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Data is too expensive – Bullgod on low streams of Ghanaian music on DSPs

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Famed Ghanaian artist manager and entertainment pundit, Lawrence Asiamah Hanson, professionally known as Bullgod has attributed the low streams of Ghanaian music on various Digital Streaming Platforms (DSPs) to the high cost of data in the country.

According to him, Ghanaians are usually not able to stream most of their songs because data provided by the various telecommunication companies in the country is expensive compared to data provided in other countries.

Speaking in an exclusive interview with Bela Mundi on TV3’s Newday show, the Chief Executive officer (CEO) of Bullhaus Entertainment revealed that most of the streams  Ghanaian music gets are our foreign streams. He highlighted the disparity in accessibility of data, noting that a significant portion of the population faces financial constraints that limit their ability to stream music consistently.

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The former manager of dancehall artiste, Shatta Wale, further asserted that the exorbitant cost of data in Ghana poses a significant barrier to entry for many music enthusiasts, particularly those in underserved communities. He also stated that Ghana has one of the worst internet in the world which makes it very difficult for music lovers to even stream music online.

“Let’s talk about the matters and these are facts. Check your streams and you’ll know all is from outside. If you check, the reason why we don’t stream our music is because data is expensive. If the artists are genuine with their analytics, they will tell you that most of their streams are from outside, Ghanaians living in the diaspora.

READ MORE: I Will Rather Promote Songs On Tiktok Than Doing So In Nigeria – Bullgod

“Out there, let’s say in the other regions if they are relaxing and they want to stream music, the thing will not even stream, and you’ll see nor kpa, your 10 cedis worth of data is gone. Who will try that thing? he questioned.

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Bullgod to a greater extent opined that, “Nobody is sitting in Tarkwa or wherever where the network is even bad there will stream your music. Look, we are in Accra, and you know Accra is the hub, and everybody makes wild dey go find something. How many people will be streaming music?”

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You’ve done the honourable thing — Stonebwoy to Davido

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Multiple award-winning Ghanaian singer and song writer, Livingstone Este Satekla, professionally known as Stonebwoy has extended his congratulations to his Nigerian friend and colleague, Davido, following his nuptial knot with his partner, Chioma. (more…)

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It is a lifetime assurance; your daughter will be protected, respected – Davido assures in-laws

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In a viral video, Davido, the renowned Nigerian international artist, publicly made a heartfelt promise to his bride’s parents. (more…)

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Sarkodie shines in Hennessy’s 2024 Africa Cypher

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The 2024 Hennessy Africa Cypher, an impressive eight-minute showcase of musical style and wordplay from some of Africa’s notable hip-hop artists, has been released. (more…)

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Lukka Unveils Accra’s Official Soundtrack with Debut

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Single “CHALE HOW FAR”
Lukka, the dynamic young talent hailing from the vibrant streets of Accra, is ready to set the music scene ablaze with his electrifying debut single, “CHALE HOW FAR.” Crafted as Accra’s official soundtrack, this infectious Afro fusion anthem is poised to captivate audiences worldwide with its irresistible blend of Afrobeat rhythms and soulful R&B melodies.

Listen here
https://audiomack.com/lukkaislive/song/chale-how-far

At just 20 years old, Lukka, born David Nsiah Jackson, brings a fresh perspective to the table, seamlessly blending the rhythmic pulse of Afrobeat with the emotive tenor vocals that resonate from the heart of Ghana. With “CHALE HOW FAR,” Lukka invites listeners on a musical odyssey that transcends genres, celebrating the rich tapestry of sound from the African continent while infusing it with modern world influences.

“This song embodies the spirit of Accra,” says Lukka. “It’s more than just music; it’s a cultural experience. ‘CHALE HOW FAR’ captures the essence of our city, from the bustling streets to the vibrant nightlife and even touching on romantic adventures in Accra. It’s meant to be the soundtrack to every moment, whether you’re cruising through town or dancing the night
away.”

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Released under the banner of Meister Music, “CHALE HOW FAR” is poised to make waves both locally and internationally. With its infectious party drums, highlife-style guitar strings, and a catchy chorus that sticks on everyone’s lips, the song encapsulates the spirit of Accra in
every beat. As Lukka emerges onto the music scene at a time when Afrobeat sounds are gaining global recognition, he is determined to carve his own path and make his mark on the industry. With “CHALE HOW FAR,” he invites music lovers everywhere to join him on this
journey as he navigates the waters of creativity and innovation.

Prepare to be swept away by the irresistible charm of “CHALE HOW FAR.” Whether you’re a
seasoned Afrobeats enthusiast or a newcomer to the genre, Lukka’s debut single promises an
experience like no other. Get ready to press play and let the sounds of Accra transport you to a
world of rhythm, soul, and unbridled energy.
“CHALE HOW FAR” by Lukka is now available on all major streaming platforms. Don’t miss
out on the ultimate musical experience – tune in today and let the journey begin.

About Lukka:
Lukka is a rising star in the world of Afro fusion music, hailing from Accra, Ghana. Born David Nsiah Jackson, Lukka combines the rhythmic pulse of Afrobeat with soulful R&B melodies to create a vibrant sound that transcends genres. With his debut single, “CHALE HOW FAR,” Lukka is ready to make his mark on the global music scene and take listeners on a journey through the heart and soul of Accra.

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Use celebrities to rather educate youth on the dangers of alcohol – Wiyaala to FDA

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Sensational Ghanaian Afro-pop singer and songwriter, Noella Wiyaala Nwadei, professionally known as Wiyaala has shared her thoughts on the recent controversy surrounding the ban on alcohol advertisements by celebrities imposed by the Food and Drug Authority. (more…)

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I may turn down $1million deal to campaign for a political party due to stigmatization-Kofi Kinaata

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Renowned Ghanaian artiste Kofi Kinaata hints at possibly turning down a lucrative $1 million offer to endorse a political party in the upcoming general elections. (more…)

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