I support TikTokers, they’re important to the industry- Medikal

Creators on TikTok have become an essential part of Ghana’s music industry, and rapper, Medikal, doesn’t mind paying them to promote his music.

Speaking in a recent interview on Hitz FM’s ‘Daybreak Hitz’, the “Sowutuom” rapper said he strongly believes TikTok is significant medium of influence in today’s music scene and he doesn’t mind investing resources to get his music outside.

“Sometimes, before I drop a song, I meet some of the TikTok influencers, dancers, etc. I support them because, as you see, they support Ghana music, not just my music. And I find what they’re doing so interesting”, he said.

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Medikal further explained that he maintains a positive working relationship with these content creators, adding that they are essential to the success of songs in Ghana.

“Right now, things have changed. It’s not like a big artiste can just drop a song and go to sleep, because their (TikTokers) efforts make songs blow up as well.

“So I don’t wait to even drop a song before, like, yeah, I meet them in town. Because it’s entertainment, we are all in the same business, so it’s only right to be nice. So that they will also be there for you,” he added.