Akosua Brand Unveils EXODUS: A Mesmerizing Blend of Diaspora, Hip Hop, and Fashion

HELP CORPORATION dba eHELPbrands, the creative force behind the Akosuabrand, is poised to make a resounding statement with the launch of its second-year collection. Following the groundbreaking debut at the Kumasi Fashion Week Runway Show in May 2023, Akosua is not only returning to the Kumasi Fashion Week in May 2024 but is also set to grace the prestigious New York Fashion Week (NYFW) in September 2024 at the Sony Theater in New York City!

The EXODUS Collection: A Cultural Odyssey Revolutionizing Fashion

The theme for this year’s collection, titled “EXODUS: 50 Years of Diaspora, Hip Hop, and Fashion,” promises a captivating journey through time and culture. Each paired runway look represents a decade drawing inspiration from the dispersion of people in Africa during the Transatlantic Slave Trade. In a profound reflection of Akosua’s 50 year personal journey navigating between Ghana and America, this year’s showcase will reincarnate U.S. celebration of 50 years of hip hop iconic fashion staples materfully blending iconic hip hop looks, Akosua’s upbringing, rooted cultural elements, historical events, and modern-day trends. The showcase invites you to experience the rich tapestry of stories told through fashion, celebrating life, diversity, culture, knowledge, and sharing the essence of Beyond the Return.

Sustainable Fashion Takes Center Stage

The collection goes beyond aesthetics with sustainable elements such as handmade batik, tie dye, cowrie shells, brass & recycled jewelry and sustainable luxury leather bags, hats and slides.

Key Highlights of the Event:

Sustainable Leather Debut: Akosua is set to make a bold statement by introducing ethical leather. This upcycled luxury leather dyed with natural pigments innovation, aligns with Akosua’s vision of creating one-of-a-kind runway couture fashion infusing ancestral craft and environmental consciousness into every piece.

Pan African Sophistication: Every piece tells a story of Pan African sophistication, celebrating heritage with a modern twist. Additionally, each piece features kente labels that are hand woven and stamped in Kumasi, paying homage to Akosua’s Asante roots.

Global Collaboration: Akosua’s journey from Adansi Praso, Dompoase, and Kumasi in Ghana to New York is a testament to the brand’s global impact but she doesn’t stop there. Akosua has taken this collection a step further by releasing a limited edition graphic white tee — the “hip-hop T-shirt.” Featuring graffiti and a typographic picture of Africa, this iconic vintage tee pays homage to U. S. 80s and 90s hip-hop fashion with Africa’s popularized modern day afrobeats music. The social enterprise is looking to partner with other Ghanaian organizations using contemporary afrobeats to uplift the youth to promote traditional and modern art culture. Collaborations both locally and internationally, bring forth a collection that transcends borders.

Celebrating Artisanal Craftsmanship and Community Impact

Akosua is not just a brand; it’s an avant-garde symbol of Pan African sophistication. Made in Ghana, the brand is deeply rooted in artisanal craftsmanship, collaborating with locals to champion sustainability while empowering communities and providing employment opportunities. From recycled plastic accessories to innovative Ghana-Must-Go multi-purpose bags, Akosua designs are a testament to social responsibility. Every purchase empowers Ghanaians to create a better quality of life embodying a commitment to social impact and responsible goods where fashion transcends time, culture, and borders.

Conclusion

The EXODUS collection is Akosua’s commitment to redefining fashion, blending opulence with environmental responsibility and social impact. As the brand marks its second year, the runway at NYFW awaits a showcase that transcends boundaries, weaving together history, culture, and sustainability.