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Inspiring! Read how YOKS Investments’s Seth Yeboah Ocran went from 'trotro mate' to owner of over 100 luxurious cars

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Seth Yeboah OcranWhen one sits back and looks at the several luxurious and flashy cars that form the fleet  of YOKS-Rent a Car, a subsidiary of YOKS Investments Limited,  one would presume that the Founder/Chief Executive Officer, Mr Seth Kwao Yeboah Ocran, was born with a silver spoon in his mouth and could be reaping from a huge family legacy that was left for him by his parents.

The company, formed over a decade ago, is currently providing professional services to a number of organisations, especially those in the tourism sector, the oil and gas and the mining industry. However, anybody who has the opportunity to be granted audience by this indefatigable young man would realise that he did not grow his car rental business by any magic wand but traversed the hard way. Mr Ocran was orphaned at age 14, just at the time that he gained admission to the St Augustine’s College in Cape Coast to pursue his secondary education. Consequently, his education was truncated after he had lost both parents in quick succession within two years. He lost his mother while in the first year and this affected his father, who provided for him and his 21 other siblings adversely. His father also passed on when he was in Form Two. With the demise of both parents, life became rough, since the support from his older siblings and the extended family members was not enough to see him through secondary education. Under the circumstance, the young man had to call it quits and engage in some other business ventures that could earn him enough money to return to school. The struggle for survival begins His first option which came readily was to serve as a trotro mate for close to two years while he worked hard to learn driving as well. After these two years of fruitless efforts, young Yeboah realised that he was missing the target he had set for himself and, therefore, had to look elsewhere, since the money he made as a  mate could only keep body and soul together. After gaining some amateur skills in driving, he was employed at the Department of Urban Roads as a labourer with the hope of graduating as a driver when he turned 18 and acquired a driving licence. When he turned 18, he got a valid driving licence but nothing changed and he continued to work as a  labourer. He later quit the job because he had realised that there was no prospects in working with the department because his immediate supervisor, the foreman of works,  lived in abject poverty. After remaining jobless for sometime, Mr Ocran was introduced to Mr Eddie Duplan, a former Chairman of the Ghana Boxing Authority, who had just returned from the United States of America. According to Mr Ocran, ‘My driving test with my new boss was from the Osu Police station area to his residence at Teshie Nungua. It was not easy that day. When we got to his residence, he told me he was not impressed with my driving skills, but promised to help me sharpen my skills.’ After working with Mr Duplan for two years, Mr Ocran left the job and had to engage in all sorts of businesses just to survive. He sold textbooks across the country as far as  Wa and the gains made from that transaction was sadly lost to an investment he made with PYRAM, bringing his toil to naught. Getting a little frustrated, Mr Ocran relocated to Lama Cara in the Republic of Togo to live with a sister. His sister later introduced him to a whiteman who entrusted him with some  money to buy gold from Ghana for him. He explained that the deal was not the best because of the fraudulent agents who were only interested in duping him. He returned to Togo to inform the whiteman who surprisingly asked him to keep the money. According to him, he used  that money as the seed capital and started an Accra-Lome buy-and-sell business. Unfortunately for him the huge investments he had made from goods he had bought from Lome and supplied to traders at the Makola Market ended disastrously when he returned from one of the trips to collect his monies and learned that the Makola Market had got burnt and could therefore not demand payments from his clients. After this episode, Mr Ocran later got a job as a driver with the VANEF Europcar in 1996. The turning point in his life His association with VANEF marked the turning point in his life. At VANEF,  he had worked in most of the departments of the company during the four years’ stint with the company as a night supervisor, a sales representative, a driver, among others. He said later the company had a client, a Canadian lady, Ms Louise Griener, a Carl Bro. International (DANIDA) consultant to the Ghana Highway Authority, then constructing the Takoradi to Agona Nkwanta road in 1999. This Canadian lady requested that she needed the services of  a driver who would at the same time work as an office boy. Mr Ocran’s background as an all-rounder made his bosses recommend  him to undertake that assignment. According to Mr Ocran, while serving that Canadian lady, the vehicle he was using occasionally developed some mechanical faults which at times made the lady push the car to get it started. She complained about the frequent breakdowns and informed him that she wanted to abrogate the contract with VANEF and go for HERTS, another car rental company, on condition that he (Mr Ocran) should resign from VANEF and join HERTS so that he would continue working with her. He immediately had a brilliant idea and suggested to the lady whether she would love to work with him if he bought his own car and rented it to her. This was not a bother to the lady, who immediately sought authorisation from the officials at the Carl Bro headquarters and she was given the green light. Not quite long after this discussion the lady took her leave and travelled to her home country. Mr Ocran, who at the time had only GH¢500, managed to buy a car on high purchase valued at GH¢1,300 with guarantee from a car dealer. He also borrowed some money from a friend he had worked with at Novotel to fix an air conditioner, as well as register the car. Before the end of the lady’s one-month leave, the Nissan Primera car he had bought was ready. The breakthrough in his life This time, Mr. Ocran, who took his annual leave from VANEF, drove the Canadian lady in his own car and now worked for himself. He said news broke at his work place about his deal with the Canadian lady and he, therefore, had to tender in his resignation to avert trouble. Mr Ocran managed to pay off the car he bought on high purchase within three months out of the revenue he received at the end of every month from his client. His enterprising nature was noticed by the Canadian lady, who recommended him to other DANIDA expatriates visiting Ghana. Even though he had one car, each time there was an additional guest to deal with he managed to arrange for a car from friends for a fee and serviced his guests. He was able to get some more cars which he paid in instalments, opened an office and registered his car rental business. After the contract with Ms Griener ended, he secured another juicy contract with the organisers of the Sister City Conference and was the sole car rental company for the over 400 guests who participated in the event. Mr Ocran executed this job with finesse and his confidence level started to grow. He invested the profit he had made from that project in putting up a modern office at Osu in 2005 and rented part of the building. Later, he benefitted from an ECOBANK deal which provided him with some vehicles which he rented to some mining companies. By 2006, Mr Ocran had the most lucrative contract with the West African Gas Pipeline. As a result of the volume of work he needed about 35 vehicles. He managed to get some, while ECOBANK assisted  him to acquire 20 brand new vehicles including 4X4s. As the business started growing, Mr Ocran tried to put in place the needed corporate structures and therefore engaged professionals to assist him run his business. Mr Ocran later switched from  ECOBANK and had the support of STANBIC Bank which granted him a facility to help him acquire over 40 vehicles to enable him to bid for the Mövenpick Ambassador Hotel contract which he won in 2011. Family and social life Mr Ocran was born at Kpeve in the Volta Region to Mr Samuel Kojo Ocran, then a worker of the defunct State Farms and Madam Alice Adukwei Acquaye, a trader/kenkey seller, both of blessed memory. He started school at the Dodofie Local Authority Primary School and continued at Osu Salem Four, then the Manhean Five and Six Middle schools before enrolling at the St Augustine’s College after passing the Common Entrance Examination while in Middle Form Two. Mr Ocran has six children: five boys and a daughter. He was born a Presbyterian and enjoys playing table tennis, swimming, reading and enjoys watching the Black Stars play. Awards Since the inception of YOKS Investments 12 years ago, the company has won three awards this year; the most recent is the Best Car Rental Company for the Year 2012, at the National Tourism Awards held at the State Banquet Hall, State House, in Accra. The accompanying citation read: ‘From humble beginnings, YOKS Car Rentals has grown into a giant in the car rental business’’ and further stated that YOKS offered the best of services through a large, safe, reliable and varied fleet of vehicles, manned by courteous and well-trained drivers. The company had earlier won  the Ghana Business and Financial Excellence awards and the Chartered Institute of Marketing Ghana (CIMG) award for 2012. Corporate Social Responsibility The company will soon launch an education fund to assist, underprivileged young people to further their education and acquire a vocation. Credits: The Mirror]]>

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The Best Designer Clothing Brands

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Ameyaw Debrah in Rabat e1674841605631

In this article, we will take a look at the Top Designer Clothing Brands of all time. These names are very good quality luxury brands. Because of the fantastic apparel, shoes and accessories are created using the most ideal. From which one can hope to find material, in the most unusual manner, by expert artisans.

Not at all like the quick style brands, and surprisingly some of the high design brands, the top of the line brands create rare or limited edition pieces. Which are often bought as brands. Driven by the world’s best design architects, these pioneering brands create exquisite styles which show one’s economic well-being and valuable and interesting character.

These popular clothing brands and Popular Clothing Sites are behind the most stylish trend patterns and styles that premium and instant design outfits replicate in large numbers every season.

From intelligent suits and popular dresses to cool shirts and stylish bottoms, these are the best brands of the last hundred years, known for remarkable style, quality, and leading ratings that you want to be aware of.

Louis Vuitton The Clothing Brand of Finance:

Louis Vuitton Malletier is a French clothing fashion brand and luxury goods conglomerate. Founded in 1854 by Georges Louis Vuitton, and it is believed to be the initials of the LV logo. The likes developed as a case creator and offered various advancements, for example, level-top trunk, lightweight materials, signature design, and tumbler lock.

These days, the Louis Vuitton originator brand is known for its whole spirit of progress, power of expression, and solid interest in grandeur. Named the world’s most influential luxury brand for six consecutive years (2006-2012). And with more than 460 stores in 50 countries, this original brand continues with its primary goal of exploring new expressive skylines.

Gucci, The Clothing Brand in Italy:

Gucci founded the ‘Place of Gucci’ in 1921 in France, Italy. The young Guccio worked with several high-quality brands in London – the brand worked on various products, including perfume, makeup and clothing. Like Savoy Lodging, where he fell head over heels for the English privileged class. Revived by the English title, Guccio returned to Italy to become a top-of-the-line planner organization.

Horse details distinguished Gucci’s early pieces. At the same time, special attention was paid to the blue blood of those days, who wore a variety of equestrian equipment and accessories. One of the most agent bits of the moment is Gucci’s famous loafers, which are on display at New York’s Metropolitan Exhibition Hall of Workmanship.

Chanel The Clothing of France:

Chanel is a French luxury-style house founded in 1910 by couturier Gabrielle Chanel, who was named the lead designer in Time 100: The Main Nation of the Hundred Years. Long hailed as one of the most prominent designer brands of its time, Chanel centers around women’s ready-to-wear, luxury goods, and accessories.

Today, Chanel’s Karl Lagerfeld uses essential ingredients of the brand’s vocabulary. A double-C theme, chains, tweed, and gem planners give the brand an understated, contemporary twist. Like Gabrielle Chanel, Lagerfeld used hairdos, shades and fingerless gloves to create a striking designer brand image, easy to see around the world.

Prada The Clothing of Italy:

Prada is a designer brand launched by Mario Prada as a small cowhide products store. Prada was founded in Milan in 1913 by Mario Prada as a commercial designer brand of Italian extravagance calfskin. However, Prada had little influence on the style until Miuccia took over his grandfather’s organization in 1978.

As one of the most incredible designer brands of the present day, Prada incorporates the unmistakable components of a heritage of high-quality expertise with current environmental and social protection standards. Help and ethical submission. These days, Prada is directed by a progressive, creative team: Miuccia Prada and Raf Simons, striking the perfect balance between idealism and fun.

Dior The Clothing of France:

It is commonly known as Dior; Christian Dior is a French inventor founded in 1946 by French-style fashioner Christian Dior. The French extravagance design house is controlled and led by French financier Bernard Arnault, who heads LVMH, the world’s largest luxury goods conglomerate.

Coordinated by president Pietro Beccari, the high-end Dior is considered one of the most compelling brands in womenswear and eveningwear. Arguably the most-regarded designer brand worldwide, Dior’s extraordinary visions have been worn by movie stars, heads of state, royalty and VIPs.



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Samsung Unpacked 2023: Get Ready for the Best of Samsung Galaxy, Built for Today and Tomorrow

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Dr. TM Roh President Head of MX Business Samsung Electronics

Every year, mobile technology increasingly becomes the very core of our daily lives and the epicenter of innovation.

With these essential devices, we create and consume content that connects, inspires and entertains us. We stay immersed in the world of an epic game, even on the go. We keep up with colleagues and deadlines when we’re away from our desks. And we manage every part of our lives in one convenient place — from health and wellness habits to appointments, purchases, travel and more.

Our days revolve around these experiences, so people want devices they can depend on from brands they can trust. At the same time, global challenges like the climate crisis are making us rethink how we live. We have a responsibility to help create a better world now while working toward a more equitable and sustainable future. We believe mobile technology can be the catalyst to enrich people’s lives and help create that future we envision. And this is the reason why we do what we do in Samsung Electronics.

Setting New Performance Standards

There’s no better example of Samsung delivering on this vision than the Galaxy S series. This year, Galaxy S series has extended our innovation heritage by doubling down on our fundamentals.

That’s why our pro-grade camera system is getting smarter, offering the best photos and videos in any light among our Galaxy smartphones. Along with the hardware and software optimization, our newest chipset, born out of Samsung’s open partnership philosophy, enables the fastest and most powerful Galaxy performance. Our ecosystem connectivity is also getting easier and more seamless than ever.

At the top of the Galaxy S series is our Galaxy S Ultra. It’s the product you can trust to give you the best of the best with redefined performance and quality.

We fully merged the most beloved Galaxy Note experiences into Ultra, pioneering a smartphone with the power, performance and creative capabilities of two leading Galaxy innovations in one.

The Galaxy S Ultra has truly become the pinnacle of Samsung Mobile’s innovation, a marque that stands out against everything else, and soon we’ll show you what Ultra can do in even more device categories.

Innovation That Lasts

Performance is not just about more power. It’s also about innovation that lasts with less environmental impact.

We are committed to combatting climate change, and we are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That’s why we consider every phase of the product lifecycle with sustainability top of mind.

This means building devices that last longer with enhanced durability and reliability. This means incorporating more recycled materials into more components. This means collaborating with like-minded partners to bring people closer together and deliver positive change for people and the planet while setting new benchmarks for our industry.

Premium Experience Without Compromise

On February 1 at Unpacked, we’ll show how innovation and sustainability working together bring the ultimate premium experience.

At a time when the stakes are higher than ever, we’ve raised the bar by pushing boundaries for the mobile experience — delivering our most powerful mobile experiences you’ll continue to love for years to come.

Join us as one of the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung.comSamsung Newsroom, and Samsung’s YouTube channel.

Date: February 1, 2023

Time: 6 PM

Venue: Samsung.com  https://www.samsung.com/africa_en/unpacked/

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Akwaboah Prepares For Valentine With New Kwabena Kwabena Collaboration

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akwaboah

Highlife and Afro fusion sensation Akwaboah is preparing to dominate the airwaves in the month of February with the release of new music which features fellow Highlife and love crooner, Kwabena Kwabena.

Akwaboah had the most streamed song last year on Valentine’s Day with his hit song Obiaa dominating airwaves and digital platforms and he promises fans to expect another sensational highlife collaboration this time.

According to him the collaboration with Kwabena Kwabena was long overdue and it is only natural that the song focuses on love and comes with an authentic Highlife rhythm to it.

Akwaboah earlier this year intimated that he will be releasing back to back hits this year, culminating in the release of his much anticipated Lighthouse Album later in 2023.

The new song titled ‘My darling’ will be available on all digital platforms from Friday 27th January 2023. A video for the song is set to be released on Sunday 29th January 2023.

The multiple award winning artist, Akwaboah is also getting ready to host his fans and music lovers at his annual Shades on Love concert in Accra on 14th February 2023 and Kumasi on 18th February 2023, He will end the month of February with another show in London UK on 25TH February 2023.

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Ghana Youth Excellence Awards 2023 Officially Opens Nomination

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Outstanding event company,  Apex Africa Concept has released nomination for the inaugural edition of Ghana Youth Excellence Awards 2023.

Dubbed ‘’GYEA23”, various youth across the  length and breadth of Ghana have been earmarked to be recognized across various sectors of our Ghanaian settings.

According to organizers,  nomination for the Ghana Youth Excellence Awards 2023 has been opened from 20thJanuary, 2023 to 20th February, 2023.

Ghanaian youth doing well in  leadership, sports, advocacy, health, security, music, movies, blogging and all sectors of our Ghanaian settings will be awarded at Ghana Youth Excellence Awards 2023.

The awards has been themed, “The Ghanaian youth is relevant in national development and nation building”. Organizers are going to focus on the reality that the Ghanaian youth is relevant in this trying times of national development and nation building.

Ghanaian youth who want to file for nomination should visit  Apexafricaconcept.com to file for nomination or contact 0598225556. Below are the categories,

Outstanding Youth Personality Of The Year

Youth Leader Of The Year

Youth Politician Of The Year

Youth Advocate/Activist Of The Year

Youth Entrepreneur Of The Year

Youth C.E.O Of The Year

Community Development Youth Of The Year

Foundation/NGO Of The Year

Youth Philanthropist Of The Year

Real Estate Developer Of The Year

Youth Teacher Of The Year

Youth Military Officer Of The Year

Youth Police Officer Of The Year

Youth Nurse/Doctor Of The Year

Youth Banker Of The Year

Youth Model Of The Year

MakeUp Artist Of The Year

Fashion Designer Of The Year

Fashion Personality Of The Year

Hairstylist/Barber Of The Year

Ushering Urgency Of The Year

Modelling Urgency Of The Year

Therapist Of The Year

Youth Blogger/Publisher Of The Year

Youth Author/Writer Of The Year

Youth Photographer Of The Year

Youth Media Personality Of The Year

Social Media Influencer Of The Year

Youth Artiste Of The Year

Emerging Artiste Of The Year

Music Producer/Engineer Of The Year

Best Rapper Of The Year

Dancehall/Reggae Artiste Of The Year

Youth Manager Of The Year

Actor/Actress Of The Year

Video Director/Producer Of The Year

Best TV Series Of The Year

Movie Of The Year

Video Vixen Of The Year

Graphic Designer Of The Year

Pencil/Visual Artist Of The Year

Event Of The Year

Event Company Of The Year

Content Creator Of The Year

MC/Hypeman Of The Year

DJ Of The Year

Spoken Word Artiste Of The Year

Youth Footballer Of The Year

Football Club Of The Year

Youth Athlete Of The Year

Sports Manager Of The Year

Sports Journalist Of The Year

Sports Personality Of The Year

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Binance Charity selects 1000 Africans for tech scholarship in collaboration with Utiva

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Binance Charity, the philanthropic arm of Binance, the world’s leading cryptocurrency and blockchain infrastructure provider, and Utiva, a technology education company in Africa that helps young people learn tech skills, today announced that they have selected the 1,000 Africans who will be taking part in a free 1-year intensive skill training program. The scholarship year is set to kick off on January 29, 2023, with a virtual launch day.

As unemployment rises across the continent, Binance and Utiva remain committed to providing digital education to enable more Africans to explore global career opportunities and secure roles as tech professionals.

This scholarship program has enrolled young Africans between the ages of 18-35 from 19 countries, providing them with a platform to learn technology skills for a 12-month duration. Classes have been designed for beginners in collaboration with Binance Academy and include skills such as web development, front-end development, full-stack development, cloud computing and blockchain modules.

Binance Academy will further support this initiative by providing Web3 crash-course content to students and by offering live and recorded training sessions to Utiva instructors. Upon completion of the program, students will be awarded an NFT certificate as digital & verifiable proof of having successfully completed the program.

“Today, we’re celebrating the 1000 students selected for full scholarships as part of our Binance Charity Scholar Program. This is our most ambitious education outreach to date in the region and the overwhelming positive response further bolsters Africa as a key hub for emerging tech talent. We’re so excited for these young people, as they embark on an exciting new career journey,” said Helen Hai, VP of Binance and Head of Binance Charity.

Angela Naa Yaboley Okantey, a Ghanaian scholar, said: “I am very excited to have been selected for this scholarship program because it will provide me with financial support and opportunities to pursue my professional goals in the tech space as well as interact with other like-minded individuals. Overall, I believe that this scholarship would be an invaluable investment in my future and enable me to be a part of an industry reshaping the world.”

Renee Ovwigho, a Nigerian scholar, said: “I am thrilled about this opportunity because it would push me toward a successful career in Data Analysis. With many industries adopting blockchain technology recently, this would enable me to learn and provide me with the opportunity to make meaningful contributions to society.”

Miracle C. Amakom, a Cameroonian scholar, said: “As an engineering student, I’ve been on the lookout for reputable programs to get great training and professional development and I am super excited to be a part of this. Looking forward to my journey of becoming a full stack developer as this has always been my passion.”

The programme includes students across Nigeria, Senegal, Ghana, Cameroon, South Africa, Rwanda, Kenya and more. The collaboration aims to build a path for economic prosperity for the continent through skill training and access to vast job opportunities in the technology and Web3 sectors.

This project is part of the wider Binance Charity Scholar Program, enabling the next generation of digital leaders to develop their skills, knowledge and experience without financial barriers. Applications to study as part of this program have surpassed 80,000 worldwide since June last year.

Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com.

Binance Charity

Binance Charity is a non-profit organization dedicated to the advancement of blockchain-enabled philanthropy towards achieving global sustainable development. Binance Charity aims to transfer philanthropy by developing a 100% transparent donation platform based on blockchain to build a future where technology innovation is used to end all forms of poverty and inequality, advance sustainable development and ensure that no one is left behind. To date, Binance Charity has supported over 2 million end beneficiaries through various projects. For more information, visit: https://www.binance.charity/

Binance Academy

Binance Academy is a leading blockchain and cryptocurrency education platform featuring hundreds of hours of content on blockchain, cryptocurrency, Web3 and more. Launched in 2018, it serves millions of learners across the world in more than 25 languages. All content on Binance Academy is completely free.

With no advertisements, no requirement for payment or registration, everyone can learn at their own pace and even earn free crypto through learning by taking part in the Learn and Earn program. Other educational initiatives of Binance Academy include the University Outreach Program, Student Ambassador Program, partnerships with top online learning platforms, professional associations, industry alliances, and others.

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South Africa Tourism (SAT) successfully participateds in Fitur 2023

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South Africa Tourism (SAT) successfully partakes in Fitur 2023

South Africa’s appearance at the Fitur Madrid (International Tourism Trade Fair) 2023 held at the Ifema trade fair centre of Madrid (Spain), which ended this week, was a triumph for Team South Africa.

Fitur is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.

It is known as one of the year’s first appointments, bringing together diverse tourism professionals worldwide to showcase their wares during an important booking cycle in the Europe Tourism value chain.

 

The 2023 fair was attended by over 600 exhibitors and official representatives from 70 countries (including tourism ministers from 21 countries).

“FITUR 2023 was a resounding success and a platform where we once again showcased South Africa’s unique experiences and readiness to welcome visitors from across the globe.” said the South African Tourism (SAT) Regional General Manager (Europe) Ian Utermohlen.

“We conducted 25 high level meetings and discussions at the South African Tourism exhibition stand, with the intention of fostering meaningful relationships in the market. This saw us amongst others engage with Real Madrid and the Committee of Tourism Film Festivals on potential collaborative efforts in the Spanish & South African Markets”.

South Africa’s strong contingency of exhibitors included Joburg Tourism, Amazing Africa, Ates Africa Safaris & Tourism, Catalina Tours SA, Aquila Collection and AM Lodge | Luxury Safari Lodge.

Among the South Africa exhibitors at the #FITUR2023 were three SMMEs, Kwanda Voluntourism, Timeline Travel & Evo Trak Quad Safaris who valued the opportunity to participate on this global tourism platform. “A part of driving transformation in the industry and opening up market access for the emerging operators, it is imperative that we elevate and expose SMMEs to our Europe Tourism value chain like FITUR,” he insisted.

On Thursday 19th January South African Tourism hosted a press conference that garnered great response and enthusiasm from 30  Spanish media and trade stakeholders that  were in attendance. “Our objective was to bring the Spanish media into our confidence and ignite excitement with the processes and thinking behind our in-market demand work, the importance and value of the Europe South Markets, while showcasing our exceptional performance” Utermohlen emphasised.

South African Tourism’s stand in Madrid welcomed up to 495 quality visitors who engaged with exhibitors & delegates while enjoying biltong and some quality South African wines, The Golden Kaan Shiraz and Delheim Chenin Blanc.

One of the observations that came from many of the exhibitors on the stand was that they (exhibitors) are seeing shorter lead times for business – meaning, all the business that is coming their way is for either this year or next year.”

“This indicates how eager people are to host their conferences and bring incentive trips to South Africa shortly. This is a shift from the pre-COVID-19 environment as lead times were much longer,” he re-emphasised.

Utermohlen believes South African Tourism’s relentless Europe marketing efforts are beginning to bear fruit as buyers who visited South Africa stand in Madrid were confident in selling South Africa to their customer base

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