Event companies are folding up due to lack of corporate support- Ashis

Renowned Ghanaian artiste manager and entertainment critic, Nana Poku Ashis has sounded an alarm about the distressing trend of event companies folding up due to a lack of corporate support. 

Speaking in a recent interview with Graphic Showbiz, Ashis highlighted the challenges faced by event organizers in securing essential backing from corporate entities, leading to a dire situation for the industry.

The manager for the Highlife musician, Kwabena Kwabena indicated that organisers and creatives who fund their own projects were not financially sound enough to shoulder such huge budgets. 

“Event organisers make losses and so do individual musicians who organise their own shows, and it is simply because of lack of sponsorship. Although they will not admit it, I can say without fear that every musician who organised their own show in December last year made a big loss.

READ ALSO: Creatives campaigning for political parties disappointing – Ashis

“You put in so much for an event and you don’t break even. If not because of our fans, we wouldn’t have organised the Kwabena Kwabena and Becca Vals Day concert this year. We always want to get closer to the fans, and that is the reason we always keep this event going; but trust me, we are suffering,” he stated.

The showbiz mogul further asserted that a lot of money goes into organising good shows, and if they did not get financial support from sponsors, it would be difficult to survive

“Some time ago, the alcoholic beverage companies used to hold us down, but a ban from the Food and Drugs Authority (FDA) stopped them from sponsoring events and that is when our troubles started. Now we are crippled, and we don’t know what to do. We can barely survive on our own, and this is the time the government should come to our aid,” he emphasized.