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Get Familiar: Afro-Basque rapper, ElPutoBen looks back to his Ghanaian roots

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ElPutoBen

ElPutoBen grew up in a musical environment from his childhood since his mother and his two aunts sang in a group. His father also had the talent to compose and sing his own lyrics.

At age 9, Ogazi (El Puto Ben) won his first Rap battle contest. His music influences are Rap, R&B, Funky, Dancehall, Hip Hop, Hip Life, High Life etc.

ElPutoBen

ElPutoBen performing at Cotton Club

His real name is Bernard Osei Owusu but artistically ElPutoBen (meaning The Fucken Ben), a name given by the people of the basque country (Spain) , after seeing and hearing him in their streets performing his music.

After a notebook full of lyrics and songs, ElPutoBen  decided to go to the studio. From there he formed a group called A to the B with Ari Garcia from Gernika. When they released their first album called ‘You Name It’, they enjoyed good reviews from the media and generated a lot of buzz for them to appear of shows such as Tele Berri, EiTB, Radio Euskadi, Tele Bilbao among others.

And if that were not enough they played in almost all the rooms of the Fnac company in the Spanish capitals. They conquered scenarios like BilboRock, Rock Star, Astra, etc… ‘You Name It’,  the duo’s first job is for sale in stores El Corte Inglés, Fnac etc.

Due to maternity Ari had to leave the group and ElPutoBen began his solo career. His debut album, “El Coco y el Cangrejo”  is a mix of songs that brings to bare the unique style of ElPutoBen. Letters made with many winks, puns and, on everything, motivating, fun and catchy. The album is currently being promoted with the company FNAC, making it available to their fans on all digital platforms (iTunes, Spotify, Tidal, Google Music, Deezer, Amazon Music, SoundCloud, etc.)

ElPutoBen so far has 5 music videos for songs like “Que te Ben”, “Don’t Give Up”, “Loca” and “Catch me if you can!” “Happy” is the must recent on  Youtube.

The album was recorded with 3 different producers in order to include songs of different styles, from HipHop to  DanceHall, Pop, R&B and AfroBeat.

Taking advantage of ElPutoBen’s ability to speak different languages, songs  on the album are presented  in English, Spanish and Twi. Since the album presentation at the Antxoki in Durango, he has continued presenting the album in the forums of Fnac Bilbao, Donosti, Madrid, Barcelona and other capitals where there are FNAC stores. The album is in both FNAC stores and Elkar stores.

ElPutoBen’s fame has skyrocketed, with frequent appearances at events such as the Bilbao fashion show “Pasarela Bilbao” Center in the heart of Gran Vía, New Year’s Eve Party 2018 organized by BilbaoCentro and #SSBlogersMarket Fair in Convent Garden San Sebastian, without forgetting their more intimate concerts in bars and clubs.

Elputoben now thinks it is time to go back to his roots musically and as result, he is spreading his winds musically to the ears of Ghanaian music lovers and English speaking countries.

 

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7 Pandemic Essentials You Should Pack While Travelling

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Traveling around the world provides people with unrivaled experiences. Traveling the world, on the other hand, sometimes necessitates caution.

 

A new disease has just swept across the globe, making travel extremely difficult. The COVID-19 pandemic, commonly known as the Coronavirus pandemic, has swept the globe, prompting travel bans in many countries. Reduced flights as a result of the epidemic will produce a major economic imbalance in every country.

 

However, if you’re stuck elsewhere in the world and need to get back to your own country, or if you need to travel for work, there are some things you should be aware of — basics to take. It’s perilous to travel during a pandemic. You can only avoid potential health concerns if you thoroughly prepare yourself.

 

Here are some of the most important items to bring with you if you’re traveling during a pandemic:

 

Hand Sanitizers with Alcohol, Masks, and Gloves

Handwashing is one of the most efficient strategies to prevent Coronavirus illness from spreading. Hands should be washed for at least 20 seconds with soap and water to remove dirt and bacteria. You may not always have access to soap and water while traveling. As a result, carrying a hand sanitizer is an excellent idea. To clean your hands, global health agencies such as the World Health Organization (WHO) and the Centers for Disease Prevention and Control (CDC) recommend using a hand sanitizer that contains at least 60% alcohol.

 

Also, have extra face masks and gloves in your vacation pack in case you don’t have access to running water. Make sure it’s in the front pocket of your bag so you can get to it quickly when you need it. Without your gloves and masks on, avoid contacting surfaces and dealing with people. 

A First-aid Kit, as well as a Few Basic Medicines

 

Medications, rapid covid 19 diagnostic tests made through plastic injection molding( learn how to make custom injection mold), and first-aid kits may not be readily available throughout your vacation. Injuries and minor health difficulties can be avoided with the correct medicines and safety equipment. Infections of the stomach, coughs, colds, cuts, and wounds are all frequent health issues that might arise at any point during your journey. As a result, it is preferable to be prepared than to be sorry afterward.

 

Prescription medicines (if any), cough/eye drops, oral rehydration salts, antiseptic wound cleaning, antifungal/antibacterial ointments, digital thermometer, bandages, and cotton swabs are all goods that can be included in a first aid kit. We cannot emphasize enough how robotics has played an important role in the manufacture of medical supplies and the speedy processing of medicine, diagnostic kits, etc. It really helps us get repid supply of medicine and medical supplies.

Disinfecting Wipes and Spray

 

It might be difficult to avoid touching surfaces while traveling, which is where a box of disinfecting wipes or spray can help. Wipe surfaces (such as a doorknob in your hotel room, chairs, and armrests of your plane seat in case of air travel) with disinfecting wipes or spray before touching them. According to a preliminary study, the Coronavirus can persist on surfaces for up to 72 hours, hence surface cleaning is recommended.

 

If you’re flying, wipe down any high-touch surfaces in the vicinity of your seat. Disinfectant wipes are great for cleaning objects of any shape quickly and easily.

Charging Cords

 

On our post-lockdown journeys, we’ll be traveling in a “contactless” environment, with contactless payments and check-ins becoming the norm. Because your credit cards, ID, tickets, and critical documents are all stored on your devices, you’ll need to bring portable chargers, backup chargers, and the appropriate adaptors for your location to stay charged. 

 

You’ll want to charge your gadget before your vacation, so don’t forget to bring it with you on the day of your trip. In most airports, cell phone chargers are provided (at an excessive price). Laptop cords will be more difficult to replace. Remember to bring a charging cord for any other devices that need to be charged, such as Bluetooth speakers or your camera.

 

Remember to bring this item with you when you return home from your vacation. Hostels might establish a side business selling the power cords that are left behind when guests check out.

 

Travel Snacks

 

High-risk environments for Coronavirus include crowded restaurants and public water and coffee taps. In addition, to reduce the danger of infection, most airlines have restricted food and beverage service during flights. Before you leave, experts advised that you fill up your reusable bottles with coffee and water and bring some munchies from home.

 

Bringing your snacks is set to become your new travel essential if you’ve previously relied on airport stores or the airline for your on-the-go meals. Because many airlines have stopped serving in-flight meals and many airport restaurants have closed, you’ll need to bring enough food to last the duration of your voyage. It’s advisable to eat before boarding the plane so that you can keep your mask on for as long as possible.

 

Conclusion

It would be preferable if you could put your travel plans on hold for the time being. If you must go, make sure to take all required precautions and include the aforementioned travel essentials to avoid contracting the Coronavirus. It may be preferable to drive one’s car rather than using public transportation. Also, stay informed about the newest government recommendations on air, train, and bus travel during this time.

 

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Gospel Musician Efua Black Celebrates Birthday With Father’s Home

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Takoradi-based gospel artiste, Mrs. Ellen Tsibuah also known in the music circles as Efua Black has donated assorted food items to the Father’s Home Care Ministry at Anto Aboso in the Shama District as part of the celebrations marking her birthday.

Although Efua Black’s birthday fell on Tuesday, 12 October, for the purpose of convenience, she chose to celebrate the occasion on Saturday, 16th of October to extend love to the orphans at the children’s home.

She donated numerous food items including fresh tomatoes, tomatoes pastes, pepper, frozen chicken, fish, onions biscuits, and drinks among others.

The children of the Home were engaged in numerous fun and exciting activities to put smiles on their faces and to give them a sense of belonging.

According to Efua, orphans also yearn for the presence of their parents when they see other kids in society with theirs and this phenomenon could affect their self-esteem when they don’t get similar care and love.

She added that spending her birthday through the extension of the love of Christ to the children was timely and a step in the right direction for her ministry.

“As a gospel artiste, my main purpose is to preach Christ through my music and extend the love of God to these children. I am here, to make them feel part of a bigger society. These children may feel some sense of loneliness when they see other children with their parents, this could affect their self-esteem, therefore, it’s our responsibility as a society to enhance their sense of belonging and continue to show them, love  “.

Efua expressed her heart warm gratitude to the caretakers of the Home for their services and advised them to continue doing more towards uplifting the plight of every child at the Home as there are more blessings in such work but could equally turn out to be a curse when the children are not managed well.

“The Bible says love to orphans and widows is one of the greatest blessings, if they are not well managed, it could be a curse for the caretakers, so it behooves on us to do our maximum best to secure the happiness of the children for God to also bless us”, she stated.

Efua black called on well-meaning Ghanaians, benevolent organizations, and the Government to extend helping hands to the Home.
She hinted at the   release  of  her second  single, title ”Reign”, a contemporary worship song  come Monday 18th October 2021.

Receiving the items on behalf of Father’s Home Ministry, Janet Anderson, a parent at the children’s home expressed gratitude and for the love and kind gesture of Efua Black and friends in considering to celebrate her birthday in the home since she could have chosen to mark it at any place of her choice.

 

She thanked the team and prayed for God to replenish anything that had been lost through the sacrifice to put smiles on the faces of the children.

The Father’s Home Care Ministry currently has 100 children who are being catered for with some in primary, Junior, and Senior High school as well as others in numerous Tertiary Institutions across the country.

Story by Kwame Offei

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Guinness and 3 Music Network hold Master Class for young creatives in Kumasi

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Guinness and 3 Music Network held an engaging Creative Master Class for over 50 young and budding creatives in Kumasi with the aim of spurring them to growth.

 

The 2-hour session held at the Golden Bean Hotel in Kumasi featured Incredible Zigi, a celebrated Dance Artist and choreographer, Oheneba Yaw Boamah, a multiple award-winning Fashion Designer/Creative Director of Abrantie the Gentleman, Baba Sadiq Abdulai Abu, Founder / Managing Director of 3 Music Networks (Organizers of 3 Music Awards) and George Britton, Talent Manager / CEO of GB Records, moderated by NYDJ. The facilitators shared their success stories, challenges, and tactics of excelling in their various crafts.

The Guinness Creative Master Class follows the successful outdooring of the Pan-African Guinness campaign, Black Shines Brightest. The campaign celebrates creativity, ingenuity, and the energy that resonates when individuals come together, fizzing with optimism, creativity and potential.

 

Speaking at the Creative Master Class, Head of Beers (Heineken Portfolio and Guinness Trademark) at Guinness Ghana, Roland Kwasi Larbi Ofori emphasized that Guinness, through the Bright House Experience platform and the Creative Master Class, aims to drivee thought leadership and conversations about the creative arts.

 

“In Ghana, there have been concerns within the creative arts industry on discussing specific topics and this stifles growth.We partnered with 3 Music Network today to debunk these myths and encourage creative arts enthusiasts to believe in themselves and overcome any fears they have because indeed, Black Shines Brightest.”

 

The Creative Masterclass, which consists of a series of panel discussions, will move to Tamale then Takoradi and finally in the capital city, Accra. Guinness will continue to inspire creatives to be proud and confident, to look to each other for inspiration, bring their ideas to life and take on opportunities.

 

Speaking to the young and aspiring creatives from Kumasi, Incredible Zigi said he had worked extremely hard for several years before making waves and eventually being recognized by Guinness to headline a campaign. He encouraged the young creatives to carve a niche for themselves by nurturing their creative skills and talents.

 

After the Master Class, The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign was unveiled in Kumasi. This is a model bar which serves as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.

 

On his part, Baba Sadiq Abdulai Abu, Chief Executive Officer of 3 Music Network said, “Platforms like Black Shines Brightest by Guinness is one that the creative industry needs at this time of our industry growth. We are grateful to Guinness for this opportunity as this helps Ghanaian creatives showcase our potential, flair and imagination to the rest of the world unique way’’.

 

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Be Vigilant: WorldRemit issues statement on fraudulent money-doubling scheme in Ghana

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WorldRemit has issued a statement following a warning from the Bank of Ghana for the general public to be wary of a money-doubling scheme operating in Ghana under the pseudo name “Worldremit”, saying, the scheme is fraudulent and does not reward investors as promised.

The Central Bank made it clear that, this fraudulent scheme is distinct from the globally renowned Fintech, “WorldRemit” which is in the business of international fund transfers.  WorldRemit has since issued an official  statement on its website concerning the matter, as follows:

Dear WorldRemit partner,

We’re aware of recent fraudulent attempts to impersonate our brand online in Ghana – using our name or pseudonyms like Worldremit or World Remit.

We aim to be ever-vigilant in our approach to cybersecurity and fraud prevention measures, and do our best to shut down these sorts of attempts when we see them. The reality is that there are many fraudsters on the lookout to scam customers out of their money or personal details. This is not unique to us, but is a very common tactic used by unscrupulous people who target our industry.

Ways we minimise the impact of fraudsters:

1. Educate our customers on security measures, including our most recently published Security Guide, which you can find online here: http://wrem.it/security
2. Report and remove fraudulent accounts that are active on the various social media sites where we operate
3. Only ever use secure connections through our website and app, which use a bespoke, in-house machine learning model to protect against fraud
4. Utilise a bounty programme which pays white hat hackers to find vulnerabilities in our system to then be patched and secured immediately
5. Implement next generation antivirus to keep our system secure from any fraudulent attempts to access our systems internally
6. Adhering to PCIDSS compliance to protect all cardholder data

As always, we seek to keep our customers safe from all online scams where our service is concerned. Some simple steps we would urge our audience in Ghana to adhere to are:

  1. Check that they are visiting our official website www.worldremit.com (you will see a secure lock pad in the browser window next to our URL).
  2. Check that you are downloading our official WorldRemit app before making any transactions. We will never ask for your personal details over our social media sites in a public forum, such as full name, address or bank details. We take your safety very seriously and request that if you do see any instances of people acting fraudulently that you join us in reporting them on whichever channel they appear.

Thank you for your help in this matter,

Your WorldRemit team

 

WorldRemit is a cross-border digital payments service that provides international money transfer and remittance services in more than 130 countries and over 70 currencies. It was founded in 2010 by Ismail Ahmed, Catherine Wines, and Richard Igoe.

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Baileys Delight marks World Liqueur Day in Lush Style

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Baileys Delight, a light and lush cream liquor with a taste of African honey with rich dairy cream, has commemorated this year’s World Liqueur Day in a playful and indulgent way.

 

The first of its kind to be celebrated in Ghana, World Liqueur Day is set aside to celebrate and appreciate the plethora of liqueurs across the world.

 

As part of the celebrations, Baileys Delight popped up in town to share the delightful experience with its patrons by gifting them a delightful box containing items such as  Baileys Delight infused chocolate bar, a branded glass and a bottle of Baileys Delight — right from the heart of Baileys.

To reiterate the celebratory moment and leave a lasting impression, the gifting came with a customized festive balloon. The goal of the gifting is to share a delightful experience with Ghanaians and rekindle the light taste of Indulgence in their lives.

 

Some of the patrons who benefitted from this gifting spree include Tiktok stars Wesley Kesse and Say Logan.  Others include media icon Chrystral Karyee, Nana Made in China, Asantewaa Neizer, Gisela Amponsah, Akosua Win, and a host of other inspiring figures. Beneficiaries were also delighted about the message of responsible drinking and urged that others explore the drinkiq.com platform for more.

 

Baileys Delight remains the delectable offering of choice from the makers of Baileys Original Irish cream, and offers a flawless fusion of Cream Liqueur with an African twist to present a perfectly silky, smooth, and delicious treat. Baileys Delight is invitingly charming.

 

The deliciously light cream liquor ingredients are a product of meticulous craftsmanship, innovation, and delicious trendsetting that Guinness Ghana is renowned for.

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Top YouTube Analytics Essential to Grow Your Channel

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Having a successful channel is more than growing views and subscribers. There are a lot of factors that come into play when analyzing your channel’s growth. In addition to view and subscriber count, strategizing with more metrics in mind provides the transparency you need to grow your channel.

It can feel overwhelming and like a foreign language, but Promolta has broken down the analytics you need to watch to create more successful videos and in turn, grow your channel!

1. Pay Attention to Impressions

Impressions are the number of times your video’s thumbnail appeared on a user’s screen. This is a great metric to see how visible your videos are on the platform and where users are more likely to see them.

To dig a little deeper, the impression click-through rate shows the number of people who clicked on your video from just seeing your thumbnail. This helps you determine which thumbnails and titles work for pulling in views. And not just views, comparing this metric with average view duration lets you see how long people watch your video. Having a high impression click-through rate and high average view duration means users are responding well to your thumbnail and title and are interested in your content.

2. Keep Up with Watch Times

It’s just as important to keep track of views as it is to keep track of watch times. Watch time is the number of minutes your viewers have spent watching your content. Identifying which videos gain the most watch time can help you determine what content your audience prefers. This metric is key to gain more visibility as the YouTube algorithm pushes videos with high watch times and engagement.

3. Examine your Audience Retention

Similar to average view duration, audience retention shows how long your viewers are watching and when they stop. It also shows specific times in the video that your viewers engaged with most. This metric allows you to break down your video second by second and discover key moments that pulled in your viewers. This is useful information to keep in mind when you create your videos.

4. Identify Your Traffic Sources

Identifying where you pull in your viewers from is important to help you bring in more. Traffic sources are where on YouTube your viewers click on your videos and what external sites they come from. Keeping track of your traffic sources can help you strategize marketing for those top sources and bring in more viewers.

5. Learn Where Your Videos Are Being Shared

Similar to traffic sources, you want to know where your videos are being shared. Looking at the sharing service metric lets you see what social media sites your video is being shared to and where your video is being embedded. This is essential to create more shareable content for your viewers, pull in more views from external sources to grow your channel.

6. Discover What Devices Your Viewers Uses

What device your viewers are using can influence what videos they watch. Looking at the device type metric will show you where most of your views come from. Mobile users might be more inclined to watch shorter content while computer users might apt for longer videos and playlists. With this data, you can optimize your content for the device type most viewers use and pull in more engagement.

7. Study Your Card Click-Through Rates

Card click-through rates measure the percentage of viewers who click on your cards. It can also show which type of cards your viewers prefer. Analyzing this metric can guide you to identify your most engaging cards and even the best timing and placement. You can use this data to implement engaging cards into all your videos helping bring in more views and subscribers.

Learning about your viewers is vital to learning how to keep your viewers and gain more. While there is a litany of metrics available, these core analytics are always relevant no matter how big your following grows.

We hope you enjoyed this blog.

 

If you are interested to get your YouTube channel and videos discovered by A LOT more fans, then start your campaign on www.Promolta.com now. We will distribute your video on blogs, games, apps, and websites. Over 100,000 paying customers have used www.Promolta.com since 2012 and we would love to help you get noticed.

Still not sure? We have successfully promoted videos from Sony, Disney, Universal, Ted Talk, HP, AWS, Monster Energy Drink, Eminem, Young Buck, Gucci Mane, and Katy Perry. Thus, with www.Promolta.com your videos will get seen and discovered by a lot more fans.

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