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Commonwealth develops tracker to help countries monitor coronavirus

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The Commonwealth has developed a coronavirus tracker that shows daily cases in member countries.

The tracker collects data from the World Health Organization (WHO) and shows the total confirmed coronavirus cases and deaths in the affected member countries.

The tool is designed to help countries prepare and respond to the pandemic.

The disease, caused by coronavirus is known as COVID-19, has infected more than 218,000 people and killed 8,800 in over 100 countries.

 

Assistant Secretary-General Nabeel Goheer said: “Coronavirus has rapidly spread across the world affecting people, livelihoods and nations.

“The Commonwealth, as an organisation that believes in innovation, has prepared this tracker that offers real-time and accurate insight for governments to make informed decisions on this worsening crisis.”

As of 23 March, the online tracker shows 12,707 Commonwealth citizens have been infected and 340 have died in some member countries.

A Commonwealth analysis suggests access to hospital beds and ventilators are limited in many countries, which could present a major challenge if coronavirus is not contained early enough.

Kathleen McCourt, President of the Commonwealth Nurses and Midwives Federation, said: “Commonwealth nurses and midwives are at the forefront of the global Covid-19 response.

“They are reporting inadequate access to personal protective equipment, being asked to work in unfamiliar environments and inconsistent or absent access to testing for healthcare workers

“We are encouraging national organisations to contribute data to the Commonwealth coronavirus tracker. This data will better prepare and equip healthcare workers to tackle this global emergency.”

She urged Commonwealth countries to work with health professionals to ensure healthcare workers are protected and able to care for their patients safely and appropriately.

The tracker is part of the Innovation Hub, which Secretary-General Patricia Scotland established in 2018. The online hub promotes the cutting-edge ideas and innovations of the Commonwealth’s 2.4 billion people, 54 member countries and 90 accredited organisations.

A Commonwealth’s health protection policy toolkit is available on the Innovation Hub. The toolkit looks at the effects of pandemics on global security and offers solutions to strengthen health protection systems.

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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