Connect with us

People & Lifestyle

Importance of Real Estate Video Marketing in 2021

Published

on

Conveyancing 1 1080x675 1

Video marketing has been proved to be a crucial promotional strategy for Real Estate agents. It has proved to transform their regular practices and helped them to capture better customer attention. Real Estate videos could be a virtual tour of the property or drone-induced footage that showcases the minutest of detail, pictures, and detailed description of the place. You can build a stronger connection with your clientele using videos and can garner massive attention from prospective clients.

Advantages of Real Estate Videos

  1. Videos are bringing about a revolution in Real Estate marketing and can stir up visual and emotional stimuli among your potential leads.
  2. Videos can lead to a higher retention rate than just pictures and are greatly trusted, especially post-pandemic, in the Real Estate arena.
  3. Video marketing helps nurture reliable lead generation, display a better view of property listings, and can generate valuable page views.
  4. A compelling Real Estate video can encourage leads to contact the agent, persuade sellers to work with them and generate more leads.

How to Frame and Use Real Estate Videos in Real Estate Marketing

1. A Video Tour

Use a video to give an in-depth guided tour of the property – visually describing each room and explaining the core details of the area and surroundings. You can carefully and genuinely use AR or VR technology to highlight certain areas of Real Estate without misleading your customers.

Most realtor marketing ideas suggest that Aerial footage stands out and gives a unique perspective into properties. Videos can illustrate the fundamentals of basic and luxurious homes letting buyers get close to listing without physically being there. These videos can be fun to watch and provide a sharp look at the property, along with its proximity.

2. Enhance your Brand Awareness

Almost all businesses use video marketing tactics to enhance their businesses and brand awareness, and Real Estate is no exception. Agencies use videos to place their properties right on their customers’ screens. These real estate videos talk about their previous alliances, their properties and highlight the ethics, objectives, values, and goodwill of the agency.

3. A Virtual Tour of the Inside and the Outside of a Property

Many customers are not only interested in the interiors of a property, but also the neighborhood, & nearest facilities, roads, and immediate vicinity. Videos can help you display the demands of the buyers and entice them to take the next step. You can easily show nearby areas like parking facilities, amenities provided within and outside of the property, nearby marketplaces, facilities like schools, hospitals, malls, and the neighborhood.

These virtual tours save a lot of time and money for both – the buyer and the seller, as details are shared in the comfort of their homes. These tours can generate leads and evoke interest in them.

Advertisement

4. Videos on Client Testimonials

In Real Estate; Client Testimonials, reviews, ratings, and real-time feedback are some of the biggest sales drivers that can greatly influence the decision of a customer. Potential buyers tend to read the reviews before investing and deeply rely on videos before making the final decision.

Testimonials form a human connection from one buyer to the other, and there is an immediate trust developed for the agent. Word of mouth recommendations, educational videos, FAQ-based videos, and top property listings are some of the most popular videos that are created to attract a buyer.

5. Emotional Videos

The Real Estate industry is all about feelings, attachments, and emotions. Buyers take properties personally as this will either be their place of work, place to live with family, or a place that can help them invest their hard-earned money (out of the many other reasons).

You can hamper this opportunity and create real estate videos that can stimulate feelings and immediately reveal a sense of assurance to your potential leads. You could try videos wherein a client can describe his struggle in acquiring a specific property, or you can describe how you helped him emotionally deal with this situation, etc.

6. Mind the Duration

Videos that are too long can distract and bore your leads. Stick to duration and try and make videos that are less than a minute.

Advertisement

7. Say what you mean

Real Estate is all about trust, faith, and goodwill. Don’t say things just for converting a lead into a sale and then walking away from your commitment. This is the worst that can happen to a customer, and the negative word of mouth may cost you your entire business. Stay true to your viewers and use this opportunity to maintain transparency with your customers, exhibit a professional work culture, and build a solid relationship with them. This will attract customers to your agency.

8. Listings 

Create a video on property listings revealing an overview of the property, its rooms, size, agent details, address, locality, neighborhood, etc. Consider textual overlays, aerial footage, AR/VR Tech usage, added background music, etc. This is a great chance for agents and sellers to propagate their luxury properties.

9. Cross-Promote your videos

Finally, it’s time to upload your videos on relevant platforms that garner maximum attention from prospective buyers. YouTube, Instagram, Facebook, TikTok, and other social media handles are great platforms to upload and promote your Real Estate Videos.

10. Advise your clients

The end result of creating videos is to convert a lead into a sale and enhance the brand and reputation of your agency. You can make advisory videos, guide and educate prospective clients, and help them choose the right property according to their needs and preferences.

Conclusion

So, start creating and sharing Real Estate Videos and generate as many key leads and client conversions as possible. Video marketing is at the top of the funnel, greatly improves listing visibility, and is a more organic way of showing the property to your customers. You can take professional help from a reliable Real Estate video maker like InVideo, which can help you make a compelling video giving out essential information to clients/sellers and even arrange immediate meetings with them.

Advertisement

 

 

Advertisement

People & Lifestyle

MTN Climax Eidul Fitr with Cultral Day Celebration

Published

on

Salihu Abu of MTN Senior Manager for Customer Relations and Credit Management presenting the items to Alhaj Latif PRO of the National Chief Imam

MTN Ghana concluded this year’s Eidul Fitr celebrations with cultural events in Accra Newtown and Kumasi. The cultural events brought together various ethnic groups in the communities to showcase their rich culture in vibrant durbars.

Leaders of the ethnic groups led their delegations with traditional performances. The event featured live performances from dance groups and artists during the durbars. The cultural day platforms were used to share goodwill messages and to address community issues. In Kumasi, chiefs paraded from the central Mosque through Manhyia, Allabar, and ended at Kumasi Zongo. Health screening exercises were also included in the activities. Residents were screened for Hepatitis B, Blood Pressure, HIV, Malaria, and had their sugar levels checked.

In addition to these activities, the CEO of MTN Ghana, Stephen Blewett, in solidarity, celebrated with Muslim employees at MTN House. MTN Regional leadership also held similar engagements with Muslim employees in all 16 regions.

Before the cultural day, MTN Ghana presented food items and cash to the National Chief Imam, His Eminence Dr. Sheikh Usmanu Nuhu Sharubutu, and Regional Chief Imams in Ashanti, Western, and Northern regions. This year, a total of GHS100,000 was committed to the purchase of items for the celebration of Eidul Fitr in the three regions. The items presented included rice, cartons of vegetable oil, packs of mineral water, soft drinks, rams, and cash.

In Accra, Salihu Abu, Senior Manager for Customer Relations and Credit Management, led the delegation to the National Chief Imam and expressed his appreciation on behalf of MTN for the support, patronage, and loyalty of MTN’s customers across the country. He expressed gratitude for their continued support of MTN’s activities and the warm reception the company has received over the years.

Advertisement

The National Chief Imam, Dr. Sheikh Osmanu Nuhu Sharubutu, received the items and thanked MTN for its continuous support. He also prayed for the company’s success, saying, “We are grateful for this gesture that you have done. May Allah increase your business and activities.”

The donations in the Ashanti, Western, and Northern regions were led by Mr. Simon Amoh, Senior Manager Regional Sales, Prince Owusu Nyarko, Senior Manager Southwest, and Kwame Aseye Akude, Manager Retail Experience Northern Business District.

MTN has been supporting the Muslim Community for 16 years during Eid-ul Fitr celebrations through donations and the organization of events in Nima, Accra New Town, Kumasi, Kasoa, and Tamale. The company also supports the National Hajj Board annually in the organization of the pilgrimage to Mecca.

Continue Reading

People & Lifestyle

Gavi and UNICEF welcome approval of new oral cholera vaccine

Published

on

malaria vaccine scaled

Gavi, the Vaccine Alliance, and UNICEF welcome the news that a new oral cholera vaccine (OCV), Euvichol-S, has now received WHO prequalification and can be made available to countries around the world. The prequalification of this new product will help EuBiologics, the manufacturer, produce more volumes of vaccine, faster, and at a lower cost – a key step to expanding supply amidst the ongoing acute global upsurge of cholera outbreaks.

Today’s approval will help increase the overall supply of OCV available in 2024, with approximately 50 million doses now forecasted to be available to the global stockpile this year, compared to 38 million in 2023. Euvichol-S is an important product innovation: a simplified formulation of Euvichol-Plus that reduces the number of vaccine components – delivering a vaccine that studies have shown remains equally effective against key cholera serogroups while lowering production cost and complexity – thus allowing for larger volumes to be produced faster.

Cholera has been surging globally since 2021, with high case fatality rates despite availability of simple, effective and affordable treatment. The large number of outbreaks has led to unprecedented demand for vaccines from impacted countries. While global OCV supply has increased eighteen-fold between 2013 and 2023, the large and sustained spike in demand has put a strain on the global stockpile of OCV. Partners and countries are working urgently on cholera response, prevention and control measures in the face of this crisis, and have called on countries, manufacturers and others to support. Most recently, Gavi, UNICEF and partners announced the largest ever global deployment of cholera diagnostics to support surveillance and response.

“Prequalification of Euvichol-S represents a lifeline for vulnerable communities around the world,” said Dr Derrick Sim, Managing Director of Vaccine Markets & Health Security at Gavi. “Every vaccine dose delivered through Gavi programmes today represents years of planning and investment to shape the market so supply matches countries’ needs. The approval of this new product could not have come at a more important time given the acute upsurge of cholera outbreaks we are seeing worldwide. We commend EuBiologics for their role in ensuring countries around the world have access to cholera vaccine as part of their response toolkit.”

EuBiologics is currently the only supplier of OCV to the global stockpile, although other manufacturers are expected to have products available in the coming years. Gavi, the Vaccine Alliance works to shape the OCV market, and funds the global stockpile of OCV doses, along with transport and vaccination activities in lower-income countries. UNICEF leads on procurement and delivery of doses to countries. Use of the stockpile for emergency response is overseen by the International Coordinating Group for Vaccine Provision (ICG), led by WHO.

Advertisement

“Despite cholera being preventable and easily treatable, children continue to suffer from this potentially fatal disease. UNICEF has already secured access to all the available doses of the just-approved vaccine and will deliver these to the countries at the highest possible speed,” said Leila Pakkala, Director of UNICEF Supply Division. “The approval means that UNICEF can increase the procurement and delivery of cholera vaccines by more than 25%, pushing back harder on deadly cholera outbreaks.”

Continue Reading

People & Lifestyle

Isap Music Drops ‘Naomi’ As First Single of The Year

Published

on

isap press pic 1

Ghanaian Hip-Life/Hip-Hop artiste, Isap Music has today officially released his premiere single of the year, “Naomi” on all digital streaming platforms.

The new single is an Afrobeats record that boarders on the thin line between love and obsession.

Isap Music opens with a reassurance for that special someone as he plans to put a ring on her finger soon. His sweet-singing voice together with the charming lyrics not only wins the heart of “Naomi,” but the listener as well.

On the DCM Records produced track, Isap Music brings a different energy to his first single of 2024, building a strong anticipation for subsequent releases as the year progresses.

However, until then, “Naomi” is simply one of the best Ghanaian Afrobeats songs released so far this year.

Advertisement

Isap Music’s spectacular performance on the two minutes 27 seconds track has everything; vocals, lyrics, storytelling and ad-libs, all on point.

It’s hard to believe such a good song was produced from another person’s experience but that is exactly how the song came to life.

In an online interview with Amplify Ghana, Isap Music disclosed that “Naomi” was inspired by a friend.

“The love song was actually inspired by a friend who was so much into his girl that he couldn’t stay a day without hearing her voice,” he said.

The latest single comes after his collaboration with 2022 VGMA Best Rap Performance award winner Lyrical Joe, Suuparstar TZ and Siicie on “Yesu Frɛwo” released last year.

Advertisement

Isap Music is one of the exciting new voices in the music scene. This new release, “Naomi” continues his streak of superb releases. Gaining recognition as one of the few street preachers, Isap Music’s versatility as an artist is of no doubt. He continues to share different messages and produce bangers in many genres.

“Naomi” by Isap Music is currently available on all digital streaming platforms.

Listen to “Naomi”

Continue Reading

People & Lifestyle

Immediate Nexus: Your Gateway to Free Investment Education in 2024

Published

on

Immediate Nexus

Within the ever-changing financial environment, it’s an issue of immense importance that an investor remains at the forefront. Immediate Nexus is a beacon that avails the indispensable resources and insight to navigate an investor through manning the complexities in investment come 2024 and thereafter. Let’s delve into why immediate-nexus-ai.com is your ultimate gateway to free investment education in 2024.

Understanding Immediate Nexus: Your Gateway to Free Investment Education in 2024

It is nothing less than a whole ecosystem to be built with the idea of allowing investors at different levels of experience to obtain the knowledge and tools needed to gain a foothold in this business. Whether you are a seasoned investor or one learning the ropes of how to dabble in the finance world, the Immediate Nexus has got your back.

The Evolution of Investment Education

Traditional teachings of investment have a very short shelf life due to the fast pace with which technology and the trend of the global markets move. Immediate Nexus fills that need by providing modern investors with current, readily accessible, practical information.

Advertisement

Free Resources for All

But what really strikes the most is the kind of free education toward all people without having any expense of seminars or the elite high-cost memberships. Truly, Immediate Nexus advocates that financial literacy should be made available to all, no matter where you come from or belong in terms of background or current financial status.

Expert Insights and Analysis

Investment can be cumbersome to wade through, especially for beginners. Immediate Nexus makes it easier with an expert insight and analysis curated from none but the best sources. Be it market trends or effective investment strategies, everything is there to make your decision wise.

Harnessing the Power of Community

Advertisement

It doesn’t need to be a lonely journey. Immediate Nexus is a dynamic, live community where investors network, share ideas, and draw wisdom from one another. That interactive approach makes it conducive to learning at the same time, availing valuable networking opportunities.

Why Choose Immediate Nexus?

While Immediate Nexus may be a new kind of educational platform, in many ways, it is poised to soon become the go-to solution for those seeking to grow and succeed in the world of investing. Here are ten great reasons why you need to make it your go-to resource this year.

  • Holistic Content: From the guidelines of a beginner investor to the strategies which are to be followed at an advanced level, Immediate Nexus encompasses and provides information relevant to every single stage an investor might be in.
  • User-Friendly Interface: The platform friendliness comes with ease of navigating through the site, intuitive design, and a friendly interface.
  • Timely Updates:** Actual happenings in the capital and financial markets, economic development, and investment opportunities.
  • Interactive Learning: Engjson Quizzes, Interactive Tutorials, and Live Webinars assist learners in polishing skills and strengthening their learning.
  • Community of Trust: Be a part of an elite community of like-minded investors, share knowledge and support each other in growth.

Conclusion

Your Gateway to Free Investment Education in 2024 is not a platform—it’s a revolution, an immediate nexus revolutionizing ways people think about investment education. Equip your financial future with all the expert insights and resources that you would have needed, including a lively community. Join the movement today and take your first steps toward financial freedom.

Advertisement
Continue Reading

People & Lifestyle

Mastering Bitcoin Trading: The BitLQ Matrix Advantage: A Path to Financial Freedom

Published

on

Bitcoin Cash Casinos

The financial opportunities, though, in mastering the trading Bitcoin are huge in this dynamic world of cryptocurrency. BitLQ Matrix strategy stands like a beacon of assurance and profitability among the myriad strategies available. This paper, therefore, seeks to detail the encapsulated greater benefits within the bitlq.app Matrix and illustrate how one could optimize his trading to achieve financial freedom.

Understanding Bitcoin Trading

Bitcoins are the first and leading cryptocurrency ever to evolve, and it altered the thinking of how the world used to look at finances. Bitcoin trading is a process through which one can speculate on the price movements of them and, in turn, takes home profits by analyzing the markets and makes a deciding move. Trading in bitcoins is very demanding in nature since it is very unpredictable. Good knowledge and strategic acumen are expected to surge through the market fluctuations victoriously.

Embracing the BitLQ Matrix Advantage

Mastering Bitcoin Trading: The BitLQ Matrix Advantage

Advertisement

The BitLQ Matrix is not some trading strategy but a whole, complete framework aiming to trade optimal results while controlling risks most efficiently. This revolutionarily uses LQ to guide traders through informed considerations in making decisions for the best possible profits with the least possible vulnerability to market volatility.

Liquidity: The Backbone of Trading Success

Liquidity is the base that underlies any trading pursuit to support transactional ease and participation in the market. Priority to the BitLQ Matrix trade is given, executed seamlessly without slippage, or at least at the most minimal level, for the efficient trade execution at the best entry and exit levels.

Quantity: Balancing Risk and Reward

In this respect, good risk management becomes highly imperative while trading in Bitcoins, and with the BitLQ Matrix, there is a good balance since traders can put in the emphasis on the importance of trade quantity. By doing so, the traders will accurately calibrate the position sizes to market conditions and the risk-taker’s risk-bearing ability to ensure they make a better risk-reward ratio and protect the capital from likely losses.

Advertisement

Quality: Elevating Trading Standards

Quality, in this case, regards the level of trades executed within BitLQ Matrix. This gives traders the opportunity to spike up their trading standards further, promoting the desired consistency and profitability from their undertakings.

Unveiling the Benefits

The BitLQ Matrix offers a plethora of benefits to traders seeking to master Bitcoin trading:

  • Increased Precision: With these details of liquidity, quantity, and quality at disposal, traders can be able to execute their trades with pinpoint accuracy, zero error tolerance, and hence reap all the profitability possible in their trades.
  • Risk Mitigation: The strategy of risk management integrated into BitLQ Matrix enables traders to be in a position where they could avert their possible losses and preserve capital in times of market downturn.
  • Consistent Profjson: The BitLQ Matrix principles will assure that you profit on a consistent basis, fostering sustainability for long-time success in trade.

Conclusion

This exciting journey into Bitcoin trading within the BitLQ Matrix soon turns into an adventure of financial independence and prosperity in one of the most lively and fast-changing cryptocurrency markets. You apply liquidity, quantity, and quality principles toward revealing limitless opportunities for profit multiplication and growth sustainability. Seize the advantage today and embark on your path to financial freedom with the BitLQ Matrix.

Advertisement
Continue Reading

People & Lifestyle

Nana Quasi-Wusu Celebrates 10 Years In Broadcasting

Published

on

IMG 20240419 WA0002 1

Renowned multiple Award winning Ghanaian media personality and a Humanitarian, Nana Quasi-Wusu, popularly known as PM, commemorates a decade in media as a broadcast journalist filled with exceptional stories and excellence. (more…)

Continue Reading

Trending