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Data is too expensive – Bullgod on low streams of Ghanaian music on DSPs
Famed Ghanaian artist manager and entertainment pundit, Lawrence Asiamah Hanson, professionally known as Bullgod has attributed the low streams of Ghanaian music on various Digital Streaming Platforms (DSPs) to the high cost of data in the country.
According to him, Ghanaians are usually not able to stream most of their songs because data provided by the various telecommunication companies in the country is expensive compared to data provided in other countries.
Speaking in an exclusive interview with Bela Mundi on TV3’s Newday show, the Chief Executive officer (CEO) of Bullhaus Entertainment revealed that most of the streams Ghanaian music gets are our foreign streams. He highlighted the disparity in accessibility of data, noting that a significant portion of the population faces financial constraints that limit their ability to stream music consistently.
The former manager of dancehall artiste, Shatta Wale, further asserted that the exorbitant cost of data in Ghana poses a significant barrier to entry for many music enthusiasts, particularly those in underserved communities. He also stated that Ghana has one of the worst internet in the world which makes it very difficult for music lovers to even stream music online.
“Let’s talk about the matters and these are facts. Check your streams and you’ll know all is from outside. If you check, the reason why we don’t stream our music is because data is expensive. If the artists are genuine with their analytics, they will tell you that most of their streams are from outside, Ghanaians living in the diaspora.
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“Out there, let’s say in the other regions if they are relaxing and they want to stream music, the thing will not even stream, and you’ll see nor kpa, your 10 cedis worth of data is gone. Who will try that thing? he questioned.
Bullgod to a greater extent opined that, “Nobody is sitting in Tarkwa or wherever where the network is even bad there will stream your music. Look, we are in Accra, and you know Accra is the hub, and everybody makes wild dey go find something. How many people will be streaming music?”