Connect with us

People & Lifestyle

Africa Rising – Op-ed: Driving The Local Content Agenda

Published

on

The world is waking up to Africa’s creative power, and it is more important than ever for us to take this opportunity as we continue developing our creative industries.

As we mark Africa Week, Yolisa Phahle, CEO General Entertainment and Connected Video at MultiChoice, emphasises the economic benefits of investing in our local industry and the need for people to see themselves represented in the entertainment they watch.

Africa’s star is rising. The continent is taking its place on the global stage as demand for our unique and exciting contribution to the world increases. Africa’s presence is finding expression in numerous fields, but in few areas has it been as pronounced as in the creative arts and entertainment.

Who did not celebrate the appearance of African brands like Maxhosa by Laduma at New York Fashion Week?

Who, indeed was not excited to see our cultures taking pride of place in movies like Black Panther, or in Beyonce’s extended video for Spirit + Bigger?

Listen to the Beyoncé’s Lion King: The Gift featuring African greats like Shatta Wale (Ghana), Davido, Tiwa Savage, Major Lazer, Burna Boy and tell me it doesn’t warm your African heart!

These are real signs of African achievement, and an acknowledgement of the rich culture that has inspired people in so many other parts of the world. Authentic representation matters: global audiences are hungry for new voices and being positively acknowledged at home and abroad inspires us to create even more.

However, these are small steps and there remains a lot to do to ensure that Africa’s true potential is realised. While seeing ourselves on screen is certainly progress, it is not yet true representation when it is through the eyes of others. It is unbelievable that our pre-colonial history has still barely been told from the African perspective.   The story of Vikings, of Columbus and many western historical dramas have been used to educate audiences whilst so many of our stories remain untold.

There is much work to be done to ensure that Africa’s people see themselves accurately reflected in the content that they consume. And that’s where we as consumers, producers, broadcasters, teachers and as a community have a role to play.

Much as Africa is underrepresented in the rest of the world, there is still room for more African content to be shared on Africa’s own media platforms.

At Multichoice, we are proud to be a part of this journey, helping to create platforms and make investments that support this evolution.

As content producers, we also understand how critical it is that we not only tell our own stories, but that we do so using the highest possible standards and production values. We need to raise the bar so that we can also play on the international stage alongside countries like Brazil, India, Turkey, and South Korea. But more importantly we need to be the best we can for our audiences who deserve nothing less and are highly appreciative of the added enjoyment that quality, locally resonant storytelling provides. Quite rightly they are also unforgiving of anything that falls short of the high standards they have come to expect.

 

To help to realise this vision, we take a “hyperlocal” approach, producing relevant content within the respective regions of our continent, as opposed to a one-size-fits-all strategy with generic African and international content.

We have found an almost insatiable appetite for authentic local content. The more local entertainment we serve, the less international content audiences choose to watch! African audiences, like others across the world, respond enthusiastically to seeing themselves, and their communities represented by homegrown productions in their language. In the last few months we have launched the first Pan African lifestyle channel.  Honey celebrates how we live, how we aspire to live and brings style makers from across the continent to a single destination.  We now carry programming in 41 languages and recently added channels in Amharic and Akan (on Akwaaba Magic).

A hyperlocal approach to content creation also often makes business sense, as even commoditised American studio content is expensive when it must be paid for in US dollars.

Homegrown, hyperlocal content strikes a blow against this homogenisation of culture by celebrating what makes us unique. At the same time, it creates opportunities for entire industries. Every time we create local content instead of simply purchasing an international series, hundreds of opportunities are created for African writers, actors, directors, producers, show-runners, caterers, stylists and others.

In South Africa, the local filmmaking industry has been facilitating international movies, series and commercials for decades. The country already exports talent and productions to the rest of the world, especially in commercial production. Now it’s time to work with our talented industries to take African  stories further afield.

In other territories, such as Kenya, Ghana, Uganda and Nigeria, similar nodes of creative and professional excellence are taking root. We look forward to a time when every country on the continent is producing world-class, authentic, and locally relevant African content for its own audiences, and the diaspora.

As we mark Unesco Africa Week fittingly, with the theme “Peace, innovation and sustainable development in Africa” we celebrate African excellence in all creative fields. Already, our fascinating, vibrant and powerful continent is reclaiming its rightful place on the world stage. The future looks even brighter as we strive to take African stories to the world.

Let us all claim that place in the spotlight. Our people deserve to see themselves reflected in our own content, produced by our own people. That change is happening right beneath our feet. Long may it continue, and may the world come to appreciate the true value of Africa.

*Unesco Africa Week runs from May 24-30.

For more information on the MultiChoice Group’s African content offering visit  https://www.multichoice.com/our-africa-2021/

Advertisement

People & Lifestyle

Access to 100% Virgin Human Hair, not Synthetic Wigs for Your Personality Improvement

Published

on

Improve your personality and standards to have 100% virgin human hair instead of synthetic wigs. Most people remain in research to find 100% virgin human hair, not the wigs because pure human hairs survive and get growth. Synthetic wigs are not the proper solutions because it’s a type of time pass and not the genuine and authentic source to keep your personality all times same in from of others. There are numerous qualities and preferences levels in human virgin hairs that can be chosen according to the needs and priorities levels of the people. Male and females have the best chance to buy blue bob wigs to improve your personality.

Only experienced and well professional people can do these complex hair adjustment tasks on behalf of their practical field experienced and having useful inspirations to proceed through genuine resources. Do preferences to have a complete and authentic source to proceed through genuine resources. Nothing can be explored without having a lack of knowledge and skills because only experts can do the best jobs on behalf of their knowledge and skills.

Male and females customers mostly prefer to get 100% virgin human hair, not synthetic wigs because their looks are artificial. There are numerous professionals companies who are offering the same job but guarantee the hair and their adjustment properly according to the personality depend upon the knowledge and skills. Hair extension and hair transplants are two different scenarios and require proper knowledge to proceed according to the step-by-step processing. Make sure varieties of ideas and useful strategies can be chosen according to the interests and priorities levels of the people.

There are competent staff and hair transplant experts who always remain active to help the interested communities and to meet their objectives through genuine and reliable sources of action plans. Making sure the best and smart feature plans mean using the practical field knowledge and helping the people to proceed through genuine resources according to the interests and priorities levels of the male or female clients. Settlement of virgin human hair needs more concentration and deep acknowledgment about real transplants.

Human hair transplant provides great confidence ad interests levels to proceed with genuine resources and helps the people to approach from guaranteed and quick accessibility resources according to the needs and priorities levels of the interested communities. The process of human virgin hair transplants depends upon the situations and the requirements and then proceed according to the framework. Main hair transplants conduct almost everywhere in the world so always be careful from fraudulent activities before proceed or payment online.

The human hair transplant process is much simple and easy for interested communities who are serious about their concerns and have a specific time frame to proceed according to their priorities and interests levels. Make sure what length and size do you have according to your personality and find the best and perfect possible solutions to get the best and verified results to improve your physical appearances among your communities.

Continue Reading

People & Lifestyle

Emirates launches exciting offer for families visiting Dubai during Expo 2020

Published

on

Emirates is pulling out all stops to make a vacation in Dubai during Expo 2020 a family affair. The airline has rolled out a special offer on children’s tickets to Dubai, in addition to a host of other added-value incentives to ensure a memorable experience in one of the world’s most-loved destinations for family escapades.

With this latest limited time offer, there has never been a better time to visit Dubai than now. In the promotion running until 6 November, families booking tickets to Dubai, will  pay only 25% of the adult fare for kids aged 2 to 11 years old, valid for the duration of Expo 2020. The special offer is applicable on all Business and Economy Class tickets to Dubai, for travel dates up until 31 March 2022. Visit offer page for more information.

With Dubai being the host city of the largest World Expo ever to be held, Emirates wants global citizens of all ages to experience the excitement of the largest-of-its-kind event in the region. As the Premier Partner and Official Airline of Expo 2020 Dubai, Emirates looks forward to bringing visitors to the event via its route network which connects over 120 destinations to Dubai.

Emirates reveals the top source markets for families with small children traveling to Dubai this winter, as the UK, France, Germany, Russia, Switzerland and Italy. Emirates has also revealed that more than half of the visitors planning a vacation in the coming months have visited Dubai before and intend to stay more than one week to explore what the city has to offer.

Special offers on children’s flight tickets are not all that its customers can look forward to enjoying, with both big and small guaranteed a complimentary Expo Day Pass for every Emirates ticket to Dubai during the event. If that’s not enough to make a family journey to Dubai one that makes perfect sense, additional perks and attractive offers await travellers to ensure a rewarding experience.

 

Members of the airline’s award-winning loyalty programme, Emirates Skywards, will earn Skywards Miles for flight tickets purchased. Emirates has also launched a special Expo offer where customers will earn 1 Skywards Mile for every 1 minute spent in Dubai until 31 March 2022. Existing and new Emirates Skywards members who sign up for the programme before 31 March 2022, can avail the offer on Emirates.com, and will earn up to 5,000 Miles. With the additional Miles earned during Expo, family members will be able to redeem to enjoy reward flight tickets and other rewarding benefits.

 

My Emirates Pass is back, enabling customers to enjoy exclusive deals at over 500 retail, dining, and recreational attractions across Dubai and the UAE, simply by presenting their board pass. Details of the offers can be found on www.emirates.com/myemiratespass.

 

Dubai remains one of the world’s most popular holiday destinations, especially during the winter season, and visitors can choose from an array of hotels to stay at, to suit all budgets, as well as exciting entertainment, dining and shopping options for all ages. From sun-soaked beaches and heritage activities to world class hospitality and leisure facilities, Dubai offers a variety of world-class experiences.

 

Expo 2020 Dubai’s programme is packed with experiences, exhibits and performances to appeal to the entire family, with a rich line-up of themed weeks, entertainment and edutainment, art, technology and dining options for all palates. Visitors can drop by the 192 national pavilions for a journey through cultures, or the various thematic and special pavilions to get a glimpse of the future and the innovations that are making a difference in tomorrow’s world.

 

Travelling with Emirates

Health and wellbeing: Keeping the health and wellbeing of its passengers as top priority, Emirates has introduced a comprehensive set of safety measures at every step of the customer journey. The airline has also recently introduced contactless technology and scaled up its digital verification capabilities to provide its customers even more opportunities to utilise the IATA Travel Pass this summer.

Travel assurance: Emirates continues to lead the industry with innovative products and services that address traveller needs during a dynamic time. The airline has taken its customer care initiatives further with even more generous and flexible booking policies, an extension of its multi-risk insurance cover, and helping loyal customers retain their miles and tier status.

Customers travelling to Dubai are encouraged to check the latest government travel restrictions in their country of origin and ensure they meet the travel requirements of their final destination. For more information on entry requirements for international visitors to Dubai visit: https://www.emirates.com/english/help/covid-19/dubai-travel-requirements/

Continue Reading

People & Lifestyle

Qatar Airways celebrates a successful year of service to Accra

Published

on

Qatar Airways, the award-winning airline, has celebrated its first year of operations to Accra, marked by rapid growth and product enhancement. The first Qatar Airways flight flew into Kotoka International Airport on 29 September 2020, despite the challenges of the Covid-19 pandemic.

The airline started operations in Ghana with three flights a week, increasing to five flights a week from 22 August 2021. Currently, the airline operates five weekly Accra – Doha flights to over 140 destinations on the next generation Boeing 787-9 Dreamliner, with new Business Class design.

“Africa is one of Qatar Airways’ key growth regions in its global network, and Ghana is an important market in West Africa. Our frequency increase and operating the latest Boeing 787-9 aircraft on all flights between Accra and Doha, underpin our commitment to the market. It was a bold move to launch when we did, faced with the many challenges of the pandemic, but we were confident that the market would respond positively to our award-winning travel experience, and the first year has proved that,” said Hendrik Du Preez, Vice President, Africa, Qatar Airways.

Next generation Boeing 787-9: Passengers from Accra can enjoy  the state-of-the-art Boeing 787-9 aircraft, with 311 seats – 30 Business Class Suites and 281 seats in Economy Class. Arranged in a herringbone pattern, in a 1-2-1 configuration, each suite in Business Class has direct aisle access with a sliding door to ensure the ultimate in privacy and comfort. Passengers seated in adjoining centre suites can slide the privacy panels away at the touch of a button to create their very own enclosed private space.

The Business Class Suite, transforms into a 79” fully-flat bed, offering elevated levels of comfort on board; seats are  equipped with a dedicated phone holder with a wireless charging technology that is compatible with both iOS and Android devices.

In Economy Class, each seat is equipped with a 13-inch Panasonic IFE touch screen in addition to a personal electronic device holder for both mobile and iPad devices. The seat features a rotatable armrest that can be completely stowed away to the backrest, providing a more comfortable and spacious experience. Passengers will enjoy the full dining experience ‘Quisine’, offering an elevated Economy Class travel experience.

Qatar Airways travellers from Accra can now enjoy new baggage allowances ranging from 46 Kg for Economy Class split over two pieces and 64 Kg split over two pieces in Business Class. This initiative is designed to offer passengers more flexibility and comfort when travelling on board Qatar Airways. For more information please visit https://www.qatarairways.com/en-qa/baggage/allowance.html

A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. It was also named ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, ‘World’s Best Business Class Airline Seat’, ‘World’s Best Business Class Onboard Catering’ and ‘Best Airline in the Middle East’. The airline continues to stand alone at the top of the industry having now won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and now 2021). The airline’s hub, Hamad International Airport (HIA), was recently recognised as the ‘Best Airport in the World 2021’, by the Skytrax World Airport Awards 2021.

In addition to this, Qatar Airways has become the first global airline to achieve the prestigious 5-Star COVID-19 Airline Safety Rating by Skytrax.

This follows the success of Hamad International Airport (HIA) as the first airport in the Middle East and Asia to be awarded a Skytrax 5-Star COVID-19 Airport Safety Rating. These awards provide assurance to passengers across the world that the airline’s health and safety standards are subject to the highest possible standards of professional, independent scrutiny and assessment. For full details of all the measures that have been implemented on board and at HIA, please visit qatarairways.com/safety.

Accra Flight Schedule:

DaysFlight From ToDeparture Arrival
Mon, Wed, Fri, Sat & SunQR1424AccraDoha19:3006:10+1
Mon, Wed, Fri, Sat & SunQR1423DohaAccra02:2007:00
Continue Reading

People & Lifestyle

New Reality TV Show, The Residence Afrika Premieres March 2022, Announces $500,000 Grand Prize

Published

on

Nigerian company, Africa Network Entertainment Limited (ANEL) has announced plans for the premiere of its much-awaited reality TV Show; The Residence Afrika. The first season of the Show tagged The Quest Edition will debut in March 2022 with 24 contestants from Anglophone countries in Africa competing for the grand prize of $500,000.

 

Chairman of Africa Network Entertainment Limited (ANEL) and Executive Producer of The Residence Afrika; Mr Kelechi Freeman Ukadike speaking to guests and pressmen at the launch party of the Reality TV Show in Lagos, Nigeria.

 

 

Chairman of ANEL and Executive Producer of The Residence Afrika; Mr Kelechi Freeman Ukadike made this known at the launch party of the reality TV Show held on Saturday in Lagos, Nigeria. He stated that,

 

“There is a possibility for the contestants to win more than $500,000 because they will all have the opportunity to showcase their knowledge, talents and business skills throughout the Show especially during brand tasks”.

 

L-R: Vice-Chairman and Director, The Residence Afrika; Jim Iyke, Chairman of Africa Network Entertainment Limited (ANEL) and Executive Producer of The Residence Afrika; Mr Kelechi Freeman Ukadike, Project Director, ANEL and The Residence Afrika; Melvin Oduah, Project Manager, The Residence Afrika; Mr Chuks Anyaduba and Business Man, Mr Fidelis Ofili on the red carpet at the launch party of the Reality TV Show in Lagos, Nigeria.

 

While presenting the vision of the Show to pressmen and special guests, the Project Manager of the Reality TV Show; Mr Chuks Anyaduba, said that the goal is to curb political upheavals and misunderstandings created by cultural diversity. This will be achieved by showcasing and harmonizing the value systems of different ethnic groups in Africa on the Show.

 

 

Also representing ANEL as a Vice-Chairman and Director of the Show, Popular Movie Producer; Jim Iyke said,

 

“After two years of planning and preparation, the Show’s first season will be aired in Africa and around the world including the United States and the United Kingdom.”

 

 

According to the group, preparations are being made to drive engagement and publicity via digital platforms globally. Organisers are also working on ensuring viewers can vote for their favourite contestants by purchasing credits via digital solutions like Paypal, Flutterwave and Bitcoin.”

 

 

Viewers will be able to watch the Show on The Residence Afrika app which will be available on Google Playstore and the App Store. They can also have direct conversations with the contestants and choose their Star contestant of the week, every week of the Show.

 

Auditions will be open to Africans irrespective of status, gender and background. All contestants will apply online through a transparent audition process. Visit https://theresidenceafrika.com/ for more information on the Show.

 

The Residence Afrika which will have 2 Mansions in an undisclosed location, is a much-anticipated reality TV Show for Africans aimed at empowering talents from the continent with more business opportunities.

 

 

Hosted by Cee Classic, the Launch Party had in attendance notable personalities, celebrities, comedians and tastemakers like Solomon Oyekunle, Uti Nwachukwu, Melvin Oduah, DJinee, Jay One, Wilma, Hero Daniels, Moses Inwang, and a host of others.

 

 

 

 

 

 

 

 

 

 

Continue Reading

People & Lifestyle

Guinness Ghana choosing me as a culture maker has been the biggest highlight of my dance career – Incredible Zigi

Published

on

Celebrated dance artist and choreographer Incredible Zigi, has expressed his gratitude to Guinness Ghana for the opportunity to champion its new campaign, ‘Black Shines Brightest’. (more…)

Continue Reading

People & Lifestyle

WorldRemit launches “Teacher Appreciation Month” campaign this month to celebrate and pay tribute to Ghanaian teachers, through social media stories

Published

on

In recognition of World Teacher’s Day in October, the global money transfer company, WorldRemit has launched the ‘Teacher Appreciation Month” campaign this month” to honor and pay tribute to Ghanaian teachers through the stories of their students.

 

According to the organizers of the campaign, the initiative will allow participants in Ghana and abroad to pay homage to the teacher who has made the most lasting impact in their lives, by sharing their story about the teacher on social media, for the opportunity to win a cash prize gift for the teacher.

 

Each participant of the campaign will have the opportunity to nominate and win the grand gift prize of GHC 10,000 for their favorite teacher, courtesy of WorldRemit.

 

In addition to the grand prize winner, the first eighty participants with the most interesting and engaging videos, will be selected to win GHC 500 for their favorite educator throughout October.”

 

The organizer’s also emphasized that, the campaign is a social media tribute, hence participants must submit their nomination stories on their personal social media pages with the campaign cash tags “#TeacherAppreciationMonth” and “#TeacherMo” in order to qualify.

 

They added that we all have a lasting connection and have an appreciation for that one special teacher”. WorldRemit is only creating the opportunity for us to honor & celebrate them publicly during the teacher appreciation month.

 

For more details and instructions on how to participate in the campaign and submit a video, go to TeacherAppreciationMonth.com

 

 

 

 

 

 

 

 

Continue Reading

Win

Watching gossip makes playing online a much more enjoyable experience. A good show can certainly improve any immersion. The bitcoin casino scene has exceptional games available for you to play while watching your shows. Crypto casino is a great way to mix gaming, and gossip, as you can watch all your shows, and it will be an enjoyable experience.

Trending