Importance of Real Estate Video Marketing in 2021

Video marketing has been proved to be a crucial promotional strategy for Real Estate agents. It has proved to transform their regular practices and helped them to capture better customer attention. Real Estate videos could be a virtual tour of the property or drone-induced footage that showcases the minutest of detail, pictures, and detailed description of the place. You can build a stronger connection with your clientele using videos and can garner massive attention from prospective clients.

Advantages of Real Estate Videos

1. Videos are bringing about a revolution in Real Estate marketing and can stir up visual and emotional stimuli among your potential leads.
2. Videos can lead to a higher retention rate than just pictures and are greatly trusted, especially post-pandemic, in the Real Estate arena.
3. Video marketing helps nurture reliable lead generation, display a better view of property listings, and can generate valuable page views.
4. A compelling Real Estate video can encourage leads to contact the agent, persuade sellers to work with them and generate more leads.

How to Frame and Use Real Estate Videos in Real Estate Marketing

1. A Video Tour

Use a video to give an in-depth guided tour of the property – visually describing each room and explaining the core details of the area and surroundings. You can carefully and genuinely use AR or VR technology to highlight certain areas of Real Estate without misleading your customers.

Most realtor marketing ideas suggest that Aerial footage stands out and gives a unique perspective into properties. Videos can illustrate the fundamentals of basic and luxurious homes letting buyers get close to listing without physically being there. These videos can be fun to watch and provide a sharp look at the property, along with its proximity.

2. Enhance your Brand Awareness

Almost all businesses use video marketing tactics to enhance their businesses and brand awareness, and Real Estate is no exception. Agencies use videos to place their properties right on their customers’ screens. These real estate videos talk about their previous alliances, their properties and highlight the ethics, objectives, values, and goodwill of the agency.

3. A Virtual Tour of the Inside and the Outside of a Property

Many customers are not only interested in the interiors of a property, but also the neighborhood, & nearest facilities, roads, and immediate vicinity. Videos can help you display the demands of the buyers and entice them to take the next step. You can easily show nearby areas like parking facilities, amenities provided within and outside of the property, nearby marketplaces, facilities like schools, hospitals, malls, and the neighborhood.

These virtual tours save a lot of time and money for both – the buyer and the seller, as details are shared in the comfort of their homes. These tours can generate leads and evoke interest in them.

4. Videos on Client Testimonials

In Real Estate; Client Testimonials, reviews, ratings, and real-time feedback are some of the biggest sales drivers that can greatly influence the decision of a customer. Potential buyers tend to read the reviews before investing and deeply rely on videos before making the final decision.

Testimonials form a human connection from one buyer to the other, and there is an immediate trust developed for the agent. Word of mouth recommendations, educational videos, FAQ-based videos, and top property listings are some of the most popular videos that are created to attract a buyer.

5. Emotional Videos

The Real Estate industry is all about feelings, attachments, and emotions. Buyers take properties personally as this will either be their place of work, place to live with family, or a place that can help them invest their hard-earned money (out of the many other reasons).

You can hamper this opportunity and create real estate videos that can stimulate feelings and immediately reveal a sense of assurance to your potential leads. You could try videos wherein a client can describe his struggle in acquiring a specific property, or you can describe how you helped him emotionally deal with this situation, etc.

6. Mind the Duration

Videos that are too long can distract and bore your leads. Stick to duration and try and make videos that are less than a minute.

7. Say what you mean

Real Estate is all about trust, faith, and goodwill. Don’t say things just for converting a lead into a sale and then walking away from your commitment. This is the worst that can happen to a customer, and the negative word of mouth may cost you your entire business. Stay true to your viewers and use this opportunity to maintain transparency with your customers, exhibit a professional work culture, and build a solid relationship with them. This will attract customers to your agency.

8. Listings 

Create a video on property listings revealing an overview of the property, its rooms, size, agent details, address, locality, neighborhood, etc. Consider textual overlays, aerial footage, AR/VR Tech usage, added background music, etc. This is a great chance for agents and sellers to propagate their luxury properties.

9. Cross-Promote your videos

Finally, it’s time to upload your videos on relevant platforms that garner maximum attention from prospective buyers. YouTube, Instagram, Facebook, TikTok, and other social media handles are great platforms to upload and promote your Real Estate Videos.

10. Advise your clients

The end result of creating videos is to convert a lead into a sale and enhance the brand and reputation of your agency. You can make advisory videos, guide and educate prospective clients, and help them choose the right property according to their needs and preferences.

Conclusion

So, start creating and sharing Real Estate Videos and generate as many key leads and client conversions as possible. Video marketing is at the top of the funnel, greatly improves listing visibility, and is a more organic way of showing the property to your customers. You can take professional help from a reliable Real Estate video maker like InVideo, which can help you make a compelling video giving out essential information to clients/sellers and even arrange immediate meetings with them.