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It wasn’t luck, we invested to make “Sugarcane” a hit worldwide- Camidoh
Ghanaian Afropop and R&b singer, Camidoh has disclosed that his song ‘‘Sugarcane’’ did not become a hit by luck.
In an interview on Hitz FM’s Daybreak Hitz Show, the singer revealed that he really sacrificed and invested in the song to make it a hit.
According to Camidoh, he believes marketing and selling is one major factor and characteristic that can push music and make it a big hit but some Ghanaian musicians do not consider that.
“Myself I just decided that you know what, ‘‘Sugarcane’’ is a beautiful record and we are taking all the money from the bank, taking money from, investment, promote it, Tiktok how much, this person how much, do the job and the job was done,” he explained.
Read also: Camidoh advocates for Banku to be served on international flights
“So that means that not everything is based on luck, let nobody come tell you oh this one, its not his time to blow, no. Marketing is taking the product and making it number one, like you take it to the face of people and let them fall in love with it.
” This phone is not the best phone but iPhone will market it and make it look like iPhone pictures is nicer than the others and that is my state of mind right now and I feel like we need to be intentional with everything’’, Camidoh added.
Camidoh’s big breakthrough came in December 2021 when he released the viral hit single, “Sugarcane”. The song shot Camidoh to stardom and when the chart topping “Sugarcane” remix featuring King Promise, Mayorkun and Darkoo dropped in April 2022. It became an instant hit and topped various music charts.
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Lalue’s Last Dance, as majestic display of culture brings curtain down on Prampram Kpledomi
One striking feature about the LalueKpledomi festival is the Drum or “Kplemi”. Slashed with a permanent white marker, whoever carries it, carries the soul and spirit of the people of Prampram. It is their heritage.
For bystanders, it may look ordinary to the eyes but for those closer to it, it is a spiritual heirloom that has transcended generations. And it comes with blessings. The present generation therefore has a duty to ensure the traditional transition continues.
After all, it is through the sounds from the belly of the drum that draw the crowd together, to pay homage to their cultural heritage. And through traditional rites, the evocation of blessings is thus performed in the form of dance. There is no age limit to the performance, so far as one has the limb to move. So, after the first two that took place, the third and final one came off with the full and active participation of hundreds of participants from all walks of life, including foreign tourists.
Despite its festive nature, the spiritual aspects were also not left out- they were taken care of by the traditional priests and the various priestesses in charge of various deities. A procession often preceded the celebration to the grounds. The only difference for the final one is that it often ended up in Lakple or lower Prampram, where final rites are performed, and the drum dipped into the ocean.
First, the sound of the drum must kick in for the procession to begin. Bystanders then join in. once the procession enters Lakple and before a sacred tree is circled around as part of the rites, libation is performed another sacred ground. Upon the performance of those rites, the procession then visits key homes in the area, where associated rites and dancing are performed. Among the cortege in the procession, apart from the Queenmother Naa Osabu Abbey I, Nene Tetteh Wakah III, Paramount Chief, priests and various priestesses responsible for various deities, Dawhenya Mantse Nene Tetteh Kodie Arden IV was also present. There were also Asafoatsemei and Asafoanyemei. After the last performance, the cortege then proceeded to the beach, where rites were also performed by the priests for and on behalf of the people of Prampram. As a fishing community, prayers were said for bumper harvests for our fishermen and those associated with the business. Prayers were also said for other professional bodies and groups. Speaking to PramcitiTV, the YouTube Channel based in Prampram, Nii Ayiku Obleh IV, “Numlor Kpanyor” or Counsellor of Kley, said the third and final Kple offers the town an opportunity to cleanse itself from negative things.
“We are mandated by the gods to cleanse ourselves in the sea and once that is done, we can now celebrate the new year,” he added.
Part of the cleansing also involves the dipping of the drum into the ocean and once that is done, the public is therefore allowed to enter sea and bath.
Already, there are talks within the town of strategically packaging the festival as one of the most important hubs for cultural tourism.
by Anny Osabutey, Alvin Nii Okai Kasabrefo, Ronnie Botchwey & Naa Merley Aborti Korley.
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