits-all strategy with generic African and international content.

We have found an almost insatiable appetite for authentic local content. The more local entertainment we serve, the less international content audiences choose to watch! African audiences, like others across the world, respond enthusiastically to seeing themselves, and their communities represented by homegrown productions in their language. In the last few months we have launched the first Pan African lifestyle channel.  Honey celebrates how we live, how we aspire to live and brings style makers from across the continent to a single destination.  We now carry programming in 41 languages and recently added channels in Amharic and Akan (on Akwaaba Magic).

A hyperlocal approach to content creation also often makes business sense, as even commoditised American studio content is expensive when it must be paid for in US dollars.

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Homegrown, hyperlocal content strikes a blow against this homogenisation of culture by celebrating what makes us unique. At the same time, it creates opportunities for entire industries. Every time we create local content instead of simply purchasing an international series, hundreds of opportunities are created for African writers, actors, directors, producers, show-runners, caterers, stylists and others.

In South Africa, the local filmmaking industry has been facilitating international movies, series and commercials for decades. The country already exports talent and productions to the rest of the world, especially in commercial production. Now it’s time to work with our talented industries to take African  stories further afield.

In other territories, such as Kenya, Ghana, Uganda and Nigeria, similar nodes of creative and professional excellence are taking root. We look forward to a time when every country on the continent is producing world-class, authentic, and locally relevant African content for its own audiences, and the diaspora.

As we mark Unesco Africa Week fittingly, with the theme “Peace, innovation and sustainable development in Africa” we celebrate African excellence in all creative fields. Already, our fascinating, vibrant and powerful continent is reclaiming its rightful place on the world stage. The future looks even brighter as we strive to take African stories to the world.

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Let us all claim that place in the spotlight. Our people deserve to see themselves reflected in our own content, produced by our own people. That change is happening right beneath our feet. Long may it continue, and may the world come to appreciate the true value of Africa.

*Unesco Africa Week runs from May 24-30.

For more information on the MultiChoice Group’s African content offering visit  https://www.multichoice.com/our-africa-2021/

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Here are the 15 busiest airports in Africa

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Edinburgh Airport

Air travel in Africa is poised to surpass pre-pandemic levels for the first time in 2024. From Cairo, home to Africa’s second-oldest airport, to Johannesburg, which uniquely offers direct flights to six continents, the continent’s aviation sector is on a robust recovery trajectory.

A report by the International Air Transport Association (IATA) highlights a significant 20.7% year-on-year increase in international passenger traffic for African airlines. This surge in capacity, up by 22.1% year-on-year, shows the growth within Africa’s aviation sector. This expansion mirrors a global trend, with total passenger traffic exceeding pre-pandemic levels by 5.7% in February 2024.

In this context, Nairametrics has compiled a list of the busiest airports in Africa based on flight traffic in  2024 daily.

Methodology

This list highlights the busiest airports in Africa, measured by the number of scheduled daily departures, rather than the number of passengers. It includes only scheduled passenger flights and excludes freighters or chartered flights. This data is sourced from FlightsFrom.com, a travel tool website that publishes airline routes and schedules worldwide.

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15. Durban International

Durban International Airport in South Africa ranks as the third-largest airport in the country, with an average of 55 daily flights.

The busiest route is to Johannesburg (JNB), featuring an average of 204 weekly departures, accounting for over 55% of the airport’s total weekly flights.

Key international destinations include Dubai (DXB) and Harare (HRE), with the Durban to Dubai flight taking approximately 8 hours and 20 minutes.

Safair emerges as the leading airline at Durban International, with around 205 scheduled weekly departures, quadrupling the number of flights operated by the second-largest airline, CemAir.

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14. Kotoka International Airport Accra

Kotoka International Airport (ACC), the largest airport in Ghana located in Accra, handles an average of 57 flights daily.

Operating from three terminals (Terminal 1, 2, and 3), the airport’s busiest route is to Kumasi (KMS), with an average of 88 weekly departures, representing 22% of the total weekly flights.

Major international destinations include Lagos (LOS) and Abidjan (ABJ). The longest flights from Kotoka are to New York (JFK), taking approximately 11 hours and 10 minutes, and to Dulles (IAD), with a flight time of 10 hours and 45 minutes.

Here, Africa World Airlines has the highest departures, with around 117 scheduled take-offs weekly. The second largest operator is Passion Air.

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13. Zanzibar International Airport

Zanzibar International Airport, the second-largest airport in the United Republic of Tanzania, plays host to an average of 70 daily flights. With two terminals (Terminal 2 and Terminal 3), its busiest route is to Dar Es Salaam (DAR), with a 221 weekly departures, accounting for 42% of the airport’s total weekly flights.

Some of its most frequent international destinations include Nairobi (NBO) and Mombasa (MBA).

Auric Air dominates the departures from Zanzibar, with approximately 123 scheduled take-offs each week, followed by Precision Air.

12. Dar Es Salaam (DAR) – 75 flights every day

As the largest airport in the United Republic of Tanzania, Dar Es Salaam International Airport (DAR) accommodates an average of 75 flights daily. Operating from three terminals, the airport’s busiest route is to Zanzibar (ZNZ), with an average of 173 weekly departures, accounting for 33% of the total weekly flights.

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Prominent international destinations from Dar Es Salaam include Nairobi (NBO) and Addis Ababa (ADD). The longest flights are to Guangzhou (CAN), taking around 11 hours, and to Amsterdam (AMS), with a flight time of 9 hours and 35 minutes.

Air Tanzania leads in departures from DAR, with approximately 148 scheduled take-offs each week, followed by Precision Air.

11. Marrakech Menara Airport

Marrakesh Menara Airport (RAK), the second-largest airport in Morocco with 79 daily flights on avergage it is a key aviation hub based in Marrakech.

The busiest route from this airport is to Paris Orly (ORY), with an average of 45 weekly flights, making up 8% of all departures.

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Domestically, Casablanca (CMN) and Fes (FEZ) are the most popular destinations. The longest flights from Marrakesh are to New York (EWR), taking approximately 9 hours and 5 minutes, and to Montreal (YUL), with a flight time of 7 hours and 40 minutes.

Ryanair stands out as the largest airline at Marrakesh Menara, with about 181 scheduled take-offs each week, followed by easyJet.

10. Nnamdi Azikiwe International Airport

Abuja Nnamdi Azikiwe International Airport (ABV), the second-largest airport in Nigeria, handles an average of 79 daily flights. Flights depart from one of its four terminals (Terminal B, C, D, and E).

The busiest route is to Lagos (LOS), with an average of 178 weekly departures, accounting for 32% of all weekly flights. Key international destinations include Accra (ACC) and Lome (LFW).

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The longest flights from Abuja are to Doha (DOH), taking approximately 8 hours and 40 minutes, and to London (LHR), with a flight time of 6 hours and 35 minutes.

Air Peace leads in departures from Abuja, with around 149 scheduled take-offs weekly, followed by Cimber AS.

The airport accommodates larger aircraft such as the Boeing 777, Airbus A350, and Airbus A340, while the most frequently scheduled aircraft types are the Boeing 737 and Embraer ERJ14X/13X.

9. Tunis–Carthage International Airport (TUN)

Tunis–Carthage International Airport (TUN), the largest airport in Tunisia, handles an average of 83 flights daily. With 26 airlines operating, you can fly to 65 destinations in scheduled passenger traffic.

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The busiest route is to Mitiga, Tripoli (MJI) in Libya, with an average of 52 weekly flights, comprising 9% of all weekly departures. Popular domestic destinations include Djerba (DJE) and Sfax (SFA).

Tunisair is the leading airline at Tunis–Carthage, with approximately 210 scheduled take-offs each week, followed by Nouvelair Tunisie.

The airport accommodates larger aircraft such as the Boeing 777, Airbus A350, and Airbus A330. The most frequently scheduled aircraft types are the Airbus A31X/32X and Boeing 737.

8. Houari Boumediene Airport Algier (ALG)

Houari Boumediene Airport (ALG), the largest airport in Algeria located in Algiers, handles approximately 100 flights daily. Departures occur from one of its four terminals (Terminal 3, D, I, and W). The most frequently traveled route is to Paris Charles de Gaulle (CDG) in France, with an average of 69 weekly flights, constituting 9% of all weekly departures. Domestically, popular destinations include Oran (ORN) and Constantine (CZL). The longest flights from Algiers are to Kuala Lumpur (KUL), taking around 13 hours and 10 minutes, and to Beijing (PEK), with a flight time of 11 hours and 45 minutes.

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Air Algerie leads in departures from Houari Boumediene, with approximately 509 scheduled take-offs each week, significantly surpassing the second-largest airline, Air France. The airport accommodates larger aircraft such as the Boeing 777, Airbus A330, and Boeing 787 Dreamliner, while the most frequently scheduled aircraft types are the Boeing 737 and ATR 72/42.

7. Murtala Muhammed International Airport Lagos (LOS)

Murtala Muhammed International Airport in Lagos, Nigeria, stands as the country’s largest airport, handling an average of 101 daily flights. Flights operate from its two terminals, Terminal D and Terminal I.

The busiest route is to Abuja (ABV), with an average of 178 weekly flights, comprising 25% of all weekly departures. Key international destinations from Lagos include Accra (ACC) and Doha (DOH). The longest flights include Lagos to Maasai Mara (ANA), a journey lasting approximately 23 hours.

Air Peace leads in departures from Murtala Muhammed Airport, with around 193 scheduled take-offs per week, followed by Cimber AS.

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6. Cape Town International Airport (CPT)

Cape Town International Airport (CPT), the second largest airport in South Africa, operates an average of 103 flights daily.

The airport’s busiest route is to Johannesburg (JNB), with approximately 301 weekly flights, representing 41% of all weekly departures. Key international destinations from Cape Town include Windhoek (WDH) and Dubai (DXB).

The longest flights from Cape Town are to Atlanta (ATL), with a flight duration of approximately 15 hours and 55 minutes, and to Dulles (IAD), taking about 15 hours and 45 minutes.

Safair leads in departures from Cape Town International Airport, with around 268 scheduled take-offs per week, followed by Airlink (South Africa).

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5. Mohammed V International Airport –Casablanca (CMN)

Mohammed V International Airport (CMN), the largest airport in Morocco located in Casablanca, operates with approximately 104 flights daily. Flights depart from its two terminals, Terminal 1 and Terminal 2.

The most frequented route is to Paris Orly (ORY) in France, with an average of 46 weekly flights, constituting 6% of all weekly departures. Popular domestic destinations include Marrakech (RAK) and Agadir (AGA). The longest flights from Casablanca are to Miami (MIA), taking around 8 hours and 45 minutes, and to Dulles (IAD) with a flight time of 8 hours.

Royal Air Maroc is quite popular for its departures from Mohammed V Airport, with approximately 559 scheduled take-offs each week, significantly surpassing the second largest airline, Air Arabia Maroc.

4. Jomo Kenyatta International Airport Nairobi (NBO)

Jomo Kenyatta International Airport (NBO), the largest airport in Kenya situated in Nairobi, records approximately 123 flights daily.

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Flights operate from its five terminals (Terminal 1A, 1B, 1C, 1D, and 2). The most frequented route is to Mombasa, with an average of 147 weekly flights, accounting for 17% of all weekly departures. Key international destinations from Nairobi include Kigali  and Entebbe .

The longest flights from Jomo Kenyatta International are to New York (JFK), with a flight duration of approximately 15 hours, and to Changsha (CSX), taking about 11 hours and 15 minutes.

Kenya Airways accounts for around 405 scheduled take-offs per week, followed by Jambojet Limited.

3. Addis Ababa Bole International Airport (ADD)

Addis Ababa Bole International Airport (ADD), the largest airport in Ethiopia, operates with a remarkable 194 flights daily. Flights depart from its two terminals, Terminal 1 and Terminal 2. T

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he most frequently traveled route is to Bahar Dar (BJR), with an average of 106 weekly flights, representing 7% of all weekly departures.

Key international destinations from Addis Ababa include Dubai (DXB) and Rome (FCO). The longest flights from Bole International Airport are to Sao Paulo (GRU), taking approximately 12 hours and 30 minutes, and to Shanghai (PVG), with a flight time of 11 hours and 45 minutes.

Ethiopian Airlines has the most departure from Addis Ababa Bole International Airport, with around 1,364 scheduled take-offs per week, significantly surpassing the second largest airline, Kenya Airways.

2. Cairo International Airport (CAI)

In second place for busiest airport in Africa is Cairo International Airport (CAI), the largest airport in Egypt with a record of 243 flights daily.

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Flights depart from one of its four terminals (Terminal 1, 2, 3, and S). The most frequently travelled route is to Jeddah (JED) in Saudi Arabia, with an average of 211 weekly flights, comprising 12% of all weekly departures. Popular domestic destinations include Hurghada (HRG) and Sharm el Sheikh (SSH).

EgyptAir leads in departures from Cairo International Airport, with around 734 scheduled take-offs per week, significantly surpassing the second-largest airline, Air Cairo.

1. Johannesburg International Airport (JNB)

Johannesburg International Airport (JNB) stands as the busiest airport in Africa, handling an average of 251 flights daily.

As the largest airport in South Africa, it operates flights from its two terminals, Terminal A and Terminal B. The most frequented route is to Cape Town (CPT), with an average of 300 weekly flights, accounting for 17% of all weekly departures.

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Key international destinations from Johannesburg include Harare (HRE) and Lusaka (LUN).

Airlink (South Africa)has the highest departure rates from Johannesburg International, with around 657 scheduled take-offs per week, followed by Safair.

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Kira Forex: The Ghanaian woman setting the pace in the Forex Trading business

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The advent of new media and digital money-making platforms has provided a plethora of opportunities for people to earn money and transform their life stories through legitimately acquired wealth and affluence.

One such life-changing and lucrative opportunity presented by new media is the forex trading business, which has surged in the past decade, leading to the creation of millions of new millionaires and billionaires worldwide.

Forex Trading is essentially the art of studying the global currency market and leveraging information about currency rates to buy and exchange currencies on a forex marketing platform.

The popularity of Forex Trading has soared in the country over the past half-decade, with several Ghanaians studying currency trends and making significant financial gains from it. However, only one name stands out in the business.

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Amid the growing interest in the Forex Trading business in the country, only one name has emerged as the pioneer and pacesetter: Lamidi Sikira, better known by her brand name, “Kira Forex.”

Just as Yaa Asantewaa is synonymous with feminine bravery in Ghana, Kira Forex has become the prime face of Ghanaian and African excellence in the forex trading business.

With over ten years of experience, Kira Forex has rightfully earned the reputation of a forex trading luminary, with several awards in Ghana and across the continent validating her position as one of Africa’s leading forex traders.

Her success in the field is so profound that she revealed in 2023 that she turned down a $20,000-a-month job to continue leading the pack in the forex trading industry.

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A trait of Kira Forex that endears her to many Ghanaians is her selflessness and willingness to guide others, particularly Ghanaian women, out of poverty. Having established herself in the field, Kira Forex founded the Kira Forex Academy with the goal of enlightening Ghanaians, especially women, about the forex trading industry, enabling them to earn money from the comfort of their homes.

A staunch advocate for the independence and growth of women, Kira Forex believes that financial freedom is the most crucial condition for independence and is thus leading many Ghanaian women on the path to financial freedom and wealth.

She also established the Kira Foundation, a Non-Governmental Organization committed to enlightening, enriching, and empowering individuals in Ghana and across Africa. Through this foundation, she actively supports programs and social causes aimed at improving the lives of youths and the elderly, exemplifying her commitment to serving humanity.

Her outstanding work as a Forex Trader and philanthropist has earned her several awards, including Most Influential Trader and Best Forex Trader in Singapore, Outstanding Service Award in Nigeria, Africa’s Under 40 CEOs Award in Uganda, and Best Female Forex Trader of the Year in South Africa, among others.

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People & Lifestyle

Introducing Bisayen! Ask Us! & Touch Us! Project: A Campaign Revolutionizing Breast Cancer Support and Education

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Global Outreach Consortium, an NGO focused on providing complete health care to the underprivileged, announces a significant milestone in the fight against breast cancer with the launch of Bisayen! Ask Us! & Touch Us! Project. This is an innovative project dedicated to providing comprehensive support, education, and empowerment to breast cancer patients, their loved ones and women in general. At the thrust of this campaign, is the Toll-free Helpline 0800 332200 (MTN) and 030 8249430 (other networks).

Breast cancer remains one of the most prevalent forms of cancer affecting women worldwide and it is the number one cause of cancer diagnosis and death from cancers amongst women in Ghana. It impacts negatively on the lives of individuals, families and communities during the period of diagnosis and quest for treatment every year. In the face of such a challenging journey, access to reliable information, compassionate support, and personalized guidance can make an immense difference in a patient’s experience and outcome.

Ask Us! & Touch Us! Project: A Campaign Revolutionizing Breast Cancer Support and Education

Ask Us! & Touch Us! Project: A Campaign Revolutionizing Breast Cancer Support and Education

Bisayen! Ask Us! & Touch Us! emerges as a beacon of hope and guidance, offering a lifeline for individuals navigating the complexities of breast cancer diagnosis, treatment, and survivorship. The innovative helpline is staffed by a team of compassionate healthcare workers, all dedicated to providing unwavering support and reliable information to those in need.

What sets Bisayen! Ask Us! & Touch Us! apart is its holistic approach, designed to address the diverse needs and concerns of breast cancer patients at every stage of their journey. Whether seeking clarity on treatment options, grappling with emotional distress, or simply in need of a listening ear, callers to the helpline can expect empathetic guidance and practical insights tailored to their unique circumstances.

Ask Us! & Touch Us! Project: A Campaign Revolutionizing Breast Cancer Support and Education

Ask Us! & Touch Us! Project: A Campaign Revolutionizing Breast Cancer Support and Education

The project is already underway with the training of facilitators in patient-centered clinical interviewing methods as well as regular hospital and community activations. “We understand that every breast cancer journey is unique, and we are committed to empowering individuals with the knowledge, support and training they need to navigate this challenging path with resilience and hope,” said Dr. Priscilla Vandyck-Sey, Executive Director of Global Outreach Consortium. 

The two-year project offers a wide range of opportunities, including:

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  • Educational Resources: Access to up-to-date information on breast cancer myths and misconceptions, diagnosis, treatment options and common side effects of treatments amongst others.
  • Emotional Support: Confidential counseling and emotional support for patients, their families and general population.
  • Survivor Connection: Opportunities for patients to connect with others who have faced similar challenges, fostering a sense of community and solidarity.

Bisayen! Ask Us! & Touch Us! identifies as a testament to the power of compassion, knowledge, and shared experience in transforming the breast cancer journey. By offering a supportive lifeline to those in need, we aim to not only improve outcomes in breast cancer treatment but also to uplift spirits and inspire hope in the face of adversity.

For more information or to reach out for support, please visit www.globaloc.org/bisayen/ or call the toll-free helpline above. 

Together, let us stand united in the fight against breast cancer, one call, and one conversation at a time.

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Travel Bloggers and Portable Triple Monitors: A Perfect Match?

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Today’s travel era is the era of digital nomads. Many travel bloggers love to spend their time visiting various exciting destinations. They capture great images and turn them into creative content that inspires many others. They need modern portable triple monitors to do the desired editing work efficiently and flexibly. Many travel experts find this gadget a game changer.

Besides, these compact and high-resolution monitors enable travel bloggers to multitask seamlessly. It covers everything from editing photos and videos to managing their social media and researching new destinations. Let’s discover how these innovative tools can elevate your travel blogging experience!

Travel Blogger’s Daily activities and responsibilities

Researching destinations

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Undoubtedly, researching destinations is the most crucial daily activity for travel bloggers. It includes the effort to dive deep into the potential travel locations to uncover unique stories. The research process includes studying the local culture, history, and the exciting attractions in the new places to explore. With the help of a tool like a Mobile Pixels Trio portable triple monitor, it becomes easy to research the destinations effectively.

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Writing and editing content

Travel bloggers’ next daily activity is writing and editing the content. It encompasses the creation of engaging, informative, creative, and visually appealing posts. A process to do great work involves drafting detailed travel guides, personal narratives, destination reviews, unique experiences, and more. Moreover, the bloggers carefully edit the work to ensure the content’s clarity, coherence, and grammatical accuracy.

Managing social media

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Another primary daily task is managing a travel blogger’s social media. It usually includes sharing strategic content across various platforms like Instagram, Facebook, and Twitter. This job comprises creating eye-catching posts that can engage the followers. It also adds the responsibility of responding to the comments and analyzing the engagement metrics to refine the approach. The bloggers also collaborate with other brands and influencers to participate in travel conversations.

Editing photos and videos

With writing and editing, another essential daily role that adds some fun with creative efforts is to edit the photos and videos. It helps travel bloggers transform their raw images and footage into captivating content. The work process includes picking the best shots, adjusting the light, color, and contrast, and adding creative touches. The helping hand in this work for the travel bloggers is a great photo and video editing software. It helps in creating compelling travel content.

How Portable Triple Monitor Benefits Travel Bloggers

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As you have read about the daily roles of a travel blogger, you can understand that it is full of work that needs help from digital devices. With a portable triple monitor, all the above-mentioned daily tasks of a traveler can become seamless. The following are the significant benefits this device offers to travel bloggers:

Enhanced productivity

The first benefit of using a portable triple monitor is enhanced productivity. These monitors enable users to multitask to simultaneously manage research, writing, photo editing, and social media. This setup effectively streamlines the content creation process and reduces the time spent to switch between tasks.

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Improved workflow

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Travel bloggers can experience an improved workflow with the portable triple monitors. These devices facilitate the fast transition between tasks. Hence, travel bloggers can skip the applications. Therefore, travel bloggers can better organize and manage multiple projects with ample screen space.

Portability and convenience

Portability and convenience are the most crucial advantages of using portable triple monitors for travel bloggers. These monitors are lightweight and compact. It makes them easy to carry during short or long travel journeys. It will not add bulk to the luggage of the travel bloggers. This benefit maintains a productive workflow regardless of any location.

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MTN GHANA CEO STEPHEN BLEWETT SPENDS TIME WITH STUDENTS IN ABURI AS PART OF 30 DAYS OF Y’ELLO CARE

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The CEO of MTN Ghana, Stephen Blewett, led a group of MTN Ghana employee volunteers in a groundbreaking ceremony at Aburi Presbyterian Secondary Technical School to kick off the construction of a container-based e-library. This project is part of MTN’s 30 Days of Y’ello Care activities.

During this year’s 30 Days of Y’ello Care Campaign, MTN Ghana will set up two container-based e-learning libraries. These libraries will be equipped with computers, internet access, textbooks, storybooks, and additional reading materials to enhance the teaching and learning experience. The first library will be handed over to the school’s management by the end of the campaign. Additionally, another e-library will be constructed in Sunyani in the Bono region.

Speaking at the school’s assembly hall packed with an enthusiastic group of students, the CEO of MTN Ghana, Stephen Blewett, encouraged the students to take their studies seriously. He emphasized that they are the future leaders of Ghana and the world. Blewett stated that the next greatest scientist, president, and CEO could be among the students, but achieving these aspirations requires dedication, hard work, and passion. He assured the students that MTN is committed to supporting them in becoming future scientists, inventors, or leaders by providing computers and digital facilities to underscore the importance of technology in their lives. Stephen emphasized that technology is crucial for building a strong future.

The headmistress of the school, Mrs. Joyce Appiah, applauded MTN for selecting her school as one of the beneficiaries for the project. She pledged their support to MTN Ghana for the successful completion of the project.

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MTN employee volunteers will not only establish a container-based e-library but also create a smart farm equipped with smart devices and irrigated by a digital borehole. The volunteers will play a part in drilling the borehole as part of the ‘Quench and Connect’ initiative. Nationwide, the volunteers will also organize digital literacy workshops for students and teachers.

This year’s 30 Days of Y’ello Care theme is “Education for rural and remote communities”. In line with the theme, MTN Ghana employee volunteers will implement a specialized program called “Quench and Connect.” Volunteers will assist in drilling digital boreholes in schools experiencing water shortages, enabling students to concentrate on their studies.

MTN Y’ello Care is an annual employee volunteerism program across the MTN Group, allowing staff to participate in community development projects in countries where MTN operates. The initiative, which was started in 2007, has had a significant impact on millions of people and hundreds of communities across the continent. At the end of the program, the country with the most impactful projects wins a prize of $100,000 to be reinvested in community projects.

The 21 Days of Y’ello Care programme takes place in June every year. However, this year, to commemorate the 30th Anniversary of MTN’s operations, the 21 Days of Y’ello Care has been extended to 30 Days.

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King Promise Talks About Latest Single on Apple Music’s Africa Now Radio

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King Promise Talks About Latest Single on Apple Music’s Africa Now Radio

This Week’s Episode Features a Conversation With King Promise, and the 5 Hottest Tracks of the Week! Tune in to Africa Now Radio with Nandi Madida this

Friday, June 14th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 [ and broadcast on  YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm]

Cover Star Interview
Ghanaian Afrobeats star King Promise joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, “Continental (feat. Shallipopi).” He also discusses his new album, ‘True To Self,’ his creative process, and what he loves about contributing to culture.

The Big 5
Nandi Madida shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Oxlade, Ravanny & Harmonize, Stonebwoy, DJ Stokie & Sobzeen feat. Lington, and PHILA DLOZI.

Tune in and listen to the full episode this Friday, June 14th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow [and broadcast on  YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm].

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King Promise Tells Apple Music About the Global Popularity of His Song, “Terminator” 

I love to contribute to my culture—the goal has always been global domination through our music as Africans. The fact now the world is catching on—even they are late but they are welcome to the party—I’m blessed, not just as a Ghanaian, but as an African in general. It’s so beautiful to see the world latching on to what we’re doing, love it and appreciate it.

When “Terminator” dropped, it was another level of what I’m doing, for me. It was such a blessing to have a record known all over the globe; it’s just so beautiful. After that it’s just been back-to-back with “Paris,”  “Perfect Combi,” “Favourite Story” and now finally the album, so I’ve been super proud of this whole movement right now.

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King Promise Tells Apple Music How He Felt No Pressure To Deliver With His New Album, ’True To Self’ 

It’s always been [about] having fun for the music, becauseI feel like that’s when you make the magic. When you overcalculate it and you overthink it, you lose a spark, and this is something I learned from the OGs before I became established in the business. It’s good to be a perfectionist—I like my things perfect—but there’s also beautify in the flaws, so it’s always to a certain level.

There’s really no pressure—I never go to the studio like, “I need to make a hit today,” you know? I go to the studio making music that I love and giving it my very best, because obviously I believe I’m blessed with this talent and I really don’t need to overthink it, and that’s really how I always move in what I do. It’s never really pressure, it’s more like excitement… it pushes me to want to do more.

King Promise Tells Apple Music What Inspired the Title of His New Album, ’True To Self’ 

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Life and growth [inspired this album title]. I just got to the point where I felt the most important thing and the best thing you can to do to yourself is really lean into your originality and what you represent, and where you belong. All those things are important in making you grow into a better person. I’ve always kept it 100 with my music. I don’t do music because of what’s popping, I make music that I love, and I’m actually true to myself.

With a few things happening in my life at the point when I started working on the album, it just felt like [it was] the right title to call it, because I thought I’m gonna go back to the basics. I’m allowing myself to be vulnerable, allow myself to be a superstar, allow myself to be a fan, and allow myself to be an artist.

King Promise Tells Apple Music About His Song, “Continental (feat. Shallipopi)” 

It was one of the very last songs I made on the album. My friend GuiltyBeatz produced it. I hadn’t seen him in almost a year because he’s been travelling the world—I know he just finished an album with Tems—but finally he came bearing gifts, like “Bro, I have something for you. I was just waiting to see you, when I made this one I knew it was yours.” Then he plays the “Continental” beat and I’m like, “What the hell is this?” It was just a match made in heaven, It was so perfect. When I got through those first lines I was like yes, this is truly ‘True To Self,’  and I just took it from there.

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Eventually I was talking to my manager and I said that Shallipopi will sound good and it will bring out another side of him. He heard it and was crazy about it, and I’m happy for what we’ve put together. He came to Ghana, we shot the video and everything’s beautiful… I can’t wait for everyone to hear it.

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